What is a tourist board?

In the dynamic world of vacation and short-term rentals, understanding the role and benefits of tourist boards is a key factor for success. Tourist boards, also known as tourism boards or authorities, are pivotal in shaping the tourism landscape of a region. Their primary mission? To put their area on the travel map, benefiting local economies and businesses, including your rental properties.

How do tourist boards help property managers in short term rentals?

For short-term rental property managers, tourist boards are a key resource. They boost destination appeal, driving more bookings. These boards offer market insights and networking opportunities, helping managers stay competitive and form valuable local partnerships. Engaging with them can significantly enhance a property’s market presence.

What does a tourist board do?

Tourist boards serve as the backbone of regional tourism strategies, offering a range of services and initiatives that extend far beyond mere promotion. These organizations are integral in shaping a traveler’s experience and perception of a destination. Their roles include:

Strategic Marketing and Promotion: They create comprehensive marketing campaigns that highlight the unique attractions and experiences of the area. This can range from digital advertising to organizing press trips for influencers and journalists.
Resource and Information Center: Tourist boards provide a wealth of information, not just to travelers but also to local businesses, including detailed guides, maps, and event calendars.
Supporting Business Growth: By offering training, workshops, and networking opportunities, they empower local businesses, including vacation rentals, to enhance their offerings and service quality.
Cultural Advocacy: A crucial but often overlooked aspect is their role in preserving and promoting local culture and traditions, making sure that tourism growth does not come at the expense of the region’s heritage.
Crisis Management: In times of crises, such as natural disasters or pandemics, tourist boards play a key role in crisis management and recovery efforts, helping to rebuild and reassure both travelers and local businesses.

Types of tourist boards

Understanding the different levels at which tourist boards operate is crucial for property managers, as each type offers unique opportunities and resources:

National Tourist Boards: These organizations focus on promoting a country as a whole. They are typically involved in large-scale international marketing and are a valuable resource for understanding broader travel trends and national tourism policies.
Regional Tourist Boards: Focusing on specific regions within a country, these boards offer more localized insights and marketing efforts. They can be particularly helpful for property managers in understanding the unique selling points of their region and how to align with regional tourism strategies.
City or Local Tourist Boards: The most granular level, local tourist boards concentrate on individual cities or towns. They offer the most direct and relevant support and information for property managers, including details about local events, attractions, and marketing initiatives that can impact the demand for short-term rentals.

How do you get sponsored by the Tourism Board?

Looking to get sponsored by a tourist board? Here’s a roadmap:

Craft a Compelling Proposal: Highlight how your property aligns with the board’s goals and can add value to the region’s tourism.
Engage and Network: Connect with board members, attend local tourism events, and be an active participant in the community.
Showcase Your Unique Offerings: Demonstrate how your property stands out in the local tourism scene.
Fulfill Specific Criteria: Ensure you meet the board’s requirements, which may include sustainability practices or community engagement.