{"id":27316,"date":"2025-07-17T12:37:11","date_gmt":"2025-07-17T10:37:11","guid":{"rendered":"https:\/\/www.avantio.com\/blog\/direct-booking-como-mejorar-reservas-directas\/"},"modified":"2025-07-17T10:50:27","modified_gmt":"2025-07-17T08:50:27","slug":"direct-booking-come-aumentare-prenotazioni-dirette","status":"publish","type":"post","link":"https:\/\/www.avantio.com\/it\/blog\/direct-booking-come-aumentare-prenotazioni-dirette\/","title":{"rendered":"Come aumentare le prenotazioni dirette del mio sito web"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]La tua attivit\u00e0 di vacanza funziona, tutto \u00e8 automatizzato con un software, hai guadagnato tempo e qualit\u00e0 nei servizi, i portali stanno generando visibilit\u00e0 delle tue strutture, hai il controllo delle tariffe, delle entrate e delle uscite dei clienti, stai anche ampliando il portafoglio di alloggi che offri, potresti anche essere in fase di espansione, ma se sei arrivato fino a qui, Probabilmente <strong>stai cercando un modo per ridurre la dipendenza dalle OTA<\/strong>\u00a0e quella fastidiosa percentuale che <strong>sottrae circa il 15% del tuo fatturato annuale.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][image_with_animation image_url=&#8221;27248&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]Se senti che questa lotta la stai perdendo, lascia che ti dia una buona notizia, sei nel posto giusto. Eric Lacruz, esperto di strategie di marketing digitale da oltre 12 anni e specializzato in case vacanza ti spiega come il team ha ottenuto <strong>fino al 65% di prenotazioni dirette senza commissioni.<\/strong>[\/vc_column_text][vc_column_text]<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.avantio.com\/it\/blog\/direct-booking-come-aumentare-prenotazioni-dirette\/#Iniziamo_dalle_basi_Che_cosa_e_il_direct_booking_o_prenotazioni_dirette\" >Iniziamo dalle basi. \nChe cosa \u00e8 il direct booking o prenotazioni dirette?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.avantio.com\/it\/blog\/direct-booking-come-aumentare-prenotazioni-dirette\/#Che_benefici_ha_generare_direct_booking\" >Che benefici ha generare direct booking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.avantio.com\/it\/blog\/direct-booking-come-aumentare-prenotazioni-dirette\/#Il_nocciolo_della_questione_come_aumentare_le_prenotazioni_dirette\" >Il nocciolo della questione, come aumentare le prenotazioni dirette<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.avantio.com\/it\/blog\/direct-booking-come-aumentare-prenotazioni-dirette\/#Quali_canali_scegliere_per_le_prenotazioni_dirette\" >Quali canali scegliere per le prenotazioni dirette?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.avantio.com\/it\/blog\/direct-booking-come-aumentare-prenotazioni-dirette\/#E_ora_Da_dove_inizio_ad_aumentare_prenotazioni_dirette\" >E ora? Da dove inizio ad aumentare prenotazioni dirette<\/a><\/li><\/ul><\/nav><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffeac1&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Iniziamo_dalle_basi_Che_cosa_e_il_direct_booking_o_prenotazioni_dirette\"><\/span>Iniziamo dalle basi.<br \/>\nChe cosa \u00e8 il <em>direct booking<\/em> o prenotazioni dirette?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]Parliamo di direct booking quando <strong>tutte le prenotazioni vengono dai nostri alloggi attraverso un canale diretto senza intermediari n\u00e9 commissioni<\/strong>. Si tratta di evitare terze parti, in questo caso OTA o portali di case vacanza, al momento di fatturare la prenotazione di una propriet\u00e0.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Che_benefici_ha_generare_direct_booking\"><\/span>Che benefici ha <em>generare direct booking<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]Qual \u00e8 il principale vantaggio? Facile, <strong>risparmiare una percentuale significativa del fatturato annuale nella nostra attivit\u00e0 turistica<\/strong>. Prenotazioni di un paio di notti o una settimana non fanno male, ma sappiamo quanto fa male quando ti siedi alla fine dell&#8217;anno e fai un calcolo annuale. La nostra faccia \u00e8 una poesia quando vediamo che i numeri totali ammontano a quantit\u00e0 esorbitanti. Sappiamo che \u00e8 per questo che sei qui e cercheremo delle soluzioni.[\/vc_column_text][image_with_animation image_url=&#8221;27075&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Il_nocciolo_della_questione_come_aumentare_le_prenotazioni_dirette\"><\/span>Il nocciolo della questione, <em>come aumentare le prenotazioni dirette<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;30&#8243; constrain_group_1=&#8221;yes&#8221; bottom_margin=&#8221;30&#8243; column_element_spacing=&#8221;default&#8221; background_color=&#8221;#eaeaea&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1697726027977{padding-top: 40px !important;padding-right: 40px !important;padding-left: 40px !important;}&#8221;]\n<h4>Il mio primo consiglio: fatti consigliare da un esperto.<\/h4>\n<p>Che si tratti di un&#8217;agenzia di marketing digitale, di un dipendente a tempo pieno o di un libero professionista, ci sono molte variabili che non puoi controllare. Risparmia tempo e studia le azioni che fai. Le piccole sfumature hanno molto valore e possono fare la differenza per far si che arrivino o meno le tanto desiderate prenotazioni dirette.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1697726151425{padding-right: 40px !important;padding-left: 40px !important;}&#8221;]\n<h4>Il secondo; fidati dell&#8217;esperienza.<\/h4>\n<p>Quando otteniamo risultati, i property manager ci ringraziano e finiscono per vedere il valore della costanza e della conoscenza, ma ci deve essere sempre una base di fiducia durante il percorso prima che i risultati arrivino e il grafico delle prenotazioni dirette cresca verso l&#8217;alto. Avere un buon controllo dei numeri pu\u00f2 aiutarti a constatare che l&#8217;investimento sta andando bene.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text css=&#8221;.vc_custom_1697726226127{padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;}&#8221;]\n<h4>Il terzo; investi negli strumenti giusti.<\/h4>\n<p>Tutte le opzioni saranno tecnologiche, e probabilmente alcune ti sembreranno inutili o sconosciute, ma ognuna ha il suo valore, devi solo trovare un equilibrio tra le diverse strategie. \u00c8 pura statistica, pi\u00f9 utenti pi\u00f9 probabilit\u00e0 di conversione.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Quali_canali_scegliere_per_le_prenotazioni_dirette\"><\/span>Quali <em>canali<\/em> scegliere per le prenotazioni dirette?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]Se ancora dopo il consiglio vuoi farlo da solo o se invece hai deciso di avere un professionista per migliorare la percentuale di prenotazioni dirette senza commissioni, esamineremo alcuni dei canali che utilizziamo. Il nostro consiglio: pi\u00f9 canali ci sono, pi\u00f9 possibilit\u00e0 abbiamo, statistiche pure.<\/p>\n<p>Possiamo generare un book direct; un proprio sito web, telefonate o anche direttamente allo sportello della nostra agenzia.<\/p>\n<p>In questo caso la nostra missione sar\u00e0 quella di generare traffico di qualit\u00e0 al tuo sito web attraverso i <strong>nostri canali di marketing preferiti che aiutano le prenotazioni dirette<\/strong>, quelli di cui conosciamo il potenziale e l&#8217;efficacia.[\/vc_column_text][image_with_animation image_url=&#8221;27242&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffe9c4&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h4><em>SEO<\/em>, il cavallo buono si vede a lunga corsa<\/h4>\n<p>Benvenuti nella meravigliosa, ma lenta, chiave della visibilit\u00e0 online dove il lavoro ben fatto e i contenuti di qualit\u00e0 vengono premiati. I loro risultati quando funzionano sono i migliori. Non esiste un altro tasso di conversione uguale, \u00e8 il pi\u00f9 efficace di tutti poich\u00e9 \u00e8 stata eseguita una ricerca diretta. Se appariamo e il nostro sito web \u00e8 ben preparato per offrire alloggi di buona qualit\u00e0 e con un prezzo competitivo, \u00e8 probabile che genereremo regolarmente prenotazioni dirette.<\/p>\n<p>La prima cosa \u00e8 trovare le nostre parole chiave ideali, sempre basate sul volume di ricerca e sulla competitivit\u00e0 delle stesse. Troveremo attraverso una keyword research, le principali e le secondarie (esempio: appartamenti a Venezia\/ Vacanze in famiglia a Venezia)[\/nectar_highlighted_text][image_with_animation image_url=&#8221;27665&#8243; image_size=&#8221;large&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffe9c4&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]<b>Homepage<span style=\"font-weight: 400;\">: Useremo ripetutamente una parola chiave la pi\u00f9 generica possibile che menzioni sempre il luogo in cui si trovano i nostri alloggi. <strong>Esempio<\/strong>: I migliori alloggi a Venezia.<\/span><\/b>[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffe9c4&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]<b>Categorie<\/b><span style=\"font-weight: 400;\">: Le categorie, come le altre pagine, devono avere la propria parola chiave per lavorare, in quel caso qualcosa di pi\u00f9 concreto, perch\u00e9 \u00e8 una categoria. <strong>Esempio<\/strong>: Alloggi di lusso con piscina privata in Toscana.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffe9c4&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]<strong>Alloggi<\/strong>: Useremo parole chiave a coda lunga (longtail) per posizionare cose pi\u00f9 specifiche e aggiungeremo il nome dell&#8217;alloggio per posizionarci anche con lo stesso nome, se conosciuto. Ci permette di posizionare elementi molto pi\u00f9 concreti. <strong>Esempio<\/strong>: Casa dei Cigni di fronte al mare di Cala Rossa.[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffe9c4&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]<b>Landings<\/b><span style=\"font-weight: 400;\">: \u00c8 il luogo ideale per approfondire tutto ci\u00f2 che vogliamo, sia nel contenuto che nel design. \u00c8 ideale per parole altamente specializzate in cui \u00e8 necessario apportare grande valore ai nostri contenuti per soddisfare il cliente e posizionarsi sugli altri. Inoltre, consente nuovi progetti per generare un buon imbuto di vendita con un Call to action (pulsante) che porta alla sistemazione ideale e a una nuova prenotazione diretta.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffe9c4&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]<b>Post<\/b><span style=\"font-weight: 400;\">: Parliamo in modo molto pi\u00f9 personale e vicino, e raccomandiamo posti come esperti della zona che siamo. Possiamo usare diverse parole chiave. La qualit\u00e0 delle informazioni che forniamo ci far\u00e0 risaltare o no. <strong>Esempio<\/strong>: vacanze in famiglia a Firenze, attivit\u00e0 in famiglia a Firenze o cosa fare in famiglia a Firenze.<\/span>[\/nectar_highlighted_text][image_with_animation image_url=&#8221;28522&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; img_link_target=&#8221;_blank&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; img_link=&#8221;https:\/\/www.avantio.com\/it\/blog\/homes-villas-marriott-travelstaytion&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h4><em>Google Ads<\/em> e il CPC, la via degli impazienti<\/h4>\n[\/nectar_highlighted_text][vc_column_text]Le campagne CPC (costo per clic) possono <strong>generare prenotazioni dirette molto pi\u00f9 velocemente<\/strong> degli altri media. Sono un canale per i pi\u00f9 impazienti che permette di mettere in moto la ruota fin dal primo giorno. Con loro, bisogna avere pazienza, investire una <strong>quota mensile<\/strong> e <strong>fare matematica per vedere quanto compensa l&#8217;investimento fatto<\/strong>. Secondo me, sono il complemento perfetto a qualsiasi strategia per iniziare forte la strategia di marketing. Al giorno d&#8217;oggi sono <strong>quasi imprescindibili<\/strong>, poich\u00e9 qualsiasi concorrente far\u00e0 offerte per le nostre migliori parole chiave.[\/vc_column_text][image_with_animation image_url=&#8221;27511&#8243; image_size=&#8221;medium_large&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; constrain_group_1=&#8221;yes&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243;][vc_column_text]Le campagne sono separate per mercati e viene identificata la redditivit\u00e0. Nel caso di case vacanza consigliamo di separare le campagne sia per lingua che per tipo di alloggio, poich\u00e9 per esperienza sappiamo che ce ne sono alcuni come &#8220;casa&#8221; che possono generare problemi mescolandosi con altre intenzioni di ricerca. Di solito filtriamo e contrassegniamo parole negative come &#8220;comprare&#8221; o &#8220;vendere&#8221; per restringere l&#8217;intenzione di ricerca alle prenotazioni per soggiorni brevi.<\/p>\n<p>La buona notizia \u00e8 che anche se non hai molta esperienza, c&#8217;\u00e8 una versione abbastanza semplice per gli utenti meno esperti. Ti consigliamo anche campagne come quelle di performance max, che si ottimizzano da sole per i migliori risultati.<\/p>\n<p>La separazione delle campagne ci consentir\u00e0 di attivare e disattivare rapidamente le campagne pi\u00f9 redditizie e meno redditizie, nonch\u00e9 di aumentare e diminuire le offerte in modo indipendente in base alle date di alta o bassa stagione per paese.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;27263&#8243; image_size=&#8221;medium_large&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; constrain_group_1=&#8221;yes&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;27269&#8243; image_size=&#8221;medium_large&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; constrain_group_1=&#8221;yes&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h4><em>Social media e social Ads<\/em>, la montagna va da Maometto<\/h4>\n[\/nectar_highlighted_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Le regine dell&#8217;attenzione, non scopriamo nulla di nuovo se diciamo che qui ci sono milioni di utenti in piena ricerca passiva quotidianamente.<\/p>\n<p>La grande differenza in questo canale \u00e8 che l&#8217;utente non fa una ricerca diretta per affittare un alloggio, siamo noi che proponiamo il piano attraverso un&#8217;immagine accattivante e un testo suggestivo in grado di motivare l&#8217;utente a effettuare una prenotazione diretta sul nostro sito al miglior prezzo.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;27206&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Il settore turistico ha la fortuna di avere il target perfetto nelle reti. Il viaggio, probabilmente, \u00e8 uno degli argomenti pi\u00f9 ricorrenti per instagramers o utenti di facebook, dove oltre a promuovere l&#8217;attrazione attraverso alloggi incredibili \u00e8 quasi obbligatorio per qualsiasi azienda di vacanza di successo per generare prenotazioni dirette.<\/p>\n<p>Particolarmente interessanti per generare comunit\u00e0 e fidelizzare i clienti. Mantenerli aggiornati e di qualit\u00e0 costante pu\u00f2 aiutarti con le prenotazioni dirette.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;27218&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]Le campagne Social Ads sono un target quasi perfetto. Mentre \u00e8 vero che il clic sull&#8217;annuncio \u00e8 quasi il pi\u00f9 economico di tutti i mezzi di marketing a pagamento, il tasso di conversione \u00e8 inferiore. Per logica, molti pi\u00f9 clic di qualit\u00e0 inferiore, ma pi\u00f9 economici.<\/p>\n<p>Mettiamo che spendiamo 100\u20ac al mese in entrambi i casi, Google Ads e Social Ads.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">In Google Ads spenderemo 1\u20ac per click, 100 visite, 10 acquisti.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">In Social Ads spenderemo 0.10\u20ac per click, 1000 visite, 10 acquisti.<\/li>\n<\/ul>\n<p>Parliamo di risultati e investimenti simili, stesso tasso di conversione vicino all&#8217;1%, ma in diversi volumi di visitatori.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h4>Mailing, la resistenza del <em>marketing tradizionale<\/em><\/h4>\n[\/nectar_highlighted_text][vc_column_text]Una risorsa che non muore mai. Se abbiamo novit\u00e0 o offerte importanti da annunciare, questo \u00e8 un buon mezzo per farlo. L&#8217;uso \u00e8 relativamente facile, creando un modello che possiamo persino riutilizzare in futuro.<\/p>\n<p>In essa, dobbiamo raccontare in modo diretto e piacevole le novit\u00e0 che vogliamo comunicare e posizionare un pulsante molto vicino in ogni blocco in modo che possano andare direttamente alla pagina di prenotazione o della promozione.<\/p>\n<p>La parte peggiore \u00e8 che devono essere e-mail a cui si sono precedentemente iscritti e hanno accettato i termini di utilizzo delle nostre promozioni e questo non \u00e8 sempre facile. Per questo, dobbiamo avere una certa esperienza o valore del marchio, creando un reale interesse per l&#8217;utente e aggiornando costantemente le informazioni utili del settore o dell&#8217;azienda.[\/vc_column_text][image_with_animation image_url=&#8221;27277&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]La parte migliore, fidelizziamo i nostri clienti, offriamo loro vantaggi per rimanere vicino a noi, e generiamo un database sempre pi\u00f9 grande di clienti a cui riferire direttamente.<\/p>\n<p>Il tasso di conversione \u00e8 molto basso nella maggior parte dei casi. C&#8217;\u00e8 chi preferisce scrivere un testo manuale, dicono che ha un tasso di apertura migliore (non apriremo oggi qui il dibattito). Raccomandiamo applicazioni come mailchimp dove automatizzare tutti questi processi, progettare modelli super completi e generare database a prezzi abbastanza economici.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h4>Altri dettagli che possono <em>fare la differenza<\/em><\/h4>\n[\/nectar_highlighted_text][vc_column_text]<strong>Filtri di categoria<\/strong>. Aiuta gli utenti che arrivano prima al loro alloggio ideale con filtri intelligenti.[\/vc_column_text][vc_column_text]<strong>Variet\u00e0 sui gateway di pagamento<\/strong>. Pi\u00f9 facile e varia \u00e8 la nostra proposta di opzioni di pagamento, pi\u00f9 semplice per il cliente \u00e8 portare a termine un acquisto.[\/vc_column_text][vc_column_text]<strong>Credibilit\u00e0 visiva<\/strong>, essenziale che gli utenti si fidino del nostro sito, abbiano una buona esperienza utente e si muovano velocemente. Bisogna generare una convinzione di professionalit\u00e0 totale.[\/vc_column_text][vc_column_text]<strong>Schede di hosting chiare<\/strong>. Aiuta l&#8217;utente a chiarire tutto in un colpo d&#8217;occhio. Buone foto e tutti i dettagli dell&#8217;alloggio sono la chiave per la conversione.[\/vc_column_text][vc_column_text]<strong>Check out semplice<\/strong>. Pi\u00f9 domande, pi\u00f9 margine di errore. E, naturalmente, non obbligarti a registrarti.[\/vc_column_text][vc_column_text]<strong>Call to Action ripetuti nel blog nelle landing<\/strong> ai tuoi alloggi preferiti. Scegli i pi\u00f9 visivi o quelli pi\u00f9 redditizi per potenziarli e visualizzarli con pulsanti o immagini accattivanti a portata di click.[\/vc_column_text][vc_column_text]<strong>Blog aggiornato<\/strong> con contenuti di valore della zona. Trasforma il tuo sito web anche in un portale informativo di riferimento turistico. Carica post ed esprimi le tue conoscenze come locale, sempre con una keyword, non dimenticare.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;gradient&#8221; highlight_color=&#8221;#ffc243&#8243; secondary_color=&#8221;#ffecd3&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"E_ora_Da_dove_inizio_ad_aumentare_prenotazioni_dirette\"><\/span>E ora? Da dove inizio ad <em>aumentare <\/em><em>prenotazioni dirette<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]Come hai potuto verificare ci sono molti canali, abbiamo solo menzionato i nostri preferiti. Per non fare una montagna di qualcosa di semplice, dobbiamo raccontare il nostro piano futuro a un&#8217;agenzia o professionista esperti del settore in modo che possa consigliarci e aiutarci a scegliere i migliori mezzi per il nostro scopo.<\/p>\n<p>Una volta chiarito, vi consigliamo di chiedere diversi preventivi e vedere cosa include esattamente il servizio offerto.\u00a0 I prezzi dei piani sono molto variabili a seconda di ci\u00f2 che includono e il tipo di azienda. Possiamo riassumere qualcosa di standard con qualit\u00e0 tra i 500\u20ac e i 1500\u20ac al mese, a seconda di quanti canali e lingue verranno utilizzati.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Per concludere con questo articolo, sperando che vi sia stato utile, vi anticipo che \u00e8 molto difficile trovare un&#8217;agenzia di marketing che sia specializzata in case vacanza, bisogna capire bene il settore per poterlo far funzionare.<\/p>\n<p>In Avantio, da oltre 3 anni abbiamo un dipartimento specializzato che nasce con lo scopo di generare prenotazioni dirette per i nostri clienti, con numerosi casi di successo che arrivano fino al 65% di prenotazioni dirette senza commissioni attraverso i propri siti web. Quindi \u00e8 possibile, e conosciamo il cammino. Se vuoi saperne di pi\u00f9 sui nostri piani o sul nostro team, saremo lieti di aiutarti a iniziare questo percorso.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;27283&#8243; image_size=&#8221;full&#8221; 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