{"id":27317,"date":"2025-07-17T12:37:11","date_gmt":"2025-07-17T10:37:11","guid":{"rendered":"https:\/\/www.avantio.com\/blog\/direct-booking-como-mejorar-reservas-directas\/"},"modified":"2025-07-17T10:53:54","modified_gmt":"2025-07-17T08:53:54","slug":"como-melhorar-reservas-diretas","status":"publish","type":"post","link":"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-reservas-diretas\/","title":{"rendered":"Como melhorar as reservas diretas do meu website"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]O seu neg\u00f3cio de f\u00e9rias est\u00e1 a funcionar, tudo est\u00e1 automatizado com um software, ganhou tempo e qualidade nos servi\u00e7os, os portais est\u00e3o a gerar visibilidade dos seus alojamentos, tem tarifas controladas, check-ins e check-outs e est\u00e1 at\u00e9 a expandir o portf\u00f3lio de alojamentos que oferece. No entanto, se chegou at\u00e9 aqui, provavelmente est\u00e1 \u00e0 procura de <strong>formas de reduzir a depend\u00eancia das OTAs<\/strong> e dessa percentagem irritante que subtrai aproximadamente 15% da sua fatura\u00e7\u00e3o anual.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][image_with_animation image_url=&#8221;27248&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]Se acha que esta luta est\u00e1 perdida, deixe-me dar-lhe uma boa not\u00edcia, est\u00e1 no s\u00edtio certo! Eric Lacruz, especialista em estrat\u00e9gias de marketing digital h\u00e1 mais de 12 anos, especializou-se em alojamento local. Estou aqui para lhe dizer como a nossa equipa<strong> conseguiu at\u00e9 65% de reservas diretas sem comiss\u00f5es<\/strong> e quais os canais que nos levaram a conseguir isto.[\/vc_column_text][vc_column_text]<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-reservas-diretas\/#Comecemos_pelo_principio_O_que_e_direct_booking_ou_reserva_direta\" >Comecemos pelo princ\u00edpio. \nO que \u00e9 direct booking ou reserva direta?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-reservas-diretas\/#Quais_sao_as_vantagens_de_gerar_reservas_diretas\" >Quais s\u00e3o as vantagens de gerar reservas diretas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-reservas-diretas\/#Que_canais_escolher_para_as_reservas_diretas\" >Que canais escolher para as reservas diretas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.avantio.com\/pt-pt\/blog\/como-melhorar-reservas-diretas\/#E_agora_Por_onde_comecar_a_gerar_reservas_diretas\" >E agora? Por onde come\u00e7ar a gerar reservas diretas?<\/a><\/li><\/ul><\/nav><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffeac1&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Comecemos_pelo_principio_O_que_e_direct_booking_ou_reserva_direta\"><\/span>Comecemos pelo princ\u00edpio.<br \/>\nO que \u00e9 <em>direct booking<\/em> ou reserva direta?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">A reserva direta refere-se a <strong>todas as reservas dos alojamentos geradas mediante um canal direto, sem intermedi\u00e1rios ou comiss\u00f5es<\/strong>. Trata-se de evitar terceiros, neste caso Otas ou portais de alojamento local.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Quais_sao_as_vantagens_de_gerar_reservas_diretas\"><\/span>Quais s\u00e3o as vantagens de gerar reservas diretas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]Qual \u00e9 a sua principal vantagem? F\u00e1cil, <strong>poupar uma percentagem significativa da fatura\u00e7\u00e3o anual do nosso neg\u00f3cio tur\u00edstico<\/strong>. As reservas de um par de noites ou de uma semana n\u00e3o fazem mal, mas sabemos como d\u00f3i quando nos sentamos no final do ano e fazemos um c\u00e1lculo anual. A nossa cara n\u00e3o engana quando vemos que os n\u00fameros totais somam quantias exorbitantes. Sabemos que \u00e9 por isso que est\u00e1 aqui e vamos procurar solu\u00e7\u00f5es.[\/vc_column_text][image_with_animation image_url=&#8221;27075&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Que_canais_escolher_para_as_reservas_diretas\"><\/span>Que canais escolher para as reservas diretas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]Se, depois destes conselhos, ainda quiser ser o pr\u00f3prio a faz\u00ea-lo ou se tiver decidido recorrer a um profissional para o ajudar a melhorar a percentagem de reservas diretas sem comiss\u00f5es, vejamos alguns dos canais que utilizamos. O nosso conselho: quanto mais canais, mais possibilidades, pura estat\u00edstica.<\/p>\n<p>Podemos gerar uma reserva direta mediante: o seu pr\u00f3prio website, chamadas telef\u00f3nicas ou mesmo diretamente no balc\u00e3o da sua empresa.<\/p>\n<p>Neste caso, a nossa miss\u00e3o ser\u00e1 gerar tr\u00e1fego de qualidade para o seu Website atrav\u00e9s dos <strong>nossos canais de marketing preferidos que ajudam nas reservas diretas<\/strong>, aqueles de que conhecemos o potencial e a efic\u00e1cia.[\/vc_column_text][image_with_animation image_url=&#8221;27242&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffe9c4&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h4><em>SEO<\/em>, o cavalo que ganha devagar<\/h4>\n<p>Bem-vindo \u00e0 maravilhosa, e lenta mas essencial, chave para a visibilidade online, onde um trabalho bem feito e um conte\u00fado de qualidade s\u00e3o recompensados. Os seus resultados, quando est\u00e3o a funcionar, s\u00e3o os melhores. N\u00e3o h\u00e1 outra taxa de convers\u00e3o como esta, \u00e9 a mais eficaz de todas porque foi feita uma pesquisa direta. Se aparecermos e o nosso website estiver bem preparado para oferecer um alojamento de boa qualidade a um pre\u00e7o competitivo, \u00e9 prov\u00e1vel que geremos reservas diretas com regularidade.<\/p>\n<p>A primeira coisa a fazer \u00e9 encontrar as nossas palavras-chave ideais, sempre com base no volume de pesquisa e na competitividade. Utilizaremos a pesquisa de palavras-chave para encontrar as palavras-chave principais e secund\u00e1rias (exemplo: apartamentos em Maiorca \/ F\u00e9rias em fam\u00edlia em Maiorca).[\/nectar_highlighted_text][image_with_animation image_url=&#8221;27290&#8243; image_size=&#8221;large&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffe9c4&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]<b>Homepage<span style=\"font-weight: 400;\">: Utilizaremos repetidamente uma palavra-chave t\u00e3o geral quanto poss\u00edvel que mencione sempre o local onde se situam os nossos alojamentos. <strong>Exemplo:<\/strong> Os melhores alojamentos em Maiorca.<br \/>\n<\/span><\/b>[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffe9c4&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]<b>Categorias<\/b><span style=\"font-weight: 400;\">: As categorias, tal como as outras p\u00e1ginas, devem ter a sua pr\u00f3pria palavra-chave para trabalhar, neste caso algo mais espec\u00edfico, uma vez que se trata de uma categoria. <strong>Exemplo:<\/strong> Alojamento de luxo com piscina privada em Maiorca.<br \/>\n<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffe9c4&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]<b>Alojamentos<\/b><span style=\"font-weight: 400;\">: Utilizaremos palavras-chave de cauda longa para classificar coisas mais espec\u00edficas e acrescentaremos o nome do alojamento para classificar tamb\u00e9m o mesmo nome, se for conhecido. Isto permite-nos posicionar elementos muito mais concretos.<strong> Exemplo:<\/strong> Casa Los Rosales em frente ao mar em Cala Bandida.<br \/>\n<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffe9c4&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]<b>Landings<\/b><span style=\"font-weight: 400;\">:\u00a0\u00c9 o local ideal para nos esticarmos tanto quanto quisermos, tanto em termos de conte\u00fado como de design. \u00c9 ideal para palavras muito especializadas, em que temos de fornecer grande valor no nosso conte\u00fado para satisfazer o cliente e para nos podermos posicionar acima dos outros. Tamb\u00e9m permite que os novos designs gerem um bom funil de vendas com um CTA (bot\u00e3o) que conduz ao alojamento ideal e a uma nova reserva direta.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffe9c4&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]<b>Post<\/b><span style=\"font-weight: 400;\">: Falamos de uma forma muito mais pessoal e pr\u00f3xima, e recomendamos locais como especialistas na \u00e1rea que somos. Podemos utilizar v\u00e1rias palavras-chave. A qualidade da informa\u00e7\u00e3o que fornecemos vai fazer-nos sobressair ou n\u00e3o. <strong>Exemplo:<\/strong> f\u00e9rias em fam\u00edlia em Maiorca, atividades familiares em Maiorca ou o que fazer com a fam\u00edlia em Maiorca.<\/span>[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h4><em>Google Ads<\/em> e Cpc, o caminho dos impacientes<\/h4>\n[\/nectar_highlighted_text][vc_column_text]As campanhas Cpc (custo por clique) <strong>podem gerar reservas diretas muito mais rapidamente<\/strong> do que outros meios de comunica\u00e7\u00e3o. S\u00e3o um canal para os mais impacientes, permitindo-lhe p\u00f4r a roda em movimento desde o primeiro dia. Com elas, \u00e9 preciso ter paci\u00eancia, <strong>investir um montante mensal<\/strong> e <strong>fazer as contas para ver o retorno do investimento<\/strong>. Na minha opini\u00e3o, s\u00e3o o complemento perfeito para iniciar uma estrat\u00e9gia de marketing forte. Atualmente, <strong>s\u00e3o quase essenciais<\/strong>, uma vez que qualquer concorrente licita pelas nossas melhores palavras-chave. \u00c9 preciso estar l\u00e1.[\/vc_column_text][image_with_animation image_url=&#8221;27233&#8243; image_size=&#8221;medium_large&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; constrain_group_1=&#8221;yes&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243;][vc_column_text]As campanhas s\u00e3o separadas por mercado e a rentabilidade \u00e9 identificada. No caso dos alugueres para f\u00e9rias, recomendamos que as campanhas sejam separadas por idioma e tipo de alojamento, pois sabemos por experi\u00eancia que algumas palavras, como &#8220;casa&#8221;, podem causar problemas quando misturadas com outras inten\u00e7\u00f5es de pesquisa. Temos tend\u00eancia para filtrar e marcar palavras negativas, como &#8220;comprar&#8221; ou &#8220;vender&#8221;, para restringir a inten\u00e7\u00e3o de pesquisa a reservas de estadias curtas.<\/p>\n<p>A boa not\u00edcia \u00e9 que, mesmo que n\u00e3o tenha muita experi\u00eancia, existe uma vers\u00e3o bastante simples para utilizadores inexperientes. At\u00e9 recomendamos campanhas como a performance max, que se otimizam para obter os melhores resultados.<\/p>\n<p>A separa\u00e7\u00e3o das campanhas permitir-nos-\u00e1 ativar e desativar rapidamente as campanhas mais e menos rent\u00e1veis, e at\u00e9 aumentar e diminuir as ofertas de forma independente, conforme as datas de \u00e9poca alta ou baixa por pa\u00eds.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;27263&#8243; image_size=&#8221;medium_large&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; constrain_group_1=&#8221;yes&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;27269&#8243; image_size=&#8221;medium_large&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; constrain_group_1=&#8221;yes&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h4>Redes sociais e an\u00fancios nas redes sociais, a montanha vai at\u00e9 Maom\u00e9<\/h4>\n[\/nectar_highlighted_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]As rainhas da aten\u00e7\u00e3o, n\u00e3o estamos a descobrir nada de novo se dissermos que aqui h\u00e1 milh\u00f5es de utilizadores em plena busca passiva em modo de rotina di\u00e1ria.<\/p>\n<p>A grande diferen\u00e7a neste canal \u00e9 que o utilizador n\u00e3o faz uma pesquisa direta para alugar um alojamento, somos n\u00f3s que propomos o plano atrav\u00e9s de uma imagem marcante e de um texto sugestivo capaz de motivar o utilizador a fazer uma reserva direta no nosso website ao melhor pre\u00e7o.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;27206&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]O setor do turismo tem a sorte de ter o alvo perfeito nas redes sociais. As viagens s\u00e3o provavelmente um dos temas mais recorrentes para os utilizadores do Instagram ou do Facebook, onde promover a atra\u00e7\u00e3o de alojamentos fant\u00e1sticos \u00e9 quase obrigat\u00f3rio para qualquer empresa de f\u00e9rias de sucesso gerar reservas diretas.<\/p>\n<p>Especialmente interessante para gerar comunidade e fideliza\u00e7\u00e3o de clientes. Mant\u00ea-los atualizados e dar-lhes qualidade constante pode ajud\u00e1-lo com reservas diretas.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;27218&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]As campanhas de Social Ads, uma segmenta\u00e7\u00e3o quase perfeita. Embora seja verdade que o clique no an\u00fancio \u00e9 quase o mais barato de todos os meios de marketing pagos, a sua taxa de convers\u00e3o \u00e9 inferior. Logicamente, muitos mais cliques de menor qualidade, mas mais baratos.<\/p>\n<p>Imaginemos que gastamos 100 euros por m\u00eas em Google Ads e Social Ads.<\/p>\n<ul>\n<li>No Google Ads gastamos 1 euro por clique, 100 visitas, 10 compras.<\/li>\n<li>No Social Ads, gastamos 0,10 euros por clique, 1000 visitas, 10 compras.<\/li>\n<\/ul>\n<p>Estamos a falar de resultados e investimentos semelhantes, da mesma taxa de convers\u00e3o pr\u00f3xima de 1%, mas com volumes de visitantes diferentes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h4>Mailing, a resist\u00eancia do marketing tradicional<\/h4>\n[\/nectar_highlighted_text][vc_column_text]Um recurso que nunca se esgota. Se tivermos not\u00edcias ou ofertas importantes para anunciar, esta \u00e9 uma boa forma de o fazer. \u00c9 relativamente f\u00e1cil de utilizar, criando um modelo que pode ser reutilizado em ocasi\u00f5es futuras.<\/p>\n<p>Nela, devemos contar de forma direta e agrad\u00e1vel as novidades que queremos comunicar e colocar um bot\u00e3o muito pr\u00f3ximo de cada bloco para que possam ir diretamente para a p\u00e1gina da reserva ou da promo\u00e7\u00e3o.<\/p>\n<p>O pior \u00e9 que t\u00eam de ser e-mails que tenham previamente subscrito e aceite as condi\u00e7\u00f5es de utiliza\u00e7\u00e3o das nossas promo\u00e7\u00f5es, e isso nem sempre \u00e9 f\u00e1cil. Para isso, temos de ter alguma experi\u00eancia ou valor de marca, criando um interesse real para o utilizador e atualizando constantemente informa\u00e7\u00f5es \u00fateis sobre o setor ou a empresa.[\/vc_column_text][image_with_animation image_url=&#8221;27277&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]A melhor parte \u00e9 que fidelizamos os clientes, oferecemos-lhes benef\u00edcios para se manterem pr\u00f3ximos de n\u00f3s e geramos uma base de dados cada vez maior de clientes para informar diretamente.<\/p>\n<p>A taxa de convers\u00e3o \u00e9 muito baixa na maioria dos casos. Algumas pessoas preferem escrever um texto manual, dizem que tem uma melhor taxa de abertura (n\u00e3o vamos abrir o debate aqui hoje). 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Ajuda os utilizadores a chegarem mais cedo ao alojamento ideal atrav\u00e9s de filtros inteligentes.<\/span>[\/vc_column_text][vc_column_text]<strong>Variedade de plataformas de pagamento.<\/strong> Quanto mais f\u00e1ceis e variadas forem as nossas op\u00e7\u00f5es de pagamento, mais simples ser\u00e1 para o cliente efetuar uma compra bem sucedida.[\/vc_column_text][vc_column_text]<strong>Credibilidade visual<\/strong>, \u00e9 essencial que os utilizadores confiem no nosso website, tenham uma boa experi\u00eancia de utiliza\u00e7\u00e3o e avancem rapidamente. \u00c9 necess\u00e1rio gerar uma convic\u00e7\u00e3o de total profissionalismo.[\/vc_column_text][vc_column_text]<strong>Fichas de alojamento completas.<\/strong> Ajuda o utilizador a tornar tudo claro rapidamente. Boas fotografias e pormenores completos do alojamento s\u00e3o fundamentais para a convers\u00e3o.[\/vc_column_text][vc_column_text]<strong>Check out simples e direto.<\/strong> Quanto mais perguntas, mais margem para erros. E, claro, n\u00e3o os force a registarem-se.[\/vc_column_text][vc_column_text]<strong>CTAs repetidos no blog e nas landings<\/strong> para os seus alojamentos favoritos. Escolha os mais visuais ou os mais rent\u00e1veis para os impulsionar e visualize-os com bot\u00f5es ou imagens clic\u00e1veis apelativos.[\/vc_column_text][vc_column_text]<strong>Blog atualizado<\/strong> com conte\u00fado valioso sobre a zona. Transforme o seu website num portal informativo de refer\u00eancia tur\u00edstica. Carregue posts e expresse o seu conhecimento como um local, sempre com uma palavra-chave, n\u00e3o se esque\u00e7a.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"E_agora_Por_onde_comecar_a_gerar_reservas_diretas\"><\/span>E agora? Por onde come\u00e7ar a gerar reservas diretas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]Como pode ver, existem muitos canais, apenas mencion\u00e1mos os nossos favoritos. Para n\u00e3o fazer uma tempestade num copo de \u00e1gua de algo simples, devemos comunicar o nosso plano para o futuro a uma ag\u00eancia ou a um profissional especializado no setor, para que nos aconselhem e nos ajudem a escolher os melhores meios para o nosso objetivo.<\/p>\n<p>Uma vez esclarecido, recomendamos que pe\u00e7a v\u00e1rios or\u00e7amentos e veja o que est\u00e1 exatamente inclu\u00eddo no servi\u00e7o oferecido. Os pre\u00e7os dos planos s\u00e3o muito vari\u00e1veis, dependendo do que est\u00e1 inclu\u00eddo e do tipo de empresa. Podemos resumir algo standard com qualidade entre 500\u20ac e 1500\u20ac por m\u00eas, dependendo do n\u00famero de canais e l\u00ednguas implementados.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Para concluir, espero que este artigo tenha sido \u00fatil e digo-vos com conhecimento de causa que \u00e9 muito dif\u00edcil encontrar uma ag\u00eancia de marketing especializada em alojamento local! \u00c9 preciso compreender bem o setor para poder faz\u00ea-lo funcionar.<\/p>\n<p>Na Avantio, temos um departamento especializado h\u00e1 mais de 3 anos que foi criado com o objetivo de gerar reservas diretas para os nossos clientes. Contamos com in\u00fameras hist\u00f3rias de sucesso que atingem at\u00e9 65% de reservas diretas, sem comiss\u00f5es, atrav\u00e9s dos seus pr\u00f3prios sites. Portanto, sim, \u00e9 poss\u00edvel e n\u00f3s sabemos como o fazer. 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