Brand Guidelines Avantio

Welcome to Avantio’s brand universe.

Below we outline the components of the Avantio brand, including what we stand for, what sets us apart, why we chose the words we use and how we have chosen to present ourselves to the world.

Defining our brand

The Beginnings
How to describe us
Brand values

Avantio’s voice

Brand voice and tone
Download PDF guidelines

· Defining our brand

Over the past two decades our ecosystem and products have transformed significantly. What’s remained consistent is our deep commitment to the vision that our CEO had when Avantio was formed.

Avantio was born from its own necessity. Our CEO, himself a vacation rental property manager at the time, discovered that the software needed to manage his business didn’t exist.

So, he set about creating it.

What started as a small software company serving the Spanish market has grown to a global enterprise, with clients across the world. We’re a truly multicultural company, meticulously adapting our products and services to specific regional markets, while maintaining our global perspective.

At Avantio we’re committed to being eternal students. Our clients are our best teachers, and by actively listening to their needs, we’re able to consistently innovate and create products that transform the vacation rental sector.

And we already have over twenty successful years of doing exactly that – growing sustainably with the needs of the market.

As a result, our company was born with – and will always maintain – the integrity and authenticity of striving to create products that truly help vacation rental businesses to grow. Because we know first hand what that takes.

Listen to

The Challenge

The world of vacation rental or short-term rental property management is incredibly labor-intensive.

Each property has unique qualities, each portal has unique requirements, and each day, week, or season brings a unique client profile. Performing management tasks manually to stay on top of this takes time, resources, and puts the company’s integrity at risk.

The Solution

Intuitive, powerful, consistent software that automates vacation rental management processes from marketing, to the guest’s first inquiry, to payments and operations.

The Result

Processes are automated, leaving your team to focus on other priorities. Time and resources are saved. Guests are delighted. Revenue-boosting tools help you to sustainably grow your business.

Collaboration

We know that together we’re better, stronger, more powerful. That’s why we’ve formed strong collaborative relationships with key industry players, from the top OTAs like Airbnb, Booking.com and Vrbo, to professional associations who work to support and advocate for our clients.

Knowledge

To our clients and partners we bring deep and extensive industry knowledge, with more than twenty years in the sector. Our multicultural, multilingual team actively listens to our clients and to the changes of the industry, to ensure we’re both proactive and adaptive to clients’ evolving needs.

Forward Thinking

Staying ahead of sector developments and anticipating client needs enables us to be consistently innovative. We create disruptive, dynamic products that change the way we think about short term rental management. Through a vision of sustainability and simplicity, we’re shaping the future of the vacation rental sector.

· Avantio’s voice

Voice and Tone

How does Avantio speak when sharing messages across different platforms?

If you create any written or spoken content for Avantio, you’ll need be familiar with our spirit.

Avantio’s brand voice and tone is rooted in our history of innovation and evolution, our clients at the core of all we do, and our deep experience in the sector.

In summary, we’re authentic, knowledgeable, client-focused, forward-thinking, optimistic, and collaborative.

Explore how we bring these qualities to life with our brand voice and tone guidelines.

The “Voice and Tone Brand-guideline” is for the exclusive use of the Avantio team, the password is the same as “team Avantio”. If you have any questions, please contact us at marketing@avantio.com.

Voice and Tone Brand-guideline

· Design elements

The Avantio logo is a composite-type logo. It will always be used together with the symbol. Only in the reduced version will the “symbol” version be used.

Download

A simplification of the Avantio logo. Used only for icons and social media profile images

Download

The security area of the Avantio logo is represented by the 50% size of the Avantio in the logo.

Color versions of the logo.

The Avantio trademark may only be used in black and white and corporative orange. We will always use the logo in white on coloured backgrounds or images.

Typography

Inter

Inter is Avantio’s standard typeface. It should be used for both text and headlines.

Download

Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Several OpenType features are provided as well, like contextual alternates that adjusts punctuation depending on the shape of surrounding glyphs, slashed zero for when you need to disambiguate “0” from “o”, tabular numbers, etc.

Source Serif Pro

Source Serif is the typeface to use when you want to highlight a concept within a title or text.

Download

Source Serif continues Adobe’s line of high-quality open source typefaces. Designed for a digital environment, the letter shapes are simplified and highly readable. Its historical roots, combined with expert guidance give the typeface a strong character of its own that will shine when used for extended text on paper or screen.

Inter + Source Serif Pro

Avantio Planet expresses itself typographically with “Inter”, when we want to highlight a word or a headline we will use the font “Source Serif pro”.

When we use the font “Source Serif pro” together with “Inter” in the same sentence, we will increase the size by 10% in relation to the size of the font “Inter”.

Core Color

HEX → #F15F41

RGB → 241, 95, 65

CMYK → 0%, 61%, 73%, 5%

PANTONE → 172

Secondary colors

HEX→#FFCA60

RGB→255, 202, 96

CMYK→0%, 21%, 62%, 0%

PANTONE →

HEX→#467CFF

RGB→28, 15, 230

CMYK→88%, 93%, 0%, 10%

PANTONE→285 U

HEX→#44D3D2

RGB→68, 211, 210

CMYK→68%, 0%, 0%, 17%

PANTONE →3115U

Visual resources

Google Slide Template

The official Avantio template to be used in any Avantio presentations.

In it you will find different types of layout and infographic resources that you can adapt to the needs of your presentation. Remember that in this same guide you have the icon and illustration libraries.

Before you start preparing your presentation, remember to work from a copy of the template.

Download Avantio Google slide

Avantio Product logos + Preferred Partners 2023 Badgets + OTAS + Marketplace + Vacation Rental associations

In this section you will find Avantio product, Preferred Partners Badgets & partner logos in transparent PNG and SVG format.

Download

gestor de propiedades premiado internacionalmente

Avantio illustrations library

Our illustration style is a simplification of Avantio’s products. It was created to clearly highlight the solutions and processes provided by the different products and is mainly used in digital communications as well as on our website.

View all illustrations

Avantio’s icon library

Avantio’s icons are used at different brand touch points: from marketing to the brand environment. They provide symbolism, conceptual clarity and visual interest in simplistic shapes and forms.

View icon library