Effective communication is vital for businesses to thrive in today’s fast-paced world. However, keeping up with the constant flow of messages can take time and effort. That’s where Breezeway’s automated messaging comes in.
Breezeway not only offers an intuitive guest experience, but offers a range of services to boost and elevate your guest journey – from start to finish. Through Breezeway’s services, you can improve your guest communication and experience, bringing more repeat bookings and building relationships.
What are the benefits of automated messaging?
Better efficiency and time saving
An automated messaging service like Breezeway, lets property managers communicate with their guests promptly and efficiently. Through automation, you free up valuable time for you and your team to focus on more strategic and personalized interactions.
Some key benefits of an automated text messaging service:
- Removing manual data entry: automatic messaging allows you to integrate with your existing property management system (PMS), to automatically pull booking and contact information.
- Bulk messaging capabilities: You no longer need to send individual messages to each guest. Automated messaging allows you to contact multiple recipients simultaneously based on specific filters like check-in date, location, or amenities provided.
- Templated messages for efficiency: Pre-built message templates for different stages of the guest’s stay. These could be pre-arrival, post-arrival, and check-out reminders. Meaning you no longer need to write repetitive messages while maintaining a personalized touch.
Build relationships and generate repeat bookings through automated messaging
In today’s competitive landscape, providing an outstanding guest experience is crucial for the success of your business. Through your property management platform, you can automate your booking processes, your owner communications and invoicing, and also your guest processes. One way of providing your guests with a smooth and memorable stay, is automated messaging.
Here’s how Avantio and Breezeway’s integration can help you:
- Proactive communication: Automated messaging allows you to communicate important information to guests before arrival. Keep guests updated on property status, local recommendations, or WiFi instructions. You create a positive impression from the start by proactively addressing their needs.
- Real-time updates: With two-way SMS functionality, you can engage in real-time conversations with guests. Provide them with status updates on maintenance repairs, linen delivery, or custom concierge services.
- Personalization at scale: Leveraging customized tokens, you can tailor messages with guest, location, and stay-type information. This personal touch makes guests feel valued and appreciated, leading to increased guest satisfaction and loyalty.
What strategies are effective for automated messaging?
Define your communication goals
Defining your communication goals before implementing automated messaging is essential. Consider what you want to achieve through automating your messaging service and how it aligns with your business objectives.
Some common goals include:
- Simplifying guest communication to improve operational efficiency
- Improving the guest experience through proactive and personalized messaging
- Increasing revenue by leveraging ‘gap night’ opportunities and extended stays
Segment your audience
Segmenting your audience allows you to deliver more targeted and relevant messages. By grouping guests based on factors like check-in date, stay type, or location, you can tailor your messages to their specific needs.
Segmentation helps you to:
- Send targeted offers and promotions to specific guest segments
- Customize messaging based on the length of the stay or type of property
- Personalize recommendations and local tips based on guest preferences
Craft engaging and compelling automated messages
Crafting engaging and compelling messages is crucial to grab your audience’s attention and drive an action.
Here are some tips to make your automated messages stand out:
- Use a conversational tone: Write your messages in a friendly and approachable manner to create a personalized feel.
- Keep it concise and clear: Be mindful of your message length and avoid overwhelming your guests with lengthy texts.
- Include relevant details: Provide essential information such as reservation details, arrival instructions, and contact information to guarantee a smooth experience.
How to set up automated messaging?
The Avantio and Breezeway integration
Selecting the right platform that meets your needs is fundamental to implementing automated messaging. Selecting a versatile platform is essential. Our property management software and products are fully integrated to offer Breezeway’s comprehensive service tools. Through our collaboration, you can easily set up their services through our marketplace,
Consider the following practices:
- Integration capabilities: Make sure that the platform seamlessly integrates with your existing systems. Use your PMS or Channel Manager, to harness the power of your data.
- User-friendly interface: Look for a platform that offers an intuitive and easy-to-use platform, so you can manage your automated messages efficiently.
- Scalability: Choose a platform that can grow with your business and accommodate increasing message volumes, and extra guest services, as your customer base expands.
Set up triggers and automations
Triggers and automation are the backbone of an automated messaging system. They enable you to automate specific actions based on your criteria.
Here are some examples:
- Pre-arrival messaging: Automatically send guests a welcome message with property details, check-in instructions, and nearby attractions a few days before arrival.
- Mid-stay check-ins: Send personalized messages during the guest’s stay to build relationships and address any concerns they might have.
- Post-stay follow-up: Automatically send a thank-you message after check-out and a request for feedback or a review.
Monitor and optimize performance
Once your automated messaging system is set-up, monitoring its performance and making necessary optimizations is crucial.
Consider the following practices:
- Track metrics: Monitor key performance indicators such as message open rates, response rates, and revenue generated from extended stays. From these you can gauge the effectiveness of your automated messaging service.
- A/B testing: Experiment with different message variations to identify what resonates best with your audience and yields the highest engagement.
- Continuous improvement: Regularly review and update your message templates and triggers based on guest feedback, industry trends, and evolving guest preferences.
Automated messaging can shake up the way businesses communicate with their customers. Through automated text message service you can improve your communication efforts, save time, and deliver exceptional guest experiences.
Effective communication is the key to success, and automated messaging is your secret weapon. Stay ahead of the competition and create meaningful connections with your guests through Breezeway’s messaging automation.
AI messaging has arrived for US-based clients
Breezeway Assist is here to help your communication run like clockwork
AI messaging has transformed how businesses communicate with their guests, offering efficiency, personalization, and a deeper guest experience. Save time by integrating Breezeway’s automated AI messaging into your business model.
Let’s explore the benefits of AI messaging in optimizing guest communication:
Efficient and time-saving
- Prompt and 24/7 availability for guest inquiries.
- Automated responses for common queries, saving valuable time.
- Seamless integration with existing property management systems.
Enriching the guest journey
- Personalization at scale with tailored messages and recommendations
- Quick resolution of routine guest issues
- Multilingual capabilities for communication with international guests
Capabilities of automated AI messaging
- Natural language processing for accurate understanding and interpretation
- Intelligent routing of guest messages to specific staff members
- Sentiment analysis to address negative experiences proactively
- Data-driven insights into guest preferences and common inquiries
Benefits for property managers
- Time savings to focus on delivering exceptional service
- Consistent and accurate messaging across interactions
- Scalability to handle high volumes of guest communication
Including AI messaging into your guest communication strategy can simplify operations, provide personalized service, and increase guest satisfaction. Satisfied guests lead to repeat bookings.
Want to find out more about automated messaging and how AI can help your messaging strategy? Check out Breezeway’s tools and how they can help your business.
The Avantio Marketplace is full of opportunities
We are always looking for new and exciting opportunities for our property managers. From vacation rental solutions within our platform and products, to finding quality partners to offer our through solid integrations. Our Marketplace is brimming with diverse partners, offering a range of valuable tools and services through our property management software.
Find out more about the partners we work with and the opportunities they offer.
For the rest of August, Breezeway are offering Avantio clients free implementation and 10% off your first six months if you sign up before September 1st. Run, don’t walk as this offer ends SOON!
