{"id":49251,"date":"2025-05-27T00:00:00","date_gmt":"2025-05-26T22:00:00","guid":{"rendered":"https:\/\/www.avantio.com\/?p=49251"},"modified":"2026-03-05T14:34:53","modified_gmt":"2026-03-05T13:34:53","slug":"estrategias-marketing-alojamento-local","status":"publish","type":"post","link":"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/","title":{"rendered":"Estrat\u00e9gias de marketing para alojamento local: dicas de especialistas para conseguir mais reservas"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Principais_conclusoes\"><\/span>Principais conclus\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;10px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;0&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;0&#8243; left_padding_desktop=&#8221;0&#8243; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1713939756404{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;rgba(237,239,239,0.3)&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][nectar_icon icon_family=&#8221;iconsmind&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Extra-Color-3&#8243; icon_padding=&#8221;5px&#8221; pointer_events=&#8221;all&#8221; icon_iconsmind=&#8221;iconsmind-Approved-Window&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Um website de reservas diretas \u00e9 essencial em 2025<\/strong>: os turistas confiam mais em marcas com uma presen\u00e7a online s\u00f3lida do que apenas em OTAs.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;rgba(237,239,239,0.3)&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][nectar_icon icon_family=&#8221;iconsmind&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Extra-Color-3&#8243; icon_padding=&#8221;5px&#8221; pointer_events=&#8221;all&#8221; icon_iconsmind=&#8221;iconsmind-Monitor-Analytics&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>\u00c9 necess\u00e1rio um plano de marketing estruturado com SEO<\/strong>, promo\u00e7\u00f5es sazonais e email marketing para atrair e fidelizar mais h\u00f3spedes.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_margin=&#8221;10px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;0&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;0&#8243; left_padding_desktop=&#8221;0&#8243; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1713939756404{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;rgba(237,239,239,0.3)&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][nectar_icon icon_family=&#8221;iconsmind&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Extra-Color-3&#8243; icon_padding=&#8221;5px&#8221; pointer_events=&#8221;all&#8221; icon_iconsmind=&#8221;iconsmind-Calendar-4&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>A visibilidade multicanal, combinada com um calend\u00e1rio sincronizado<\/strong>, aumenta a exposi\u00e7\u00e3o e o potencial de reservas.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;rgba(237,239,239,0.3)&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][nectar_icon icon_family=&#8221;iconsmind&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Extra-Color-3&#8243; icon_padding=&#8221;5px&#8221; pointer_events=&#8221;all&#8221; icon_iconsmind=&#8221;iconsmind-Magnifi-Glass22&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Decis\u00f5es baseadas em dados e testes s\u00e3o fundamentais:<\/strong> acompanhe quem reserva, de onde v\u00eam os h\u00f3spedes e quais estrat\u00e9gias convertem melhor.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]O setor do alojamento local \u00e9 mais competitivo do que nunca. Com uma grande variedade de plataformas como <strong>Airbnb<\/strong> e <strong>Vrbo<\/strong>, que juntas contam com mais de<strong> 10 milh\u00f5es de an\u00fancios<\/strong>, os h\u00f3spedes est\u00e3o cada vez mais informados e utilizam v\u00e1rios canais e avalia\u00e7\u00f5es para comparar propriedades. <a href=\"https:\/\/www.statista.com\/chart\/34062\/consumers-first-step-when-searching-for-accommodation\/\">Um estudo recente de 2025<\/a> revelou que <strong>36%<\/strong> dos turistas pesquisam propriedades online antes de reservar, enquanto apenas <strong>18%<\/strong> encontram o seu alojamento atrav\u00e9s de uma ag\u00eancia de viagens online (OTA). Isto significa que os gestores de propriedades precisam de mais do que um alojamento atrativo: necessitam de um plano moderno de marketing para alojamento local baseado em dados para se destacarem no mercado.<\/p>\n<p>\u00c0 medida que reservas instant\u00e2neas, websites otimizados para dispositivos m\u00f3veis e experi\u00eancias locais acrescentam valor \u00e0s reservas, muitos turistas continuam a procurar marcas com uma forte presen\u00e7a digital. Sem uma estrat\u00e9gia clara de marketing para <strong>alojamento local<\/strong>, at\u00e9 os melhores alojamentos podem perder visibilidade entre milhares de an\u00fancios online.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Principais_conclusoes\" >Principais conclus\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Como_posso_promover_o_meu_alojamento_local\" >Como posso promover o meu alojamento local?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Criar_uma_presenca_online_solida\" >Criar uma presen\u00e7a online s\u00f3lida<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Utilizar_um_plano_de_marketing_para_manter_a_competitividade\" >Utilizar um plano de marketing para manter a competitividade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Marketing_digital_para_alojamento_local\" >Marketing digital para alojamento local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Utilizar_campanhas_de_email_marketing\" >Utilizar campanhas de email marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Qual_e_a_melhor_forma_de_promover_o_seu_alojamento\" >Qual \u00e9 a melhor forma de promover o seu alojamento?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Utilizar_exposicao_multicanal\" >Utilizar exposi\u00e7\u00e3o multicanal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Contratar_uma_agencia_de_marketing_especializada\" >Contratar uma ag\u00eancia de marketing especializada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Gerar_trafego_com_SEO_para_alojamento_local\" >Gerar tr\u00e1fego com SEO para alojamento local<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#A_sua_estrategia_de_SEO_deve_incluir\" >A sua estrat\u00e9gia de SEO deve incluir:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Qual_e_o_site_de_alojamento_local_mais_popular_em_2025\" >Qual \u00e9 o site de alojamento local mais popular em 2025?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Como_promover_o_seu_anuncio_no_Vrbo_e_melhorar_o_posicionamento_no_Airbnb\" >Como promover o seu an\u00fancio no Vrbo e melhorar o posicionamento no Airbnb?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Dicas_de_marketing_para_alojamento_local\" >Dicas de marketing para alojamento local<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Trabalhar_com_empresas_de_marketing_especializadas\" >Trabalhar com empresas de marketing especializadas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Testar_medir_e_otimizar\" >Testar, medir e otimizar<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#%E2%9C%85_Checklist_de_marketing_para_alojamento_local_em_2025\" >\u2705 Checklist de marketing para alojamento local em 2025<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Escolha_os_servicos_de_marketing_certos_para_o_seu_negocio\" >Escolha os servi\u00e7os de marketing certos para o seu neg\u00f3cio<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#i\" >***<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Agende_hoje_uma_chamada_de_descoberta_com_um_membro_da_nossa_equipa\" >Agende hoje uma chamada de descoberta com um membro da nossa equipa.<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Interessado\" >Interessado?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Explore_o_nosso_software_de_alojamento_local\" >Explore o nosso software de alojamento local<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Otimize_o_seu_negocio_com_a_nossa_solucao_all-in-one\" >Otimize o seu neg\u00f3cio com a nossa solu\u00e7\u00e3o all-in-one.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Alcance_mais_hospedes_com_mais_de_50_portais_conectados\" >Alcance mais h\u00f3spedes com mais de 50 portais conectados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/estrategias-marketing-alojamento-local\/#Descubra_as_opcoes_para_aumentar_as_suas_reservas_diretas\" >Descubra as op\u00e7\u00f5es para aumentar as suas reservas diretas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Como_posso_promover_o_meu_alojamento_local\"><\/span>Como posso promover o meu alojamento local?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Come\u00e7ar pode parecer desafiante, especialmente se n\u00e3o estiver familiarizado com novas tecnologias e estrat\u00e9gias de marketing. Estes passos simples v\u00e3o ajud\u00e1-lo a estruturar um plano de marketing para alojamento local.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Criar_uma_presenca_online_solida\"><\/span>Criar uma presen\u00e7a online s\u00f3lida<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Um website profissional para alojamento local aumenta a credibilidade e permite-lhe ter controlo total sobre:<\/p>\n<ul>\n<li>Branding<\/li>\n<li>Pre\u00e7os<\/li>\n<li>Disponibilidade<\/li>\n<li>Comunica\u00e7\u00e3o com os h\u00f3spedes<\/li>\n<\/ul>\n<p>\u00c9 isso que diferencia ter o seu pr\u00f3prio website do uso exclusivo de OTAs (ag\u00eancias de viagens online como Airbnb e Vrbo), que cobram comiss\u00f5es e imp\u00f5em determinadas regras.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(237,239,239,0.5)&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Com o <a href=\"https:\/\/www.avantio.com\/pt-pt\/sites-para-alojamento-local\/\">servi\u00e7o de design de websites de alojamento local da Avantio<\/a>, obt\u00e9m um website totalmente personaliz\u00e1vel, otimizado para SEO e concebido para gerar reservas. O seu website de reservas diretas torna-se o ativo de marketing mais valioso do seu neg\u00f3cio, proporcionando uma experi\u00eancia simples aos h\u00f3spedes e reduzindo a depend\u00eancia de plataformas externas.<span style=\"font-weight: 400;\">\u00a0\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Utilizar_um_plano_de_marketing_para_manter_a_competitividade\"><\/span>Utilizar um plano de marketing para manter a competitividade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Um plano de marketing inclui definir o tom e a identidade da sua marca, identificar os pontos fortes do seu alojamento, compreender quem s\u00e3o os seus h\u00f3spedes ideais e estabelecer objetivos mensur\u00e1veis.<\/p>\n<p>Existem tamb\u00e9m calend\u00e1rios mensais de conte\u00fados que ajudam a alinhar artigos de blog, promo\u00e7\u00f5es e redes sociais com per\u00edodos de maior procura. Por exemplo, promover ofertas sazonais antes das f\u00e9rias de ver\u00e3o ou de inverno pode aumentar as reservas diretas.[\/vc_column_text][image_with_animation image_url=&#8221;49124&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Marketing_digital_para_alojamento_local\"><\/span>Marketing digital para alojamento local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O marketing digital \u00e9 uma forma eficaz e econ\u00f3mica de gerar reservas. O <strong>SEO<\/strong> ajuda o seu website a aparecer nas primeiras posi\u00e7\u00f5es dos motores de busca, enquanto <strong>campanhas pagas<\/strong> (PPC) mant\u00eam o seu alojamento vis\u00edvel para potenciais h\u00f3spedes. As campanhas <strong>Google Ads<\/strong> podem gerar, em m\u00e9dia, um <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2023\/05\/15\/google-ads-benchmarks#:~:text=Google%20Ads%20Benchmarks%202023%3A%20Key%20Trends%20%26%20Insights%20for%20Every%20Industry,-Author%3A%20Susie%20Marino&amp;text=It's%20no%20secret%20that%20one,200%25%20ROI%E2%80%94on%20average.\">ROI de 200%<\/a> para empresas que otimizam corretamente as suas campanhas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(237,239,239,0.5)&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]A Avantio oferece <a href=\"https:\/\/www.avantio.com\/pt-pt\/increase-your-direct-bookings\/\">servi\u00e7os de marketing digital<\/a> como solu\u00e7\u00e3o completa: otimiza\u00e7\u00e3o para motores de busca, gest\u00e3o de Google Ads, acompanhamento de analytics e relat\u00f3rios de desempenho das campanhas.<\/p>\n<p><strong>Nota<\/strong>: a nossa ag\u00eancia interna de marketing digital trabalha exclusivamente com clientes que utilizam tamb\u00e9m os nossos servi\u00e7os de websites, garantindo integra\u00e7\u00e3o perfeita e m\u00e1ximo impacto.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Utilizar_campanhas_de_email_marketing\"><\/span>Utilizar campanhas de email marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O email marketing para alojamento local continua a ser uma ferramenta poderosa para converter leads e fidelizar h\u00f3spedes. Enviar newsletters, ofertas personalizadas ou recompensas de fideliza\u00e7\u00e3o ajuda a manter o contacto com h\u00f3spedes anteriores e potenciais clientes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Qual_e_a_melhor_forma_de_promover_o_seu_alojamento\"><\/span>Qual \u00e9 a melhor forma de promover o seu alojamento?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4845\" data-end=\"4994\">Existem v\u00e1rias formas de promover o seu alojamento local. Com um bom plano de marketing, pode tirar partido de v\u00e1rias estrat\u00e9gias ao mesmo tempo.<\/p>\n[\/vc_column_text][image_with_animation image_url=&#8221;49182&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Utilizar_exposicao_multicanal\"><\/span>Utilizar exposi\u00e7\u00e3o multicanal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A forma mais eficaz de promover o seu alojamento \u00e9 estar presente em v\u00e1rias plataformas. Depender apenas de um site de an\u00fancios limita a visibilidade e coloca as reservas em risco caso as pol\u00edticas da plataforma mudem. Por isso, uma estrat\u00e9gia de marketing multicanal \u00e9 essencial.<\/p>\n<p>Comece por anunciar nas principais OTAs:<\/p>\n<ul>\n<li>Airbnb<\/li>\n<li>Vrbo<\/li>\n<li>Booking.com<\/li>\n<\/ul>\n<p>Esta \u00e9 a forma mais r\u00e1pida de ganhar visibilidade. Quando criar o seu website de reservas diretas, utilize tamb\u00e9m o Google Vacation Rentals para melhorar o posicionamento do seu site.<\/p>\n<p>Para gerir tudo de forma simples, utilize um <a href=\"https:\/\/www.avantio.com\/pt-pt\/channel-manager\/\">channel manager<\/a> que sincronize an\u00fancios, calend\u00e1rios e pre\u00e7os em todas as plataformas. Isto reduz o risco de reservas duplicadas e poupa horas de trabalho manual.[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Contratar_uma_agencia_de_marketing_especializada\"><\/span>Contratar uma ag\u00eancia de marketing especializada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para muitos gestores de propriedades, trabalhar com uma ag\u00eancia especializada em marketing para alojamento local \u00e9 a melhor solu\u00e7\u00e3o. Uma ag\u00eancia pode ajud\u00e1-lo a: desenvolver a sua marca online; gerir SEO, publicidade paga e redes sociais e criar uma estrat\u00e9gia de conte\u00fados.[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Gerar_trafego_com_SEO_para_alojamento_local\"><\/span>Gerar tr\u00e1fego com SEO para alojamento local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A otimiza\u00e7\u00e3o para motores de busca (SEO) continua a ser o canal com maior retorno a longo prazo. Aparecer no topo do Google quando algu\u00e9m pesquisa \u201capartamento no centro de Nova Iorque\u201d ou \u201cvilla familiar na Toscana\u201d pode significar a diferen\u00e7a entre conseguir uma reserva ou n\u00e3o.[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h4><span class=\"ez-toc-section\" id=\"A_sua_estrategia_de_SEO_deve_incluir\"><\/span>A sua estrat\u00e9gia de SEO deve incluir:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Palavras-chave relacionadas com localiza\u00e7\u00e3o, nicho e comodidades<\/li>\n<li>SEO local para aparecer em resultados de mapa e pesquisas \u201cperto de mim\u201d<\/li>\n<li>Backlinks que aumentem a autoridade do website<\/li>\n<\/ul>\n[\/vc_column_text][image_with_animation image_url=&#8221;49188&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; img_link_target=&#8221;_blank&#8221; border_radius=&#8221;10px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; img_link=&#8221;https:\/\/www.avantio.com\/seo-for-apartments-vacation-rentals\/&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(237,239,239,0.5)&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Qual_e_o_site_de_alojamento_local_mais_popular_em_2025\"><\/span>Qual \u00e9 o site de alojamento local mais popular em 2025?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O Airbnb continua a ser a plataforma mais popular do mundo, com mais de 8,1 milh\u00f5es de an\u00fancios. No entanto, existem v\u00e1rias alternativas relevantes. Vrbo continua a ter bom desempenho em reservas familiares e propriedades com v\u00e1rios quartos, especialmente nos Estados Unidos. J\u00e1 o Booking.com oferece acesso a um enorme mercado internacional.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\u2705 <strong>Vantagens:<\/strong> grande alcance global, elevado volume de reservas e confian\u00e7a dos utilizadores.<br \/>\n\u274c <strong>Desvantagens:<\/strong> taxas de servi\u00e7o, menor controlo sobre a rela\u00e7\u00e3o com os h\u00f3spedes e maior concorr\u00eancia.<\/p>\n<p>Por isso, muitos gestores de propriedades est\u00e3o a apostar em estrat\u00e9gias de reservas diretas para reduzir comiss\u00f5es e controlar os dados dos h\u00f3spedes.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Como_promover_o_seu_anuncio_no_Vrbo_e_melhorar_o_posicionamento_no_Airbnb\"><\/span>Como promover o seu an\u00fancio no Vrbo e melhorar o posicionamento no Airbnb?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cada plataforma tem regras e estrat\u00e9gias pr\u00f3prias.<\/p>\n<p>Para destacar o seu an\u00fancio no <strong>Vrbo<\/strong>, comece por otimiz\u00e1-lo. Utilize fotografias de alta qualidade, crie um t\u00edtulo e uma descri\u00e7\u00e3o claros e apelativos e mantenha o calend\u00e1rio e os pre\u00e7os sempre atualizados. A rapidez nas respostas aos h\u00f3spedes tamb\u00e9m influencia a visibilidade, j\u00e1 que o Vrbo privilegia an\u00fancios que respondem de forma r\u00e1pida e consistente.<\/p>\n<p>Pode ainda promover o seu an\u00fancio atrav\u00e9s de redes sociais e email marketing. Partilhe fotografias geradas por h\u00f3spedes, avalia\u00e7\u00f5es positivas e campanhas sazonais com links de reserva.<\/p>\n<p>Para melhorar o desempenho do seu an\u00fancio no <strong>Airbnb<\/strong>, concentre-se no algoritmo da plataforma. O Airbnb promove an\u00fancios com reservas consistentes, avalia\u00e7\u00f5es de 5 estrelas, tempos de resposta r\u00e1pidos e informa\u00e7\u00f5es atualizadas. Obter o estatuto Superhost tamb\u00e9m ajuda a melhorar a posi\u00e7\u00e3o nos resultados de pesquisa.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Dicas_de_marketing_para_alojamento_local\"><\/span>Dicas de marketing para alojamento local<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Os gestores de propriedades mais bem-sucedidos utilizam dados para melhorar o desempenho e aumentar as reservas diretas.<\/p>\n<p>Ferramentas como: <strong>Google Analytics, d<\/strong><strong>ashboards do PMS e r<\/strong><strong>elat\u00f3rios do channel manager.<\/strong><\/p>\n<p>Ajudam a compreender:<\/p>\n<ul>\n<li>De onde vem o tr\u00e1fego (Airbnb, Google, reservas diretas)<\/li>\n<li>Quem s\u00e3o os h\u00f3spedes (idade, localiza\u00e7\u00e3o, h\u00e1bitos de reserva)<\/li>\n<li>Quais an\u00fancios convertem melhor<\/li>\n<\/ul>\n<p>Estas informa\u00e7\u00f5es permitem identificar picos de reservas e padr\u00f5es de comportamento dos h\u00f3spedes. Com base nesses dados, pode criar estrat\u00e9gias de marketing mais direcionadas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(250,201,190,0.5)&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Dica profissional<\/strong>: se verificar que h\u00f3spedes da Alemanha reservam estadias mais longas, pode criar uma landing page em alem\u00e3o ou adaptar os pre\u00e7os para estadias prolongadas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Trabalhar_com_empresas_de_marketing_especializadas\"><\/span>Trabalhar com empresas de marketing especializadas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c0 medida que o seu neg\u00f3cio cresce, gerir tudo sozinho pode tornar-se demasiado exigente. Trabalhar com uma empresa de marketing especializada em alojamento local pode elevar o desempenho do seu website, an\u00fancios e campanhas atrav\u00e9s de estrat\u00e9gias profissionais.[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Testar_medir_e_otimizar\"><\/span>Testar, medir e otimizar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Uma das melhores formas de melhorar resultados \u00e9 testar diferentes abordagens. Experimente diferentes vers\u00f5es de t\u00edtulos, fotografias dos an\u00fancios e chamadas para a\u00e7\u00e3o para perceber o que gera mais cliques ou reservas. Por exemplo, pode testar \u201cApartamento acolhedor \u00e0 beira-mar\u201d versus \u201cApartamento moderno com vista para o mar\u201d, ou comparar uma fotografia do p\u00f4r do sol como imagem principal com uma fotografia do quarto.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(237,239,239,0.5)&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; right_margin=&#8221;7%&#8221; right_margin_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;15px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h4><span class=\"ez-toc-section\" id=\"%E2%9C%85_Checklist_de_marketing_para_alojamento_local_em_2025\"><\/span><strong>\u2705 Checklist de marketing para alojamento local em 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Utilize esta lista para garantir que cobre os elementos essenciais:<\/p>\n<ul>\n<li>Tenho um website moderno e otimizado para SEO?<\/li>\n<li>Estou presente nas principais OTAs (Airbnb, Vrbo, Booking.com)?<\/li>\n<li>Utilizo um channel manager para sincronizar pre\u00e7os e disponibilidade?<\/li>\n<li>O calend\u00e1rio est\u00e1 atualizado e com pre\u00e7os competitivos?<\/li>\n<li>Identifiquei o meu h\u00f3spede ideal?<\/li>\n<li>Estou a promover campanhas sazonais ou descontos?<\/li>\n<li>Analiso mensalmente reservas, convers\u00f5es e fontes de tr\u00e1fego?<\/li>\n<li>Testei diferentes t\u00edtulos, descri\u00e7\u00f5es ou fotografias?<\/li>\n<li>Utilizo email marketing e redes sociais para fidelizar h\u00f3spedes?<\/li>\n<li>Tenho apoio de uma ag\u00eancia especializada em marketing para alojamento local?<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; column_padding_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Escolha_os_servicos_de_marketing_certos_para_o_seu_negocio\"><\/span>Escolha os servi\u00e7os de marketing certos para o seu neg\u00f3cio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Promover o seu alojamento local em 2025 exige mais do que estar presente em alguns sites de an\u00fancios. \u00c9 necess\u00e1rio implementar uma estrat\u00e9gia que inclua um website profissional, SEO, publicidade digital e an\u00e1lise de desempenho.<\/p>\n<p>Desde design de websites personalizados at\u00e9 servi\u00e7os integrados de marketing digital, colaborar com uma <strong>ag\u00eancia especializada<\/strong> pode ajud\u00e1-lo a alcan\u00e7ar os h\u00f3spedes certos.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; right_padding_desktop=&#8221;10%&#8221; right_padding_phone=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; 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border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; delay=&#8221;250&#8243;][fancy_box box_style=&#8221;color_box_hover&#8221; icon_family=&#8221;none&#8221; color=&#8221;extra-color-gradient-1&#8243; color_box_hover_overlay_opacity=&#8221;0.9&#8243; box_alignment=&#8221;left&#8221; enable_border=&#8221;true&#8221; border_radius=&#8221;10px&#8221; image_loading=&#8221;default&#8221; min_height=&#8221;285&#8243;]\n<h5><span class=\"ez-toc-section\" id=\"Alcance_mais_hospedes_com_mais_de_50_portais_conectados\"><\/span>Alcance mais h\u00f3spedes com mais de 50 portais conectados<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Descubra o <a href=\"https:\/\/www.avantio.com\/pt-pt\/channel-manager\/\">Channel Manager para alojamento local<\/a><\/p>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; delay=&#8221;500&#8243;][fancy_box box_style=&#8221;color_box_hover&#8221; icon_family=&#8221;none&#8221; color=&#8221;extra-color-1&#8243; color_box_hover_overlay_opacity=&#8221;0.9&#8243; box_alignment=&#8221;left&#8221; enable_border=&#8221;true&#8221; border_radius=&#8221;10px&#8221; image_loading=&#8221;default&#8221; min_height=&#8221;285&#8243;]\n<h5><span class=\"ez-toc-section\" id=\"Descubra_as_opcoes_para_aumentar_as_suas_reservas_diretas\"><\/span>Descubra as op\u00e7\u00f5es para aumentar as suas reservas diretas<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Personalize o seu <a href=\"https:\/\/www.avantio.com\/pt-pt\/sites-para-alojamento-local\/\">website de alojamento local<\/a><\/p>\n[\/fancy_box][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>How to Market Your Villa Rental: 7 Steps All Expert Vacation Rental Property Managers Take.<\/p>\n","protected":false},"author":27,"featured_media":49089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[684],"tags":[],"class_list":{"0":"post-49251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dicas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing para alojamento local: mais reservas | Avantio<\/title>\n<meta name=\"description\" content=\"O marketing para alojamento local combina estrat\u00e9gia e criatividade. 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