Here at Avantio we’re continuing 2023 at full power. We’ve been upgrading our tools and evolving our services to ensure that Avantio clients are getting maximum value and the best possible experience. Let’s take a look at the latest developments to your short term rental management software.
The Guest Journey starts with your short term rental management software
As a property manager, you’re surely well aware that the guest journey consists of a series of touchpoints – opportunities for you to make an impact on your guest’s decision making process and hopefully secure that reservation. In fact, our Avantio Academy training is focused on exactly this – how to use your Avantio tools to make the most effective impact at every step of the guest journey!
In recent weeks we’ve been developing some of our guest journey-optimizing products. Here we’ll break down the latest features.
Are you getting the most out of your Guest Area? This powerful tool gives your guests easy access to all details of their bookings – past and present. It’s also a place for you to share specific property details, local area guides, and personalized tips – impacting several touchpoints of the guest journey.
As soon as a booking is confirmed, your guest will receive an email giving them access to this area – all you need to do is configure the settings and decide which information you’d like to share with your guests! Setting up this feature makes it much easier for guests to have all the information they need at the click of a button, and also makes it far less likely that they’ll need to contact you with queries and questions.
Set House rules in your short term rental management software
Vacation rental house rules are an essential part of your property listings – ensuring that guests are clear on owner expectations and reducing the likelihood of reactive maintenance.
With the latest Guest Area updates you can set up new house rules in just 20 seconds. You have the flexibility to customize rules per property, or assign the same rule to multiple properties. You can also include photos and videos for extra clarity!
Guest loyalty and upselling
With the latest Guest Area updates, guests can easily see all details of their present and past bookings. This means that satisfied guests can easily go back into their Guest Area and make a repeat booking at their favorite vacation rental property – reserving directly through your website.
You can use the Guest Area to upsell personalized extras to your guests – automating your marketing strategy and improving the guest experience in one quick action!
How does Avantio’s digital marketing team help you receive more direct bookings?
Our dedicated vacation rental specialists are experts in your specific market and have all the latest tools to help you make the biggest impact at the very start of the customer journey. Here’s how we work with your short term rental management software to help you increase direct bookings.
Building your online brand
Our digital marketing team conducts research specific to your market, and uses these findings to create an SEO content strategy. This strategy will include expertly-crafted, SEO-optimized blog content, designed to position you as an authority in your niche and bring more search engine traffic to your website. This helps to position your online brand!
Increasing guest loyalty
Another essential piece of the vacation rental digital marketing puzzle is a strong social media presence. Whatever your social platforms of choice, our team creates engaging content to bring extra value to your followers and increase your guest loyalty.
Accelerate direct bookings
Strategic SEM campaigns are a smart way to quickly increase visibility and generate leads. Our team finds the sweet spot between input and conversion, to efficiently bring in more direct bookings.
Contact your customer success representative to find out how we can work with you on your digital marketing strategy!
All the latest from your short term rental management software
These are just a couple of the updates and new features we’ve been working on in February. Check out the full Avantio News video for all the details relating to your market!
We’ll be back next month with a fresh installment of all the latest from Avantio.
In the meantime, if you need anything, just drop us a message!