Avantio’s colors represent our visual identity and must be applied consistently across all brand touchpoints. This color palette allows us to communicate all Avantio’s official products and communications clearly, recognizably, and professionally. Using the official colors helps reinforce brand recognition and maintain a consistent visual presence, both internally and externally.
Please apply these resources responsibly. If you have doubts about the appropriate use based on your needs, consult the FAQs section at the end of this page to ensure compliance with our brand guidelines.
Primary – Avantio Orange corporate & accents
Main
Orange Corporate Primary
For web use:
#F15f41
For print use:
Pantone 172u
Light Accent
Orange Light Accent
For web use:
#F7C4BA
For print use:
Pantone 489u
Dark Accent
Orange Dark Accent
For web use:
#5F1607
For print use:
Pantone 1815u
Secondary – Avantio Yellow corporate & accents
Main
Yellow Corporate Primary
For web use:
#FFC243
For print use:
Pantone 7404u
Light Accent
Yellow Light Accent
For web use:
#FFE3A8
For print use:
Pantone 7401u
Dark Accent
Yellow Dark Accent
For web use:
#493204
For print use:
Pantone 1405u
Secondary – Avantio Blue corporate & accents
Main
Blue Corporate Primary
For web use:
#3B78FF
For print use:
Pantone 285u
Light Accent
Blue Light Accent
For web use:
#B8CEFF
For print use:
Pantone 658u
Dark Accent
Blue Dark Accent
For web use:
#00184C
For print use:
Pantone 282u
Secondary – Avantio Turquoise corporate & accents
Main
Blue Corporate Primary
For web use:
#00CCCC
For print use:
Pantone 7466u
Light Accent
Blue Light Accent
For web use:
#D4FCFC
For print use:
Pantone 7457u
Dark Accent
Blue Dark Accent
For web use:
#004C4C
For print use:
Pantone 323u
Gradients
Orange
Yellow
Blue
Turquoise
Gradients
Full Black
For web use:
#000000
Dark Gray
For web use:
#1C1E1F
Light Gray
For web use:
#EDEFEF
Light Gray 50%
For web use:
#EDEFEF
How to use our logotype
Where can I find the exact corporate color codes?
❗️ Follow our recommendations
HEX, RGB, and CMYK values are indicated above. If you need a downloadable version or ASE file, contact the design team.
Can I use different shades than the corporate orange?
No. The corporate orange is unique and should not be modified. Using similar shades can weaken the visual recognition of the brand.
❌ Avoid to use
✅ Right option
What is the appropriate background color for presentations or documents?
✅ Right option
Preferably use white or light gray. These are the recommended background colors to facilitate readability and maintain consistency with our identity.
Can I use white text on an orange background?
✅ Right option
Yes, but only for brief texts such as buttons, labels, or headers. Avoid using it in long paragraphs, as it affects readability.
What color combinations should I avoid?
Avoid combinations with low contrast, such as orange on dark gray or dark gray on light gray. Always ensure that the text is clearly legible.
❌ Avoid to use
✅ Right option
© Avantio Brand Center