The Avantio logo is the primary visual distinctive of our corporate identity. It represents our values, our trajectory, and our commitment to innovation. Therefore, correct and respectful use of it is required in all applications.
Please apply these resources responsibly. If you have doubts about the appropriate use based on your needs, consult the FAQs section at the end of this page to ensure compliance with our brand guidelines.
Our Logotype in context
How to use our logotype
What is current and official logotype of Avantio?
The official Avantio logo was updated in 2022. Since then, the current design is the one shown below (Right Column). Previous versions in two colors (orange and black) should not be used in any current media or brand touchpoints. Make sure to use the specified version.
❌ Avoid to use
✅ Right option
Do I need authorization to use the logo in collaborations or media?
Yes. Although the resources are public, all external use of the logo must be approved by Avantio’s marketing or design team.
Is it allowed to use the logo alongside other brands (co-branding)?
✅ Right option
Yes, but ensure that Avantio has the same visual weight and respects the margins. If you have doubts, contact the design team before publishing.
What is the appropriate logo for internal presentations or digital documents?
Use the horizontal full-color logo on a white or light background. It is optimized for readability on screens and in presentations. On dark backgrounds or photographs, we recommend using the white version of the logo to ensure proper visibility.
✅ Right option
Full-color logo on a white background
✅ Right option
White logo on a color background
✅ Right option
White logo on a dark background
✅ Right option
White logo on a photo/texture
What formats are available for use in web design or digital actions?
✅ Right option
Files are available in PNG (transparent background), SVG (for responsive web), and EPS (for print). Make sure to use the format that suits the medium. All these formats are available in the downloadable file within this logo section.
Which version should I use in printed materials (flyers, posters, etc.)?
✅ Right option
We recommend the high-resolution version (.EPS or .PDF format) to ensure crisp printing. If the background is dark, use the white version of the logo. Within the attached documents that you can download in this section, you will find the logo in the mentioned formats, ready for print use.
Is it allowed to resize or crop the logo to make it fit better?
You can scale the logo while maintaining its proportion. Never crop or deform it. Do not enclose it in shapes that affect its visibility.
❌ Avoid to use
Avoid distorting the logo by scaling it from the side edges or from the top and bottom.
✅ Right option
Make sure to scale the logo proportionally according to the tool you are working with.
❌ Avoid to use
Make sure to not cut the logo and affect its legibility.
❌ Avoid to use
Avoid using effects or masks that affect the proper legibility of the logo.
Can I use the logo on any color background or image?
No. The logo must always remain legible. Avoid backgrounds with too much contrast or texture. Use versions adapted for dark or light backgrounds as appropriate. On white backgrounds, the corporate orange version must always be used to ensure consistency and visibility.
❌ Avoid to use
Avoid to use the logo with complex backgrounds
✅ Right option
Use pictures that keep legible the logotype
❌ Avoid to use
Avoid to use the logo with low contrast color combinations
✅ Right option
Make sure to use a correct color combination
When should I use the monochrome version of the logo?
✅ Right option
Only in cases where color is not permitted, such as or monochrome prints. Never substitute the color logo without technical justification.
For example, printing of merchandise or stationery or communication items it’s better to use the monochromatic versions of the logo.
Can I use only the icon without the Avantio name?
❗️ Follow our recommendations
Only if you are working in an internal context or where the full brand name has already been presented. For external materials, the complete logo must be used.
In the example, you will notice that in the case of our social media, only the isotype/symbol is used because it is accompanied by the company name in the profile name section.
What are the minimum margins I must respect?
✅ Right option
Maintain a clear space around the logo equivalent to the size of the Avantio icon. This safety zone ensures proper legibility and prevents visual clutter in any application.
© Avantio Brand Center