{"id":3944,"date":"2025-10-13T00:00:00","date_gmt":"2025-10-12T22:00:00","guid":{"rendered":"https:\/\/www.avantio.com\/augmenter-rentabilite\/"},"modified":"2025-12-20T12:35:55","modified_gmt":"2025-12-20T11:35:55","slug":"augmenter-taux-occupation-location-saisonniere","status":"publish","type":"post","link":"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/","title":{"rendered":"Comment maximiser le taux d&rsquo;occupation d&rsquo;une location saisonni\u00e8re ?"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_margin=\u00a0\u00bb7%\u00a0\u00bb right_margin_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; 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background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"Points_cles_a_retenir\"><\/span>Points cl\u00e9s \u00e0 retenir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbtop\u00a0\u00bb column_margin=\u00a0\u00bb10px\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb top_padding=\u00a0\u00bb0&Prime; 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background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bb10px\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][nectar_icon icon_family=\u00a0\u00bbiconsmind\u00a0\u00bb icon_style=\u00a0\u00bbdefault\u00a0\u00bb icon_color_type=\u00a0\u00bbcolor_scheme\u00a0\u00bb icon_color=\u00a0\u00bbExtra-Color-3&Prime; icon_padding=\u00a0\u00bb5px\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb icon_iconsmind=\u00a0\u00bbiconsmind-Check\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]<b>R\u00e9f\u00e9rences en termes de taux d&rsquo;occupation moyen :<\/b><span style=\"font-weight: 400;\"> Aux \u00c9tats-Unis, le taux d\u2019occupation moyen sur Airbnb se situe autour de 55 %, tandis que les grandes villes europ\u00e9ennes atteignent 60 % ou plus. L\u2019objectif reste de d\u00e9passer la moyenne de votre march\u00e9 local.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbpadding-3-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbrgba(237,239,239,0.3)\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bb10px\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][nectar_icon icon_family=\u00a0\u00bbiconsmind\u00a0\u00bb icon_style=\u00a0\u00bbdefault\u00a0\u00bb icon_color_type=\u00a0\u00bbcolor_scheme\u00a0\u00bb icon_color=\u00a0\u00bbExtra-Color-3&Prime; icon_padding=\u00a0\u00bb5px\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb icon_iconsmind=\u00a0\u00bbiconsmind-Check\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]<strong>Technologie et attention port\u00e9e aux voyageurs :<\/strong> l\u2019utilisation de logiciels de gestion locative combin\u00e9e \u00e0 une exp\u00e9rience client de qualit\u00e9 favorise les s\u00e9jours r\u00e9p\u00e9t\u00e9s et des avis plus \u00e9lev\u00e9s.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbtop\u00a0\u00bb column_margin=\u00a0\u00bb10px\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb top_padding=\u00a0\u00bb0&Prime; 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background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bb10px\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][nectar_icon icon_family=\u00a0\u00bbiconsmind\u00a0\u00bb icon_style=\u00a0\u00bbdefault\u00a0\u00bb icon_color_type=\u00a0\u00bbcolor_scheme\u00a0\u00bb icon_color=\u00a0\u00bbExtra-Color-3&Prime; icon_padding=\u00a0\u00bb5px\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb icon_iconsmind=\u00a0\u00bbiconsmind-Check\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]<span style=\"font-weight: 400;\"><strong>Strat\u00e9gies intelligentes de gestion du taux d\u2019occupation en location saisonni\u00e8re :<\/strong> La tarification dynamique, la diffusion multicanale et les sites de r\u00e9servation directe favorisent un taux d\u2019occupation plus stable et r\u00e9gulier.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbpadding-3-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbrgba(237,239,239,0.3)\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bb10px\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][nectar_icon icon_family=\u00a0\u00bbiconsmind\u00a0\u00bb icon_style=\u00a0\u00bbdefault\u00a0\u00bb icon_color_type=\u00a0\u00bbcolor_scheme\u00a0\u00bb icon_color=\u00a0\u00bbExtra-Color-3&Prime; icon_padding=\u00a0\u00bb5px\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb icon_iconsmind=\u00a0\u00bbiconsmind-Check\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]<span style=\"font-weight: 400;\"><strong>\u00c9quilibre entre taux d\u2019occupation et rentabilit\u00e9 :<\/strong> Viser un taux d\u2019occupation de 100 % peut s\u2019av\u00e9rer contre-productif si les tarifs sont trop bas. L\u2019enjeu consiste \u00e0 trouver le bon \u00e9quilibre entre le taux d\u2019occupation et l\u2019ADR (Tarif Journalier Moyen) afin d\u2019assurer une croissance durable des revenus.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb bottom_margin=\u00a0\u00bb30px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]Pour les gestionnaires immobiliers, l&rsquo;un des indicateurs de performance les plus importants est le <strong>taux d&rsquo;occupation de leurs locations saisonni\u00e8res<\/strong>.<\/p>\n<p>Si vous g\u00e9rez des locations aux \u00c9tats-Unis ou en Europe, les taux d&rsquo;occupation indiquent la <strong>performance de vos propri\u00e9t\u00e9s<\/strong> par rapport au march\u00e9.<\/p>\n<p>Mais qu\u2019est-ce qu\u2019un <strong>bon taux<\/strong> ? Et comment l\u2019utilisation de logiciels et de strat\u00e9gies bas\u00e9es sur les donn\u00e9es peut-elle vous aider \u00e0 l\u2019am\u00e9liorer ?[\/vc_column_text][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Points_cles_a_retenir\" >Points cl\u00e9s \u00e0 retenir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Quel_est_un_bon_taux_doccupation_pour_une_location_saisonniere\" >Quel est un bon taux d&rsquo;occupation pour une location saisonni\u00e8re ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Quel_est_un_bon_taux_doccupation_sur_Airbnb_selon_les_marches_et_les_saisons\" >Quel est un bon taux d\u2019occupation sur Airbnb selon les march\u00e9s et les saisons ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Comment_calcule-t-on_le_taux_doccupation\" >Comment calcule-t-on le taux d&rsquo;occupation ?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Comment_calculer_le_taux_doccupation_de_votre_location_saisonniere\" >Comment calculer le taux d&rsquo;occupation de votre location saisonni\u00e8re ?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Comment_augmenter_mon_taux_doccupation\" >Comment augmenter mon taux d&rsquo;occupation ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Etape_1_Utilisez_des_outils_de_tarification_dynamique\" >\u00c9tape 1 : Utilisez des outils de tarification dynamique<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Avantages\" >Avantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Inconvenients\" >Inconv\u00e9nients<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Etape_2_Diversifiez_les_canaux_et_les_plateformes\" >\u00c9tape 2 : Diversifiez les canaux et les plateformes<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Avantages-2\" >Avantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Inconvenients-2\" >Inconv\u00e9nients<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Etape_3_Augmentez_vos_reservations_directes\" >\u00c9tape 3 : Augmentez vos r\u00e9servations directes<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Avantages-3\" >Avantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Inconvenients-3\" >Inconv\u00e9nients<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Etape_4_Investissez_dans_le_marketing_digital\" >\u00c9tape 4 : Investissez dans le marketing digital<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Avantages-4\" >Avantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Inconvenients-4\" >Inconv\u00e9nients<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Etape_5_Profitez_des_avantages_des_logiciels_de_gestion_immobiliere\" >\u00c9tape 5 : Profitez des avantages des logiciels de gestion immobili\u00e8re<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Avantages-5\" >Avantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Inconvenients-5\" >Inconv\u00e9nients<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Etape_6_Ameliorez_lexperience_client\" >\u00c9tape 6 : Am\u00e9liorez l&rsquo;exp\u00e9rience client<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Avantages-6\" >Avantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Inconvenients-6\" >Inconv\u00e9nients<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Optimisez_le_taux_doccupation_et_la_rentabilite_de_vos_locations\" >Optimisez le taux d&rsquo;occupation et la rentabilit\u00e9 de vos locations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#i\" >***<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Vous_souhaitez_savoir_comment_Avantio_peut_vous_aider_a_augmenter_votre_taux_doccupation\" >Vous souhaitez savoir comment Avantio peut vous aider \u00e0 augmenter votre taux d&rsquo;occupation ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Cest_quoi_un_bon_taux_doccupation_Airbnb\" >C&rsquo;est quoi un bon taux d&rsquo;occupation Airbnb ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Comment_le_taux_doccupation_est-il_calcule\" >Comment le taux d\u2019occupation est-il calcul\u00e9 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Airbnb_affiche-t-il_le_taux_doccupation\" >Airbnb affiche-t-il le taux d\u2019occupation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Un_taux_doccupation_eleve_est-il_toujours_preferable\" >Un taux d\u2019occupation \u00e9lev\u00e9 est-il toujours pr\u00e9f\u00e9rable ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.avantio.com\/fr\/blog\/augmenter-taux-occupation-location-saisonniere\/#Conseils_rapides_pour_ameliorer_le_taux_doccupation\" >Conseils rapides pour am\u00e9liorer le taux d\u2019occupation<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb bottom_margin=\u00a0\u00bb30px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"Quel_est_un_bon_taux_doccupation_pour_une_location_saisonniere\"><\/span>Quel est un bon taux d&rsquo;occupation pour une location saisonni\u00e8re ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le taux d\u2019occupation correspond \u00e0 la proportion des nuits disponibles qui sont effectivement r\u00e9serv\u00e9es.<\/p>\n<p>De nombreuses plateformes de location, dont <strong>Airbnb<\/strong>, ne publient pas les <strong>taux d&rsquo;occupation moyens des locations saisonni\u00e8res<\/strong> \u00e0 l&rsquo;\u00e9chelle du march\u00e9.<\/p>\n<p>En revanche, Airbnb suit \u00e0 l\u2019\u00e9chelle mondiale des indicateurs tels que le nombre de <strong>nuits et d\u2019exp\u00e9riences r\u00e9serv\u00e9es<\/strong>, <strong>l\u2019ADR<\/strong> (Tarif Journalier Moyen) et le <strong>GBV<\/strong> (Volume Brut de R\u00e9servations).[\/vc_column_text][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<table>\n<tbody>\n<tr>\n<td><b>R\u00e9gion<\/b><\/td>\n<td><b>Taux d&rsquo;occupation moyen<\/b><\/td>\n<td><b>Remarques<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u00c9tats-Unis<\/span><\/td>\n<td><b>55%<\/b><\/td>\n<td>Moyenne nationale <a href=\"https:\/\/news.airbnb.com\/wp-content\/uploads\/sites\/4\/2024\/07\/Airbnb_EconomicReport_SanDiego_0715_3.pdf\">estim\u00e9e pour Airbnb<\/a> en 2024<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Europe (centres urbains, par exemple Paris, Barcelone)<\/span><\/td>\n<td><b>60%+<\/b><\/td>\n<td>Plus \u00e9lev\u00e9 dans les villes o\u00f9 le tourisme est pr\u00e9sent toute l&rsquo;ann\u00e9e<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Indicateur de r\u00e9f\u00e9rence g\u00e9n\u00e9ral<\/span><\/td>\n<td><b>60%+<\/b><\/td>\n<td>Consid\u00e9r\u00e9 comme \u00ab bon \u00bb ; des tarifs plus bas peuvent tout de m\u00eame \u00eatre rentables si le <a href=\"https:\/\/www.avantio.com\/fr\/blog\/calculer-prix-location-saisonniere\/\">prix moyen<\/a> par chambre est \u00e9lev\u00e9 (march\u00e9s de luxe ou saisonniers).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb bottom_margin=\u00a0\u00bb30px\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][divider line_type=\u00a0\u00bbFull Width Line\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"Quel_est_un_bon_taux_doccupation_sur_Airbnb_selon_les_marches_et_les_saisons\"><\/span>Quel est un bon taux d\u2019occupation sur Airbnb selon les march\u00e9s et les saisons ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un \u00ab bon \u00bb taux d\u2019occupation sur <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1559720\/000155972025000010\/abnb-20241231.htm\">Airbnb<\/a> n\u2019est pas une donn\u00e9e universelle. Il d\u00e9pend fortement de <strong>l\u2019emplacement<\/strong>, du <strong>type de logement<\/strong> et de la <strong>saisonnalit\u00e9<\/strong>.<\/p>\n<p>Dans les grands march\u00e9s urbains comme New York, Londres ou Paris, le taux d\u2019occupation peut d\u00e9passer <strong>70 %<\/strong> durant les p\u00e9riodes de forte demande.<\/p>\n<p>Les destinations c\u00f4ti\u00e8res ou tr\u00e8s saisonni\u00e8res, telles que la <a href=\"https:\/\/www.avantio.com\/blog\/florida-vacation-rental-laws\/\">Floride<\/a>, l\u2019Algarve ou les \u00eeles grecques, enregistrent g\u00e9n\u00e9ralement des <strong>pics estivaux sup\u00e9rieurs \u00e0 80 %<\/strong>, mais aussi des <strong>creux hivernaux pouvant descendre sous les 30 %<\/strong>.<\/p>\n<p>\u00c0 l\u2019\u00e9chelle nationale, la moyenne aux <strong><a href=\"https:\/\/news.airbnb.com\/wp-content\/uploads\/sites\/4\/2025\/06\/overtourism-report_20240611.pdf\">\u00c9tats-Unis<\/a> se situe autour de 55 %<\/strong>, tandis que les <strong>grandes villes europ\u00e9ennes affichent en g\u00e9n\u00e9ral des taux compris entre 55 % et 65 %<\/strong>, avec de meilleures performances dans les destinations touristiques attractives toute l\u2019ann\u00e9e.[\/vc_column_text][image_with_animation image_url=\u00a0\u00bb56240&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbNone\u00a0\u00bb animation_movement_type=\u00a0\u00bbtransform_y\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h3><span class=\"ez-toc-section\" id=\"Comment_calcule-t-on_le_taux_doccupation\"><\/span>Comment calcule-t-on le taux d&rsquo;occupation ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Comptez le nombre de nuits r\u00e9serv\u00e9es par les clients au cours d&rsquo;une p\u00e9riode donn\u00e9e.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Divisez ce chiffre par le nombre de nuits pendant lesquelles le logement \u00e9tait disponible (\u00e0 l&rsquo;exclusion des nuits bloqu\u00e9es pour entretien ou pour usage personnel du propri\u00e9taire).<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Multipliez par 100 pour obtenir un pourcentage.<\/li>\n<\/ol>\n<p>Par exemple, si votre location saisonni\u00e8re \u00e9tait disponible <strong>300 nuits<\/strong> par an et r\u00e9serv\u00e9 pour <strong>180 nuits<\/strong>, le taux d&rsquo;occupation est de <strong>60 %<\/strong>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bbrgba(250,201,190,0.5)\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; right_margin=\u00a0\u00bb7%\u00a0\u00bb right_margin_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bb15px\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-5-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb font_color=\u00a0\u00bb#000000&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Comment_calculer_le_taux_doccupation_de_votre_location_saisonniere\"><\/span><span style=\"font-weight: 400;\">Comment calculer le taux d&rsquo;occupation de votre location saisonni\u00e8re ?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><b>Nuits r\u00e9serv\u00e9es \u00f7 nuits disponibles \u00d7 100. <\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; 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background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][divider line_type=\u00a0\u00bbFull Width Line\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"Comment_augmenter_mon_taux_doccupation\"><\/span>Comment augmenter mon taux d&rsquo;occupation ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Am\u00e9liorer les<strong> strat\u00e9gies de gestion du taux d\u2019occupation en location saisonni\u00e8re<\/strong> ne consiste pas simplement \u00e0 remplir le calendrier, mais \u00e0 optimiser \u00e0 la fois les r\u00e9servations et la rentabilit\u00e9.<\/p>\n<p>Les gestionnaires de biens peuvent <strong>augmenter leur taux d\u2019occupation<\/strong> en ajustant la <strong>tarification<\/strong>, le <strong>marketing<\/strong>, les <strong>outils technologiques<\/strong> et la <strong>qualit\u00e9<\/strong> de <strong>l\u2019exp\u00e9rience<\/strong> propos\u00e9e aux voyageurs.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; 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background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb56247&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbNone\u00a0\u00bb animation_movement_type=\u00a0\u00bbtransform_y\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h3><span class=\"ez-toc-section\" id=\"Etape_1_Utilisez_des_outils_de_tarification_dynamique\"><\/span>\u00c9tape 1 : Utilisez des outils de tarification dynamique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les taux d&rsquo;occupation augmentent lorsque les prix s&rsquo;adaptent aux conditions r\u00e9elles du march\u00e9. L&rsquo;utilisation d&rsquo;un tarif journalier fixe risque soit de vous faire perdre de l&rsquo;argent, soit de dissuader les clients de r\u00e9server..<\/p>\n<ol>\n<li>Suivez les tendances de la demande et les tarifs pratiqu\u00e9s par vos concurrents.<\/li>\n<li>Utilisez l&rsquo;automatisation pour ajuster les prix quotidiennement.<\/li>\n<li>Baissez strat\u00e9giquement les tarifs pendant les p\u00e9riodes creuses afin d&rsquo;attirer les clients.<\/li>\n<li>Augmentez les tarifs lors d&rsquo;\u00e9v\u00e9nements ou de vacances tr\u00e8s demand\u00e9s afin de maximiser vos revenus.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bbrgba(237,239,239,0.5)\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; 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background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb font_color=\u00a0\u00bb#000000&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Avantages\"><\/span><span style=\"font-weight: 400;\">Avantages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Augmente les chances de r\u00e9servation en p\u00e9riode de faible demande.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Maximise les revenus en haute saison.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Permet un gain de temps gr\u00e2ce \u00e0 l\u2019automatisation.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Inconvenients\"><\/span><span style=\"font-weight: 400;\">Inconv\u00e9nients<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Peut cr\u00e9er de l\u2019incompr\u00e9hension chez les propri\u00e9taires sans reporting transparent.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">N\u00e9cessite des donn\u00e9es fiables afin d\u2019\u00e9viter une sous-tarification.<\/li>\n<\/ul>\n<p>Gr\u00e2ce aux <a href=\"https:\/\/www.avantio.com\/fr\/blog\/tarification-dynamique-logiciel\/\">logiciels de tarification dynamique<\/a>, il est possible de trouver un \u00e9quilibre optimal entre taux d\u2019occupation et revenus.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][divider line_type=\u00a0\u00bbFull Width Line\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h3><span class=\"ez-toc-section\" id=\"Etape_2_Diversifiez_les_canaux_et_les_plateformes\"><\/span>\u00c9tape 2 : Diversifiez les canaux et les plateformes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En vous contentant d&rsquo;une seule plateforme de r\u00e9servation, vous limitez la port\u00e9e de vos propri\u00e9t\u00e9s. Airbnb, Booking.com et Vrbo attirent toutes des profils de clients diff\u00e9rents.<\/p>\n<ol>\n<li>Publiez vos annonces sur plusieurs plateformes.<\/li>\n<li>Utilisez un <a href=\"https:\/\/www.avantio.com\/fr\/channel-manager\/\">channel manager<\/a> pour synchroniser vos calendriers et vos tarifs.<\/li>\n<li>\u00c9valuez quelles plateformes fonctionnent le mieux sur votre march\u00e9.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bbrgba(237,239,239,0.5)\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; right_margin=\u00a0\u00bb7%\u00a0\u00bb right_margin_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bb15px\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-5-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb font_color=\u00a0\u00bb#000000&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Avantages-2\"><\/span><span style=\"font-weight: 400;\">Avantages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Permet de toucher une audience plus large.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Offre une meilleure r\u00e9silience face aux changements de politiques des OTA.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Inconvenients-2\"><\/span><span style=\"font-weight: 400;\">Inconv\u00e9nients<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Peut entra\u00eener des risques de double r\u00e9servation sans outil de gestion adapt\u00e9.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Les frais de commission varient selon les plateformes.<\/li>\n<\/ul>\n<p>Explorer les principales <a href=\"https:\/\/www.avantio.com\/fr\/blog\/comparatif-des-plateformes-de-location-saisonniere\/\">plateformes de location saisonni\u00e8re<\/a> permet d\u2019identifier celles sur lesquelles votre logement peut offrir les meilleures performances.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][divider line_type=\u00a0\u00bbFull Width Line\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h3><span class=\"ez-toc-section\" id=\"Etape_3_Augmentez_vos_reservations_directes\"><\/span>\u00c9tape 3 : Augmentez vos r\u00e9servations directes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les OTA g\u00e9n\u00e8rent du trafic, mais les r\u00e9servations directes offrent une v\u00e9ritable ind\u00e9pendance \u00e0 votre activit\u00e9 de location saisonni\u00e8re. Un <a href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/\">site de r\u00e9servation directe<\/a> vous permet de ma\u00eetriser la relation client et de r\u00e9duire les commissions.<\/p>\n<ol>\n<li>Cr\u00e9ez un site web de r\u00e9servation professionnel.<\/li>\n<li><a href=\"https:\/\/www.avantio.com\/fr\/optimiser-son-site-internet\/\">Optimisez-le<\/a> pour le r\u00e9f\u00e9rencement et l&rsquo;utilisation mobile.<\/li>\n<li>Faites la promotion de votre propri\u00e9t\u00e9 par le biais de newsletters et des r\u00e9seaux sociaux.<\/li>\n<li>Offrez des remises de fid\u00e9lit\u00e9 aux clients r\u00e9guliers.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bbrgba(237,239,239,0.5)\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; right_margin=\u00a0\u00bb7%\u00a0\u00bb right_margin_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bb15px\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-5-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb font_color=\u00a0\u00bb#000000&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Avantages-3\"><\/span><span style=\"font-weight: 400;\">Avantages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">R\u00e9duit la d\u00e9pendance vis-\u00e0-vis des OTA.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Am\u00e9liore les marges b\u00e9n\u00e9ficiaires en r\u00e9duisant les commissions.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Renforce la valeur \u00e0 long terme de la marque.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Inconvenients-3\"><\/span><span style=\"font-weight: 400;\">Inconv\u00e9nients<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">N\u00e9cessite un investissement dans le r\u00e9f\u00e9rencement naturel (SEO) et le <a href=\"https:\/\/www.avantio.com\/fr\/optimiser-son-site-internet\/\">marketing digital<\/a>.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Le trafic initial peut mettre du temps \u00e0 se d\u00e9velopper.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][divider line_type=\u00a0\u00bbFull Width Line\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h3><span class=\"ez-toc-section\" id=\"Etape_4_Investissez_dans_le_marketing_digital\"><\/span>\u00c9tape 4 : Investissez dans le marketing digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Votre propri\u00e9t\u00e9 doit \u00eatre visible pour augmenter son taux d&rsquo;occupation. Sans <a href=\"https:\/\/www.avantio.com\/fr\/blog\/marketing-location-vacances\/\">marketing<\/a>, m\u00eame les locations \u00e0 prix avantageux peuvent passer inaper\u00e7ues.<\/p>\n<ol>\n<li>Utilisez des campagnes cibl\u00e9es sur Google Ads et les r\u00e9seaux sociaux.<\/li>\n<li>Optimisez vos annonces avec des mots-cl\u00e9s locaux.<\/li>\n<li>Mettez en place des promotions saisonni\u00e8res.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bbrgba(237,239,239,0.5)\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; right_margin=\u00a0\u00bb7%\u00a0\u00bb right_margin_phone=\u00a0\u00bb0&Prime; 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background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb font_color=\u00a0\u00bb#000000&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Avantages-4\"><\/span><span style=\"font-weight: 400;\">Avantages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Augmente la notori\u00e9t\u00e9 de la marque.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Attire des clients internationaux.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Compl\u00e8te la tarification dynamique en comblant les p\u00e9riodes de faible demande.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Inconvenients-4\"><\/span><span style=\"font-weight: 400;\">Inconv\u00e9nients<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">N\u00e9cessite une allocation budg\u00e9taire.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">N\u00e9cessite un suivi r\u00e9gulier du retour sur investissement (ROI).<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][divider line_type=\u00a0\u00bbFull Width Line\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h3><span class=\"ez-toc-section\" id=\"Etape_5_Profitez_des_avantages_des_logiciels_de_gestion_immobiliere\"><\/span>\u00c9tape 5 : Profitez des avantages des logiciels de gestion immobili\u00e8re<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Une gestion efficace de votre activit\u00e9 locative aura une influence directe sur votre taux d&rsquo;occupation. Un client qui b\u00e9n\u00e9ficie d&rsquo;une communication rapide et d&rsquo;un <a href=\"https:\/\/www.avantio.com\/fr\/blog\/online-check-in-locations-vacances\/\">check-in fluide<\/a> sera plus enclin \u00e0 revenir et \u00e0 laisser des avis positifs.<\/p>\n<ol>\n<li>Utilisez des <a href=\"https:\/\/www.avantio.com\/fr\/logicel-pms\/\"><strong>outils PMS<\/strong> <\/a>pour g\u00e9rer les r\u00e9servations, les calendriers et les communications.<\/li>\n<li>Automatisez les rapports destin\u00e9s aux propri\u00e9taires ainsi que les tableaux de bord de performance.<\/li>\n<li>Privil\u00e9giez des solutions capables de s\u2019int\u00e9grer aux OTA, aux syst\u00e8mes de tarification et \u00e0 votre site web.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bbrgba(237,239,239,0.5)\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; right_margin=\u00a0\u00bb7%\u00a0\u00bb right_margin_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bb15px\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-5-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb font_color=\u00a0\u00bb#000000&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Avantages-5\"><\/span><span style=\"font-weight: 400;\">Avantages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Permet un gain de temps gr\u00e2ce \u00e0 l\u2019automatisation.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">R\u00e9duit les erreurs humaines.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Facilite le d\u00e9veloppement et la gestion de plusieurs logements.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Inconvenients-5\"><\/span><span style=\"font-weight: 400;\">Inconv\u00e9nients<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">N\u00e9cessite une phase de prise en main et de formation.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Certaines fonctionnalit\u00e9s peuvent \u00eatre sous-utilis\u00e9es en l\u2019absence de formation adapt\u00e9e des \u00e9quipes.<\/li>\n<\/ul>\n<p>Avantio propose l\u2019un des <a href=\"https:\/\/www.avantio.com\/fr\/blog\/meilleur-logiciel-gestion-location-saisonniere\/\">syst\u00e8mes de gestion locative les plus complets pour la location saisonni\u00e8re,<\/a> permettant d\u2019aligner efficacement les op\u00e9rations et de g\u00e9rer les biens en toute simplicit\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][divider line_type=\u00a0\u00bbFull Width Line\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h3><span class=\"ez-toc-section\" id=\"Etape_6_Ameliorez_lexperience_client\"><\/span>\u00c9tape 6 : Am\u00e9liorez l&rsquo;exp\u00e9rience client<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Les logements n\u2019atteignent pas de taux d\u2019occupation \u00e9lev\u00e9s sans une forte satisfaction des voyageurs. Des avis positifs am\u00e9liorent la visibilit\u00e9 sur les OTA et renforcent la confiance dans les r\u00e9servations directes.<\/p>\n<ol>\n<li>Accordez une priorit\u00e9 absolue \u00e0 la propret\u00e9 et \u00e0 l\u2019entretien.<\/li>\n<li>Ajoutez des \u00e9quipements adapt\u00e9s \u00e0 votre client\u00e8le cible, comme une connexion Wi-Fi performante, un espace de travail ou une piscine.<\/li>\n<li>Automatisez les communications li\u00e9es \u00e0 l\u2019arriv\u00e9e, aux rappels et aux demandes d\u2019avis.<\/li>\n<li>Personnalisez les s\u00e9jours gr\u00e2ce \u00e0 des attentions particuli\u00e8res, telles que des packs de bienvenue, des guides locaux ou des <a href=\"https:\/\/www.avantio.com\/fr\/blog\/airbnb-experiences\/\">exp\u00e9riences<\/a> sur mesure.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bbrgba(237,239,239,0.5)\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; 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background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb font_color=\u00a0\u00bb#000000&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Avantages-6\"><\/span><span style=\"font-weight: 400;\">Avantages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Permet de fid\u00e9liser les voyageurs.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Am\u00e9liore le positionnement des annonces sur les OTA.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">R\u00e9duit les co\u00fbts marketing gr\u00e2ce au bouche-\u00e0-oreille.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Inconvenients-6\"><\/span><span style=\"font-weight: 400;\">Inconv\u00e9nients<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Augmente les co\u00fbts op\u00e9rationnels, notamment li\u00e9s au m\u00e9nage et aux \u00e9quipements.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">N\u00e9cessite une <a href=\"https:\/\/www.avantio.com\/fr\/blog\/co-hote-airbnb\/\">formation adapt\u00e9e des \u00e9quipes<\/a>.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][divider line_type=\u00a0\u00bbFull Width Line\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"Optimisez_le_taux_doccupation_et_la_rentabilite_de_vos_locations\"><\/span>Optimisez le taux d&rsquo;occupation et la rentabilit\u00e9 de vos locations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pour am\u00e9liorer le <strong>taux d&rsquo;occupation de vos locations saisonni\u00e8res<\/strong>, il faut trouver le juste \u00e9quilibre entre occupation et rentabilit\u00e9 tout en restant \u00e0 la pointe des tendances du march\u00e9.<\/p>\n<p>Gr\u00e2ce au <strong>logiciel de location saisonni\u00e8re<\/strong> tout-en-un de Avantio, les gestionnaires de biens aux \u00c9tats-Unis, en Europe et \u00e0 l\u2019international peuvent saisir de nouvelles opportunit\u00e9s, augmenter leurs revenus et maintenir des performances sup\u00e9rieures \u00e0 la moyenne du march\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_image=\u00a0\u00bb36985&Prime; bg_position=\u00a0\u00bbleft top\u00a0\u00bb background_image_loading=\u00a0\u00bbdefault\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_padding_desktop=\u00a0\u00bb10%\u00a0\u00bb right_padding_phone=\u00a0\u00bb0&Prime; right_margin=\u00a0\u00bb7%\u00a0\u00bb right_margin_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bb20px\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-3-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbpadding-5-percent\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb right_margin=\u00a0\u00bb7%\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bb10px\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb column_padding_type=\u00a0\u00bbdefault\u00a0\u00bb][nectar_text_inline_images media_type=\u00a0\u00bbimages\u00a0\u00bb images=\u00a0\u00bb49301,49307,49313&Prime; image_size=\u00a0\u00bbmedium_featured\u00a0\u00bb image_effect=\u00a0\u00bbcircle_fade_in\u00a0\u00bb text_color=\u00a0\u00bb#ffffff\u00a0\u00bb image_loading=\u00a0\u00bblazy-load\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h3><span class=\"ez-toc-section\" id=\"i\"><\/span>***<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Vous_souhaitez_savoir_comment_Avantio_peut_vous_aider_a_augmenter_votre_taux_doccupation\"><\/span>Vous souhaitez savoir comment Avantio peut vous aider \u00e0 augmenter votre taux d&rsquo;occupation ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n[\/nectar_text_inline_images][vc_custom_heading text=\u00a0\u00bbPrenez rendez-vous avec l&rsquo;un des membres de notre \u00e9quipe pour savoir comment nous aidons les gestionnaires immobiliers \u00e0 am\u00e9liorer leurs taux d&rsquo;occupation.\u00a0\u00bb font_container=\u00a0\u00bbtag:p|text_align:left|color:%23ffffff\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][nectar_btn size=\u00a0\u00bblarge\u00a0\u00bb open_new_tab=\u00a0\u00bbtrue\u00a0\u00bb button_style=\u00a0\u00bbregular\u00a0\u00bb button_color_2=\u00a0\u00bbExtra-Color-2&Prime; solid_text_color_override=\u00a0\u00bb#f15f41&Prime; icon_family=\u00a0\u00bbdefault_arrow\u00a0\u00bb text=\u00a0\u00bbProgammer un appel\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.avantio.com\/fr\/demo-request\/\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Cest_quoi_un_bon_taux_doccupation_Airbnb\"><\/span><span style=\"font-weight: 400;\">C&rsquo;est quoi un bon taux d&rsquo;occupation Airbnb ?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">En g\u00e9n\u00e9ral, un taux compris entre 50 % et 60 % correspond \u00e0 la moyenne, tandis qu\u2019un taux sup\u00e9rieur \u00e0 65 % est consid\u00e9r\u00e9 comme performant. Dans les grandes villes europ\u00e9ennes, il peut d\u00e9passer 70 % durant les p\u00e9riodes de forte demande.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Comment_le_taux_doccupation_est-il_calcule\"><\/span><span style=\"font-weight: 400;\">Comment le taux d\u2019occupation est-il calcul\u00e9 ?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Il se calcule en divisant le nombre de nuits r\u00e9serv\u00e9es par le nombre de nuits disponibles, puis en multipliant le r\u00e9sultat par 100.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Airbnb_affiche-t-il_le_taux_doccupation\"><\/span><span style=\"font-weight: 400;\">Airbnb affiche-t-il le taux d\u2019occupation ?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Oui, mais uniquement pour vos propres annonces. Pour disposer de donn\u00e9es comparatives, il est recommand\u00e9 d\u2019utiliser les <a href=\"https:\/\/www.avantio.com\/vacation-rental-property-management-system\/\">rapports fournis par un PMS.<\/a><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Un_taux_doccupation_eleve_est-il_toujours_preferable\"><\/span><span style=\"font-weight: 400;\">Un taux d\u2019occupation \u00e9lev\u00e9 est-il toujours pr\u00e9f\u00e9rable ?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Pas n\u00e9cessairement. Un taux de 100 % peut indiquer que les tarifs sont trop bas. L\u2019\u00e9quilibre entre le taux d\u2019occupation et l\u2019ADR (TJM en fran\u00e7ais) est d\u00e9terminant pour une rentabilit\u00e9 durable.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conseils_rapides_pour_ameliorer_le_taux_doccupation\"><\/span><span style=\"font-weight: 400;\">Conseils rapides pour am\u00e9liorer le taux d\u2019occupation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Activer la tarification dynamique.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">R\u00e9duire la dur\u00e9e minimale de s\u00e9jour en basse saison.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Investir dans des photos de haute qualit\u00e9.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">D\u00e9velopper les r\u00e9servations directes via votre site web.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb right_margin=\u00a0\u00bb7%\u00a0\u00bb right_margin_phone=\u00a0\u00bb0&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb&#8230;<\/p>\n","protected":false},"author":8,"featured_media":56235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[198],"tags":[],"class_list":["post-3944","post","type-post","status-publish","format-standard","has-post-thumbnail","category-conseils"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Maximiser le taux d&#039;occupation d&#039;une location saisonni\u00e8re | Avantio<\/title>\n<meta name=\"description\" content=\"Vous vous demandez comment augmenter le taux d&#039;occupation de vos propri\u00e9t\u00e9s en location saisonni\u00e8re ? 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