{"id":56280,"date":"2025-10-13T00:00:00","date_gmt":"2025-10-12T22:00:00","guid":{"rendered":"https:\/\/www.avantio.com\/?p=56280"},"modified":"2026-03-05T12:58:33","modified_gmt":"2026-03-05T11:58:33","slug":"como-melhorar-a-taxa-de-ocupacao-rate","status":"publish","type":"post","link":"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/","title":{"rendered":"Como melhorar a taxa de ocupa\u00e7\u00e3o do seu alojamento local"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Principais_conclusoes\"><\/span>Principais conclus\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;10px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;0&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;0&#8243; left_padding_desktop=&#8221;0&#8243; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1713939756404{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;rgba(237,239,239,0.3)&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][nectar_icon icon_family=&#8221;iconsmind&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Extra-Color-3&#8243; icon_padding=&#8221;5px&#8221; pointer_events=&#8221;all&#8221; icon_iconsmind=&#8221;iconsmind-Statistic&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Refer\u00eancias m\u00e9dias de ocupa\u00e7\u00e3o:<\/strong> a taxa m\u00e9dia de ocupa\u00e7\u00e3o do Airbnb nos Estados Unidos ronda os 55%, enquanto nas principais cidades europeias ultrapassa os 60%. O objetivo deve ser superar a m\u00e9dia do seu mercado local.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;rgba(237,239,239,0.3)&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][nectar_icon icon_family=&#8221;iconsmind&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Extra-Color-3&#8243; icon_padding=&#8221;5px&#8221; pointer_events=&#8221;all&#8221; icon_iconsmind=&#8221;iconsmind-Add-UserStar&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Tecnologia + foco no h\u00f3spede<\/strong>: utilizar software de gest\u00e3o de propriedades e proporcionar excelentes experi\u00eancias aos h\u00f3spedes contribui para estadias repetidas e melhores avalia\u00e7\u00f5es.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;10px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;0&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;0&#8243; left_padding_desktop=&#8221;0&#8243; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1713939756404{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;rgba(237,239,239,0.3)&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][nectar_icon icon_family=&#8221;iconsmind&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Extra-Color-3&#8243; icon_padding=&#8221;5px&#8221; pointer_events=&#8221;all&#8221; icon_iconsmind=&#8221;iconsmind-Duplicate-Window&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Estrat\u00e9gias inteligentes de gest\u00e3o da ocupa\u00e7\u00e3o<\/strong>: pre\u00e7os din\u00e2micos, presen\u00e7a em m\u00faltiplas plataformas e um website de reservas diretas ajudam a manter uma ocupa\u00e7\u00e3o mais consistente.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;rgba(237,239,239,0.3)&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][nectar_icon icon_family=&#8221;iconsmind&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Extra-Color-3&#8243; icon_padding=&#8221;5px&#8221; pointer_events=&#8221;all&#8221; icon_iconsmind=&#8221;iconsmind-Magnifi-Glass22&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Equil\u00edbrio entre ocupa\u00e7\u00e3o e rentabilidade<\/strong>: procurar uma ocupa\u00e7\u00e3o de 100% pode ser contraproducente se as tarifas forem demasiado baixas. O mais importante \u00e9 equilibrar a ocupa\u00e7\u00e3o com o ADR para garantir crescimento sustent\u00e1vel das receitas.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Para gestores de propriedades, um dos<strong> indicadores de desempenho mais importantes<\/strong> \u00e9 a taxa de ocupa\u00e7\u00e3o do alojamento local.<\/p>\n<p>Se gere propriedades nos Estados Unidos ou na Europa, a taxa de ocupa\u00e7\u00e3o indica at\u00e9 que ponto os seus alojamentos est\u00e3o a ter <strong>um desempenho competitivo em rela\u00e7\u00e3o ao mercado.<\/strong><\/p>\n<p>Mas o que \u00e9 considerado <strong>uma boa taxa de ocupa\u00e7\u00e3o?<\/strong> E de que forma o uso de software e estrat\u00e9gias baseadas em dados pode ajudar a melhor\u00e1-la?[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Principais_conclusoes\" >Principais conclus\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#O_que_e_uma_boa_taxa_de_ocupacao_para_um_alojamento_local\" >O que \u00e9 uma boa taxa de ocupa\u00e7\u00e3o para um alojamento local?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#O_que_e_considerado_uma_boa_taxa_de_ocupacao_do_Airbnb_em_diferentes_mercados_e_epocas\" >O que \u00e9 considerado uma boa taxa de ocupa\u00e7\u00e3o do Airbnb em diferentes mercados e \u00e9pocas?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Como_se_calcula_a_taxa_de_ocupacao\" >Como se calcula a taxa de ocupa\u00e7\u00e3o?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Como_aumentar_a_taxa_de_ocupacao\" >Como aumentar a taxa de ocupa\u00e7\u00e3o?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Passo_1_Utilizar_ferramentas_de_precos_dinamicos\" >Passo 1: Utilizar ferramentas de pre\u00e7os din\u00e2micos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Passo_2_Diversificar_canais_e_plataformas\" >Passo 2: Diversificar canais e plataformas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Passo_3_Aumentar_as_reservas_diretas\" >Passo 3: Aumentar as reservas diretas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Passo_4_Investir_em_marketing_digital\" >Passo 4: Investir em marketing digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Passo_5_Utilizar_software_de_gestao_de_propriedades\" >Passo 5: Utilizar software de gest\u00e3o de propriedades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Passo_6_Melhorar_a_experiencia_dos_hospedes\" >Passo 6: Melhorar a experi\u00eancia dos h\u00f3spedes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Maximize_a_ocupacao_e_a_rentabilidade_dos_seus_alojamentos\" >Maximize a ocupa\u00e7\u00e3o e a rentabilidade dos seus alojamentos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#i\" >***<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Quer_saber_como_a_Avantio_pode_ajudar_a_aumentar_a_sua_taxa_de_ocupacao\" >Quer saber como a Avantio pode ajudar a aumentar a sua taxa de ocupa\u00e7\u00e3o?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Qual_e_uma_boa_taxa_de_ocupacao_no_Airbnb\" >Qual \u00e9 uma boa taxa de ocupa\u00e7\u00e3o no Airbnb?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Como_se_calcula_a_taxa_de_ocupacao-2\" >Como se calcula a taxa de ocupa\u00e7\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#O_Airbnb_mostra_a_taxa_de_ocupacao\" >O Airbnb mostra a taxa de ocupa\u00e7\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Uma_ocupacao_elevada_e_sempre_melhor\" >Uma ocupa\u00e7\u00e3o elevada \u00e9 sempre melhor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-a-taxa-de-ocupacao-rate\/#Dicas_rapidas_para_aumentar_a_ocupacao\" >Dicas r\u00e1pidas para aumentar a ocupa\u00e7\u00e3o<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_uma_boa_taxa_de_ocupacao_para_um_alojamento_local\"><\/span>O que \u00e9 uma boa taxa de ocupa\u00e7\u00e3o para um alojamento local?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A taxa de ocupa\u00e7\u00e3o corresponde \u00e0 percentagem de noites dispon\u00edveis que s\u00e3o reservadas por h\u00f3spedes pagantes.<\/p>\n<p>Muitas plataformas de alojamento, incluindo o <strong>Airbnb<\/strong>, n\u00e3o publicam <strong>taxas m\u00e9dias globais de ocupa\u00e7\u00e3o do mercado.<\/strong><\/p>\n<p>Ainda assim, o Airbnb acompanha indicadores como <strong>noites e experi\u00eancias reservadas, ADR e GBV a n\u00edvel global.<\/strong>[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<table>\n<tbody>\n<tr>\n<td><strong>Regi\u00e3o<\/strong><\/td>\n<td><strong>Taxa m\u00e9dia de ocupa\u00e7\u00e3o<\/strong><\/td>\n<td><strong>Observa\u00e7\u00f5es<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Estados Unidos<\/td>\n<td><b>55%<\/b><\/td>\n<td><a href=\"https:\/\/news.airbnb.com\/wp-content\/uploads\/sites\/4\/2024\/07\/Airbnb_EconomicReport_SanDiego_0715_3.pdf\">M\u00e9dia nacional estimada do Airbnb<\/a> em 2024<\/td>\n<\/tr>\n<tr>\n<td>Europa (grandes cidades como Paris ou Barcelona)<\/td>\n<td><b>60%+<\/b><\/td>\n<td>Mais elevada em destinos com turismo durante todo o ano<\/td>\n<\/tr>\n<tr>\n<td>Refer\u00eancia geral<\/td>\n<td><b>60%+<\/b><\/td>\n<td>Considerada uma boa taxa; valores inferiores podem continuar a ser rent\u00e1veis se o ADR for elevado<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"O_que_e_considerado_uma_boa_taxa_de_ocupacao_do_Airbnb_em_diferentes_mercados_e_epocas\"><\/span>O que \u00e9 considerado uma boa taxa de ocupa\u00e7\u00e3o do Airbnb em diferentes mercados e \u00e9pocas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma &#8220;boa&#8221; taxa de ocupa\u00e7\u00e3o no Airbnb n\u00e3o \u00e9 totalmente transparente, pois depende fortemente de v\u00e1rios fatores: <strong>localiza\u00e7\u00e3o, tipo de propriedade e sazonalidade.<\/strong><\/p>\n<p>Nos grandes mercados urbanos, como Nova Iorque, Londres ou Paris, a ocupa\u00e7\u00e3o pode ultrapassar <strong>70%<\/strong> durante os meses de maior procura.<\/p>\n<p>Destinos costeiros ou sazonais, como <a href=\"https:\/\/www.avantio.com\/blog\/florida-vacation-rental-laws\/\">Fl\u00f3rida<\/a>, Algarve ou as ilhas gregas, costumam atingir picos de <strong>ocupa\u00e7\u00e3o superiores a 80% no ver\u00e3o, mas podem descer para menos de 30% no inverno.<\/strong><\/p>\n<p>A n\u00edvel nacional, a m\u00e9dia dos Estados Unidos situa-se perto dos <strong>55%<\/strong>, enquanto nas <a href=\"https:\/\/news.airbnb.com\/wp-content\/uploads\/sites\/4\/2025\/06\/overtourism-report_20240611.pdf\">cidades europeias a m\u00e9dia<\/a> costuma variar entre <strong>55% e 65%<\/strong>, podendo ser mais elevada em destinos com turismo durante todo o ano.[\/vc_column_text][image_with_animation image_url=&#8221;63793&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Como_se_calcula_a_taxa_de_ocupacao\"><\/span>Como se calcula a taxa de ocupa\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Conte o n\u00famero de noites reservadas por h\u00f3spedes num determinado per\u00edodo.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Divida esse n\u00famero pelo total de noites em que a propriedade esteve dispon\u00edvel (excluindo bloqueios para manuten\u00e7\u00e3o ou uso do propriet\u00e1rio).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Multiplique o resultado por 100 para obter a percentagem.<\/li>\n<\/ol>\n<p>Exemplo: se a propriedade esteve dispon\u00edvel durante <strong>300 noites<\/strong> num ano e foi reservada durante <strong>180 noites<\/strong>, a taxa de ocupa\u00e7\u00e3o \u00e9 de <strong>60%.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(250,201,190,0.5)&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h4>Como calcular a taxa de ocupa\u00e7\u00e3o do seu alojamento<\/h4>\n<p><strong>Noites reservadas \u00f7 noites dispon\u00edveis \u00d7 100<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Como_aumentar_a_taxa_de_ocupacao\"><\/span>Como aumentar a taxa de ocupa\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Melhorar a gest\u00e3o da ocupa\u00e7\u00e3o do alojamento local<\/strong> n\u00e3o significa apenas preencher o calend\u00e1rio, mas sim maximizar reservas e rentabilidade.<\/p>\n<p>Os gestores de propriedades podem aumentar a ocupa\u00e7\u00e3o ajustando:<\/p>\n<ul>\n<li>pre\u00e7os<\/li>\n<li>marketing<\/li>\n<li>tecnologia<\/li>\n<li>experi\u00eancia do h\u00f3spede<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;56247&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Passo_1_Utilizar_ferramentas_de_precos_dinamicos\"><\/span>Passo 1: Utilizar ferramentas de pre\u00e7os din\u00e2micos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As taxas de ocupa\u00e7\u00e3o aumentam quando os pre\u00e7os se adaptam \u00e0s condi\u00e7\u00f5es reais do mercado. Manter uma tarifa fixa pode significar perder receita ou afastar potenciais reservas.<\/p>\n<p>Boas pr\u00e1ticas:<\/p>\n<ul>\n<li>Acompanhar tend\u00eancias de procura e pre\u00e7os da concorr\u00eancia<\/li>\n<li>Utilizar automa\u00e7\u00e3o para ajustar tarifas diariamente<\/li>\n<li>Reduzir pre\u00e7os em per\u00edodos de menor procura<\/li>\n<li>Aumentar pre\u00e7os durante eventos ou \u00e9pocas de grande procura<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(237,239,239,0.5)&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Vantagens<\/p>\n<ul>\n<li>Aumenta a probabilidade de reservas em per\u00edodos de baixa procura<\/li>\n<li>Maximiza receitas na \u00e9poca alta<\/li>\n<li>Poupa tempo atrav\u00e9s da automa\u00e7\u00e3o<\/li>\n<\/ul>\n<p>Desvantagens<\/p>\n<ul>\n<li>Pode gerar d\u00favidas aos propriet\u00e1rios sem relat\u00f3rios claros<\/li>\n<li>Depende de dados fi\u00e1veis para evitar pre\u00e7os demasiado baixos<\/li>\n<\/ul>\n<p>Com <a href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/software-de-precos-dinamicos\/\">software de pricing din\u00e2mico<\/a>, \u00e9 poss\u00edvel equilibrar ocupa\u00e7\u00e3o e receita.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Passo_2_Diversificar_canais_e_plataformas\"><\/span>Passo 2: Diversificar canais e plataformas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Depender apenas de uma plataforma limita o alcance das suas propriedades. Airbnb, Booking.com e Vrbo atraem perfis diferentes de h\u00f3spedes.<\/p>\n<p>Boas pr\u00e1ticas:<\/p>\n<ul>\n<li>Anunciar em v\u00e1rias plataformas<\/li>\n<li>Utilizar um channel manager para sincronizar calend\u00e1rios e tarifas<\/li>\n<li>Avaliar quais plataformas funcionam melhor no seu mercado<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(237,239,239,0.5)&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Vantagens<\/p>\n<ul>\n<li>Maior alcance de p\u00fablico<\/li>\n<li>Mais prote\u00e7\u00e3o contra altera\u00e7\u00f5es nas pol\u00edticas das OTAs<\/li>\n<\/ul>\n<p>Desvantagens<\/p>\n<ul>\n<li>Risco de reservas duplicadas sem software adequado<\/li>\n<li>Comiss\u00f5es vari\u00e1veis entre plataformas<\/li>\n<\/ul>\n<p>Explore as <a href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/melhores-sites-alojamento-local\/\">principais plataformas de alojamento loca<\/a>l para identificar onde a sua propriedade pode ter melhor desempenho.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Passo_3_Aumentar_as_reservas_diretas\"><\/span>Passo 3: Aumentar as reservas diretas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As OTAs geram tr\u00e1fego, mas as reservas diretas d\u00e3o independ\u00eancia ao seu neg\u00f3cio de alojamento local. <a href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-reservas-diretas\/\">Um website de reservas<\/a> permite-lhe controlar a rela\u00e7\u00e3o com os h\u00f3spedes e reduzir comiss\u00f5es.<\/p>\n<p>Boas pr\u00e1ticas:<\/p>\n<ul>\n<li>Criar um website profissional de reservas<\/li>\n<li>Otimizar o site para SEO e dispositivos m\u00f3veis<\/li>\n<li>Promover a propriedade atrav\u00e9s de newsletters e redes sociais<\/li>\n<li>Oferecer descontos de fideliza\u00e7\u00e3o para h\u00f3spedes repetentes<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(237,239,239,0.5)&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Vantagens<\/p>\n<ul>\n<li>Menor depend\u00eancia das OTAs<\/li>\n<li>Maior margem de lucro<\/li>\n<li>Constru\u00e7\u00e3o de valor de marca a longo prazo<\/li>\n<\/ul>\n<p>Desvantagens<\/p>\n<ul>\n<li>Requer investimento em SEO e <a href=\"https:\/\/www.avantio.com\/pt-pt\/increase-your-direct-bookings\/\">marketing digital<\/a><\/li>\n<li>Pode levar tempo a gerar tr\u00e1fego<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Passo_4_Investir_em_marketing_digital\"><\/span>Passo 4: Investir em marketing digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para aumentar a ocupa\u00e7\u00e3o, a sua propriedade precisa de visibilidade online. Sem marketing, at\u00e9 alojamentos com pre\u00e7os competitivos podem passar despercebidos.<\/p>\n<p>Boas pr\u00e1ticas:<\/p>\n<ul>\n<li>Campanhas segmentadas no Google Ads e redes sociais<\/li>\n<li>Otimiza\u00e7\u00e3o dos an\u00fancios com palavras-chave locais<\/li>\n<li>Promo\u00e7\u00f5es sazonais<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(237,239,239,0.5)&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Vantagens<\/p>\n<ul>\n<li>Aumenta o reconhecimento da marca<\/li>\n<li>Atrai turistas internacionais<\/li>\n<li>Ajuda a preencher per\u00edodos de menor procura<\/li>\n<\/ul>\n<p>Desvantagens<\/p>\n<ul>\n<li>Requer investimento<\/li>\n<li>Necessita de monitoriza\u00e7\u00e3o cont\u00ednua do ROI<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Passo_5_Utilizar_software_de_gestao_de_propriedades\"><\/span>Passo 5: Utilizar software de gest\u00e3o de propriedades<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Uma opera\u00e7\u00e3o eficiente influencia diretamente a ocupa\u00e7\u00e3o. Um h\u00f3spede que recebe comunica\u00e7\u00e3o r\u00e1pida e um check-in simples tem maior probabilidade de voltar e deixar uma avalia\u00e7\u00e3o positiva.<\/p>\n<p>Boas pr\u00e1ticas:<\/p>\n<ul>\n<li>Utilizar um <strong>PMS<\/strong> para gerir reservas, calend\u00e1rios e comunica\u00e7\u00e3o<\/li>\n<li>Automatizar relat\u00f3rios para propriet\u00e1rios<\/li>\n<li>Integrar o sistema com OTAs, ferramentas de pricing e websites<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(237,239,239,0.5)&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Vantagens<\/p>\n<ul>\n<li>Poupa tempo com automa\u00e7\u00e3o<\/li>\n<li>Reduz erros humanos<\/li>\n<li>Facilita a gest\u00e3o de m\u00faltiplas propriedades<\/li>\n<\/ul>\n<p>Desvantagens<\/p>\n<ul>\n<li>Requer forma\u00e7\u00e3o inicial<\/li>\n<li>Algumas funcionalidades podem n\u00e3o ser utilizadas sem treino adequado<\/li>\n<\/ul>\n<p>A Avantio oferece um dos melhores softwares de gest\u00e3o de alojamento local, permitindo alinhar tarefas e gerir propriedades de forma simples e eficiente.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Passo_6_Melhorar_a_experiencia_dos_hospedes\"><\/span>Passo 6: Melhorar a experi\u00eancia dos h\u00f3spedes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Uma elevada taxa de ocupa\u00e7\u00e3o depende de h\u00f3spedes satisfeitos. Avalia\u00e7\u00f5es positivas aumentam a visibilidade nas OTAs e refor\u00e7am a confian\u00e7a nas reservas diretas.<\/p>\n<p>Boas pr\u00e1ticas:<\/p>\n<ul>\n<li>Garantir elevados padr\u00f5es de limpeza e manuten\u00e7\u00e3o<\/li>\n<li>Adicionar comodidades relevantes (Wi-Fi r\u00e1pido, espa\u00e7o de trabalho, piscina)<\/li>\n<li>Automatizar comunica\u00e7\u00e3o de check-in e pedidos de avalia\u00e7\u00e3o<\/li>\n<li>Personalizar a estadia com pequenos detalhes (guias locais, packs de boas-vindas, <a href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/airbnb-experiences\/\">experi\u00eancias<\/a>)<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(237,239,239,0.5)&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Vantagens<\/p>\n<ul>\n<li>Aumenta o n\u00famero de h\u00f3spedes repetentes<\/li>\n<li>Melhora o posicionamento nas OTAs<\/li>\n<li>Reduz custos de marketing atrav\u00e9s de recomenda\u00e7\u00f5es<\/li>\n<\/ul>\n<p>Desvantagens<\/p>\n<ul>\n<li>Aumenta custos operacionais<\/li>\n<li>Requer forma\u00e7\u00e3o da equipa<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Maximize_a_ocupacao_e_a_rentabilidade_dos_seus_alojamentos\"><\/span>Maximize a ocupa\u00e7\u00e3o e a rentabilidade dos seus alojamentos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Melhorar a taxa de ocupa\u00e7\u00e3o do alojamento local significa encontrar o equil\u00edbrio certo entre ocupa\u00e7\u00e3o e rentabilidade, mantendo-se atento \u00e0s tend\u00eancias do mercado.<\/p>\n<p>Com o <strong>software all-in-one<\/strong> da Avantio, gestores de propriedades nos Estados Unidos, Europa e em todo o mundo podem desbloquear novas oportunidades, aumentar receitas e manter os seus alojamentos acima da m\u00e9dia do mercado.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;36985&#8243; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;20px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;padding-5-percent&#8221; column_padding_position=&#8221;all&#8221; right_margin=&#8221;7%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][nectar_text_inline_images media_type=&#8221;images&#8221; images=&#8221;49301,49307,49313&#8243; image_size=&#8221;medium_featured&#8221; image_effect=&#8221;circle_fade_in&#8221; text_color=&#8221;#ffffff&#8221; image_loading=&#8221;lazy-load&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"i\"><\/span>***<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Quer_saber_como_a_Avantio_pode_ajudar_a_aumentar_a_sua_taxa_de_ocupacao\"><\/span>Quer saber como a Avantio pode ajudar a aumentar a sua taxa de ocupa\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n[\/nectar_text_inline_images][vc_custom_heading text=&#8221;Agende uma conversa com a nossa equipa e descubra como apoiamos gestores de propriedades a melhorar o desempenho dos seus alojamentos.&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][nectar_btn size=&#8221;large&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Extra-Color-2&#8243; solid_text_color_override=&#8221;#f15f41&#8243; icon_family=&#8221;default_arrow&#8221; text=&#8221;Agendar uma chamada&#8221; url=&#8221;https:\/\/www.avantio.com\/pt-pt\/demo-request\/&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Qual_e_uma_boa_taxa_de_ocupacao_no_Airbnb\"><\/span>Qual \u00e9 uma boa taxa de ocupa\u00e7\u00e3o no Airbnb?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Normalmente entre 50% e 60% \u00e9 considerado m\u00e9dio, enquanto 65% ou mais representa um desempenho forte. Nas principais cidades europeias, pode ultrapassar 70% em \u00e9pocas de maior procura.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Como_se_calcula_a_taxa_de_ocupacao-2\"><\/span>Como se calcula a taxa de ocupa\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Divida o n\u00famero de noites reservadas pelas noites dispon\u00edveis e multiplique por 100.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"O_Airbnb_mostra_a_taxa_de_ocupacao\"><\/span>O Airbnb mostra a taxa de ocupa\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Sim, mas apenas para os seus pr\u00f3prios an\u00fancios. Para compara\u00e7\u00f5es de mercado, utilize relat\u00f3rios de PMS ou ferramentas de an\u00e1lise.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Uma_ocupacao_elevada_e_sempre_melhor\"><\/span>Uma ocupa\u00e7\u00e3o elevada \u00e9 sempre melhor?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Nem sempre. Uma ocupa\u00e7\u00e3o de 100% pode indicar pre\u00e7os demasiado baixos. O equil\u00edbrio entre ocupa\u00e7\u00e3o e ADR \u00e9 o que determina a rentabilidade sustent\u00e1vel.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Dicas_rapidas_para_aumentar_a_ocupacao\"><\/span>Dicas r\u00e1pidas para aumentar a ocupa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ativar pre\u00e7os din\u00e2micos<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Reduzir a estadia m\u00ednima em \u00e9poca baixa<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Investir em fotografias de alta qualidade<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Promover reservas diretas atrav\u00e9s do seu website<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":8,"featured_media":56238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[684],"tags":[],"class_list":{"0":"post-56280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dicas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como melhorar a taxa de ocupa\u00e7\u00e3o do seu alojamento local<\/title>\n<meta name=\"description\" content=\"Quer saber como aumentar a taxa de ocupa\u00e7\u00e3o do seu alojamento local? 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