{"id":27314,"date":"2025-07-17T12:37:11","date_gmt":"2025-07-17T10:37:11","guid":{"rendered":"https:\/\/www.avantio.com\/blog\/direct-booking-como-mejorar-reservas-directas\/"},"modified":"2024-06-07T15:15:26","modified_gmt":"2024-06-07T13:15:26","slug":"direct-booking-augmenter-reservations-en-directes","status":"publish","type":"post","link":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/","title":{"rendered":"Comment augmenter ses r\u00e9servations directes sur son site de location de vacances ?"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]Votre entreprise ou agence de locations de vacances fonctionne, tout est automatis\u00e9 gr\u00e2ce \u00e0 un logiciel de gestion. Cela vous a permis de gagner du temps et d&rsquo;am\u00e9liorer la qualit\u00e9 de vos services. Les portails g\u00e9n\u00e8rent une grande visibilit\u00e9 pour vos logements, et vous avez le contr\u00f4le sur les tarifs, les check-ins et les check-outs. Vous \u00eates m\u00eame en train d&rsquo;\u00e9largir le portefeuille de logements que vous proposez.<\/p>\n<p>Cependant, si vous \u00eates ici, c&rsquo;est probablement parce que <strong>vous cherchez des moyens de r\u00e9duire votre d\u00e9pendance aux OTA, qui pr\u00e9l\u00e8vent environ 15 %<\/strong> <strong>de votre chiffre d&rsquo;affaires annuel<\/strong>, ce qui peut \u00eatre emb\u00eatant.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][image_with_animation image_url=\u00a0\u00bb27248&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text]Si vous pensez que ce combat est perdu d&rsquo;avance, laissez-nous vous annoncer une bonne nouvelle : vous \u00eates au bon endroit !<\/p>\n<p>Eric Lacruz, expert en strat\u00e9gies de Marketing Digital depuis plus de 12 ans, s&rsquo;est sp\u00e9cialis\u00e9 dans la location de vacances. Il vous explique comment notre \u00e9quipe a atteint jusqu&rsquo;\u00e0 <strong>65% de direct bookings sans commissions<\/strong> et quels sont les canaux qui nous ont permis d&rsquo;y parvenir.[\/vc_column_text][vc_column_text]<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#Cest_quoi_direct_booking_ou_reservation_directe\" >C&rsquo;est quoi direct booking ou r\u00e9servation directe ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#Quels_sont_les_avantages_daugmenter_ses_direct_bookings\" >Quels sont les avantages d&rsquo;augmenter ses direct bookings\u00a0?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#Comment_generer_des_reservations_en_directes\" >Comment g\u00e9n\u00e9rer des r\u00e9servations en directes ?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#Notre_premier_conseil_demandez_lavis_dun_expert\" >Notre premier conseil : demandez l&rsquo;avis d&rsquo;un expert.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#Deuxiemement_faites_confiance_a_lexperience\" >Deuxi\u00e8mement, faites confiance \u00e0 l&rsquo;exp\u00e9rience.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#Troisiemement_investissez_dans_les_bons_outils\" >Troisi\u00e8mement, investissez dans les bons outils.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#Quels_sont_les_meilleurs_canaux_pour_obtenir_des_reservations_directes\" >Quels sont les meilleurs canaux pour obtenir des r\u00e9servations directes ?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#SEO_tout_vient_a_point_a_qui_sait_attendre\" >SEO, tout vient \u00e0 point \u00e0 qui sait attendre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#Google_Ads_et_le_Cpc_la_voie_de_limpatience\" >Google Ads et le Cpc, la voie de l&rsquo;impatience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#Reseaux_sociaux_et_social_Ads\" >R\u00e9seaux sociaux et social Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#Le_mailing_la_resistance_du_marketing_traditionnel\" >Le mailing, la r\u00e9sistance du marketing traditionnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#Autres_details_qui_peuvent_faire_la_difference\" >Autres d\u00e9tails qui peuvent faire la diff\u00e9rence<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#Et_maintenant_Par_ou_commencer_pour_generer_des_direct_bookings\" >Et maintenant ? Par o\u00f9 commencer pour g\u00e9n\u00e9rer des direct bookings ?<\/a><\/li><\/ul><\/nav><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb30&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffeac1&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"Cest_quoi_direct_booking_ou_reservation_directe\"><\/span><em>C&rsquo;est quoi direct booking<\/em> ou r\u00e9servation directe ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]On entend par <strong>direct booking<\/strong> <strong>toutes les r\u00e9servations de nos logements effectu\u00e9es par un canal direct, sans interm\u00e9diaire ni commission<\/strong>. Il s&rsquo;agit d&rsquo;\u00e9viter les tiers, en l&rsquo;occurrence les Otas ou les portails de location de vacances, lors de la facturation de la r\u00e9servation d&rsquo;un logement.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb30&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffecd3&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"Quels_sont_les_avantages_daugmenter_ses_direct_bookings\"><\/span>Quels sont les avantages d&rsquo;<em>augmenter ses direct bookings<\/em>\u00a0?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">Quel est le principal avantage d&rsquo;obtenir des <strong><em>direct bookings<\/em><\/strong> ? C&rsquo;est simple, cela vous permet d&rsquo;<strong>\u00e9conomiser une part significative de votre chiffre d&rsquo;affaires annuel <\/strong>de votre activit\u00e9 touristique. Bien s\u00fbr, les r\u00e9servations de quelques nuits ou d&rsquo;une semaine ne semblent pas trop probl\u00e9matiques, mais nous comprenons parfaitement que lorsque vient le moment des <a href=\"https:\/\/www.avantio.com\/fr\/revenus-location-saisonniere\/\">calculs<\/a> en fin d&rsquo;ann\u00e9e, une somme consid\u00e9rable est vers\u00e9e aux plateformes de r\u00e9servation en ligne. C&rsquo;est pr\u00e9cis\u00e9ment pour cette raison que vous \u00eates ici, et nous sommes d\u00e9termin\u00e9s \u00e0 trouver des solutions !<\/span>[\/vc_column_text][image_with_animation image_url=\u00a0\u00bb27075&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb30&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffecd3&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"Comment_generer_des_reservations_en_directes\"><\/span>Comment <em>g\u00e9n\u00e9rer des r\u00e9servations en directes<\/em> ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb top_margin=\u00a0\u00bb30&Prime; constrain_group_1=\u00a0\u00bbyes\u00a0\u00bb bottom_margin=\u00a0\u00bb30&Prime; column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#eaeaea\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bb10px\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1698313453940{padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;}\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Notre_premier_conseil_demandez_lavis_dun_expert\"><\/span>Notre premier conseil : demandez l&rsquo;avis d&rsquo;un expert.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Que ce soit une agence de marketing digital, un employ\u00e9 \u00e0 temps plein ou un travailleur ind\u00e9pendant, de nombreuses variables peuvent \u00e9chapper \u00e0 votre contr\u00f4le, et cela peut rapidement se compliquer. Gagnez du temps et assurez-vous de faire les choix judicieux. Les subtilit\u00e9s ont une importance consid\u00e9rable et peuvent faire toute la diff\u00e9rence pour obtenir les pr\u00e9cieuses direct bookings que vous recherchez pour vos locations de vacances.[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb10&Prime;][vc_column_text css=\u00a0\u00bb.vc_custom_1698312641250{padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;}\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Deuxiemement_faites_confiance_a_lexperience\"><\/span>Deuxi\u00e8mement, faites confiance \u00e0 l&rsquo;exp\u00e9rience.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Quand les r\u00e9sultats commencent \u00e0 se manifester, les gestionnaires immobiliers expriment leur gratitude et r\u00e9alisent pleinement l&rsquo;importance de la r\u00e9gularit\u00e9 et de l&rsquo;expertise. Cependant, il faut g\u00e9n\u00e9ralement une<strong> phase de confiance avant que les r\u00e9sultats ne se concr\u00e9tisent<\/strong> et que la courbe des r\u00e9servations directes ne s&rsquo;oriente \u00e0 la hausse. Un suivi minutieux des chiffres peut vous aider \u00e0 constater que votre investissement porte ses fruits.[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb10&Prime;][vc_column_text css=\u00a0\u00bb.vc_custom_1698243816261{padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;}\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Troisiemement_investissez_dans_les_bons_outils\"><\/span>Troisi\u00e8mement, investissez dans les bons outils.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Toutes les options seront technologiques, et certaines vous sembleront probablement inutiles ou inconnues, mais chacune a son utilit\u00e9. L&rsquo;essentiel est de <strong>trouver un \u00e9quilibre entre les diff\u00e9rentes strat\u00e9gies<\/strong>. Cela rel\u00e8ve de la simple statistique : plus vous avez de canaux, plus vous atteignez d&rsquo;utilisateurs, et plus vous avez d&rsquo;utilisateurs, plus vous augmentez vos chances de conversion.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb30&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffecd3&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"Quels_sont_les_meilleurs_canaux_pour_obtenir_des_reservations_directes\"><\/span>Quels sont les meilleurs <em>canaux<\/em> pour obtenir des r\u00e9servations directes ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]\n<div class=\"group final-completion w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-17\">\n<div class=\"p-4 gizmo:py-2 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl }\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col gap-3 max-w-full\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 whitespace-pre-wrap break-words overflow-x-auto\">\n<div>Si vous pr\u00e9f\u00e9rez continuer \u00e0 g\u00e9rer cela vous-m\u00eame malgr\u00e9 ces conseils, ou si vous avez opt\u00e9 pour l&rsquo;aide d&rsquo;un professionnel pour augmenter vos r\u00e9servations directes sans commission, examinons certains des canaux que nous utilisons. Notre conseil : plus vous avez de canaux, plus vos chances de r\u00e9ussite augmentent, c&rsquo;est math\u00e9matiques.<\/div>\n<div><\/div>\n<div>Nous pouvons obtenir une r\u00e9servation directe, par le biais d&rsquo;un <a href=\"https:\/\/www.avantio.com\/fr\/site-location-saisonniere\/\">site web de location de vacances<\/a>, d&rsquo;appels t\u00e9l\u00e9phoniques ou m\u00eame directement au comptoir de votre agence.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Dans ce cas, notre mission consistera \u00e0 g\u00e9n\u00e9rer un trafic de qualit\u00e9 vers votre site web par le biais de <strong>nos canaux de marketing pr\u00e9f\u00e9r\u00e9s qui favorisent les r\u00e9servations directes<\/strong>, ceux dont nous connaissons le potentiel et l&rsquo;efficacit\u00e9.[\/vc_column_text][image_with_animation image_url=\u00a0\u00bb27242&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffe9c4&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"SEO_tout_vient_a_point_a_qui_sait_attendre\"><\/span><em>SEO<\/em>, tout vient \u00e0 point \u00e0 qui sait attendre<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Bienvenue dans le monde de la visibilit\u00e9 en ligne, o\u00f9 le<strong> travail bien fait et le contenu de qualit\u00e9 sont r\u00e9compens\u00e9s<\/strong>. Ses r\u00e9sultats, lorsqu&rsquo;ils fonctionnent, sont les meilleurs. Il n&rsquo;y a pas d&rsquo;autre taux de conversion similaire, <strong>c&rsquo;est le plus efficace de tous, car une recherche directe a \u00e9t\u00e9 effectu\u00e9e<\/strong>. Si nous sommes visibles et que notre site web est optimis\u00e9 pour proposer des h\u00e9bergements de qualit\u00e9 \u00e0 des tarifs comp\u00e9titifs, il est fort probable que nous puissions g\u00e9n\u00e9rer des r\u00e9servations directes de mani\u00e8re r\u00e9guli\u00e8re.<\/p>\n<p>La premi\u00e8re \u00e9tape consiste \u00e0 <strong>identifier les mots-cl\u00e9s id\u00e9aux<\/strong>, en tenant compte du volume de recherche et de la concurrence. Nous devons effectuer une \u00ab\u00a0keyword research\u00a0\u00bb pour rep\u00e9rer les mots-cl\u00e9s principaux et secondaires, tels que \u00ab\u00a0appartements \u00e0 Majorque\u00a0\u00bb ou \u00ab\u00a0vacances en famille \u00e0 Majorque\u00a0\u00bb.[\/nectar_highlighted_text][image_with_animation image_url=\u00a0\u00bb27663&Prime; image_size=\u00a0\u00bblarge\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffe9c4&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]<strong>Page d&rsquo;accueil :<\/strong> Nous utiliserons \u00e0 plusieurs reprises un mot-cl\u00e9 aussi g\u00e9n\u00e9ral que possible qui mentionne toujours l&rsquo;endroit o\u00f9 se trouvent nos logements. <strong>Exemple<\/strong> : Les meilleurs logements \u00e0 Majorque.[\/nectar_highlighted_text][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffe9c4&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]<strong>Cat\u00e9gories :<\/strong> Les cat\u00e9gories, tout comme les autres pages, doivent avoir leur propre mot-cl\u00e9, mais dans ce cas, il s&rsquo;agit de quelque chose de plus concret puisqu&rsquo;il s&rsquo;agit d&rsquo;une cat\u00e9gorie. <strong>Exemple<\/strong> : logement de luxe avec piscine priv\u00e9e \u00e0 Majorque.[\/nectar_highlighted_text][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffe9c4&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]<span style=\"font-weight: 400;\"><strong>Logements :<\/strong> Nous utiliserons des mots-cl\u00e9s de longue tra\u00eene (Long tail) pour positionner des \u00e9l\u00e9ments plus sp\u00e9cifiques. Nous ajouterons le nom de l&rsquo;h\u00e9bergement pour nous positionner \u00e9galement par le m\u00eame nom au cas o\u00f9 il serait connu. Cela nous permet de positionner des \u00e9l\u00e9ments beaucoup plus sp\u00e9cifiques. <strong>Exemple<\/strong> : Maison Les Roses en de bord mer \u00e0 Cala Bandida.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffe9c4&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]<b>Landings <\/b><span style=\"font-weight: 400;\">: C&rsquo;est un espace propice pour s&rsquo;\u00e9tendre autant que l&rsquo;on veut, tant au niveau du contenu qu&rsquo;au niveau de la conception. Nous pouvons venir travailler des mots tr\u00e8s sp\u00e9cialis\u00e9s un contenu d&rsquo;une grande valeur ajout\u00e9e pour satisfaire le client et pour pouvoir nous positionner au-dessus des autres. Ces pages permettent \u00e9galement de cr\u00e9er de nouveaux designs pour g\u00e9n\u00e9rer un bon entonnoir de vente avec un CTA (bouton) qui m\u00e8ne \u00e0 l&rsquo;h\u00e9bergement id\u00e9al et \u00e0 une nouvelle r\u00e9servation directe.<br \/>\n<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffe9c4&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]<b>Blog <\/b><span style=\"font-weight: 400;\">: Nous nous exprimons de mani\u00e8re plus personnelle et intime, agissant en tant qu&rsquo;experts dans notre domaine. Nous proposons des recommandations de lieux avec une approche authentique. Nous avons la flexibilit\u00e9 d&rsquo;utiliser plusieurs mots-cl\u00e9s. La qualit\u00e9 des informations que nous fournissons nous permettra de nous d\u00e9marquer. <strong>Exemples<\/strong> : vacances en famille \u00e0 Majorque, activit\u00e9s en famille \u00e0 Majorque ou que faire en famille \u00e0 Majorque.<\/span>[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb30&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffecd3&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Google_Ads_et_le_Cpc_la_voie_de_limpatience\"><\/span><em>Google Ads<\/em> et le Cpc, la voie de l&rsquo;impatience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n[\/nectar_highlighted_text][vc_column_text]Les campagnes de paiement au clic (CPC) peuvent <strong>g\u00e9n\u00e9rer des direct bookings beaucoup plus rapidement<\/strong> que les autres canaux. C&rsquo;est l&rsquo;id\u00e9al pour les plus impatients, car elles vous permettent une mise en route rapide, d\u00e8s le premier jour. Il faut tout de m\u00eame \u00eatre patient, <strong>investir un montant mensuel et faire les calculs pour voir \u00e0 quel point l&rsquo;investissement est rentable<\/strong>.<\/p>\n<p>Selon nous, c&rsquo;est le compl\u00e9ment parfait de toute strat\u00e9gie visant \u00e0 mettre en place une strat\u00e9gie de marketing solide. De nos jours, c&rsquo;est un canal <strong>presque essentiel<\/strong>, car n&rsquo;importe quel concurrent ench\u00e9rit sur nos meilleurs mots-cl\u00e9s. Vous devez \u00eatre pr\u00e9sent ![\/vc_column_text][image_with_animation image_url=\u00a0\u00bb27509&Prime; image_size=\u00a0\u00bbmedium_large\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb constrain_group_1=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb margin_top=\u00a0\u00bb20&Prime; margin_bottom=\u00a0\u00bb20&Prime;][vc_column_text]Les campagnes doivent \u00eatre s\u00e9par\u00e9es par march\u00e9 et la rentabilit\u00e9 doit \u00eatre identifi\u00e9e. Dans le cas des locations de vacances, nous recommandons de <strong>s\u00e9parer les campagnes \u00e0 la fois par langue et par type d&rsquo;h\u00e9bergement<\/strong>, car nous savons par exp\u00e9rience que certains mots, comme \u00ab\u00a0maison\u00a0\u00bb, peuvent poser des probl\u00e8mes lorsqu&rsquo;ils sont m\u00e9lang\u00e9s \u00e0 d&rsquo;autres intentions de recherche. Nous <strong>filtrons et marquons g\u00e9n\u00e9ralement des mots n\u00e9gatifs tels que \u00ab\u00a0acheter\u00a0\u00bb ou \u00ab\u00a0vendre\u00a0\u00bb<\/strong> pour limiter l&rsquo;intention de recherche aux r\u00e9servations de courte dur\u00e9e.<\/p>\n<p>La bonne nouvelle, c&rsquo;est que m\u00eame si vous n&rsquo;avez pas beaucoup d&rsquo;exp\u00e9rience, il existe une <strong>version assez simple pour les utilisateurs inexp\u00e9riment\u00e9s<\/strong>. Nous recommandons m\u00eame des campagnes comme <em>Performance Max<\/em>, qui s&rsquo;optimisent elles-m\u00eames pour obtenir les meilleurs r\u00e9sultats.<\/p>\n<p>La <strong>s\u00e9paration des campagnes nous permettra d&rsquo;activer et de d\u00e9sactiver rapidement les campagnes les plus rentables<\/strong> et les moins rentables, et m\u00eame d&rsquo;augmenter et de diminuer les ench\u00e8res ind\u00e9pendamment en fonction des dates de haute ou de basse saison par pays.[\/vc_column_text][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb27263&Prime; image_size=\u00a0\u00bbmedium_large\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb constrain_group_1=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb margin_top=\u00a0\u00bb20&Prime; margin_bottom=\u00a0\u00bb20&Prime;][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb27269&Prime; image_size=\u00a0\u00bbmedium_large\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb constrain_group_1=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb margin_top=\u00a0\u00bb20&Prime; margin_bottom=\u00a0\u00bb20&Prime;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb30&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffecd3&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Reseaux_sociaux_et_social_Ads\"><\/span><em>R\u00e9seaux sociaux et social Ads<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n[\/nectar_highlighted_text][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]<span style=\"font-weight: 400;\">2 outils tr\u00e8s connus, que nous n&rsquo;avons plus besoin de pr\u00e9senter. Des millions d&rsquo;utilisateurs sont engag\u00e9s dans une recherche passive lors de leur routine quotidienne.<\/span><\/p>\n<p>La grande diff\u00e9rence dans ce canal est que l&rsquo;utilisateur ne fait pas une recherche directe pour louer un logement. <strong>C&rsquo;est nous qui pr\u00e9sentons notre offre \u00e0 travers une image attrayante et un texte convaincant<\/strong>, dans le but d&rsquo;inciter l&rsquo;utilisateur \u00e0 effectuer une r\u00e9servation directe sur notre site web au meilleur tarif possible.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb27206&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]L&rsquo;industrie touristique a la chance de disposer de la cible parfaite sur les r\u00e9seaux sociaux. <strong>Le voyage est probablement l&rsquo;un des sujets les plus populaires pour les Instagrammers ou les utilisateurs de Facebook.<\/strong> De plus, promouvoir l&rsquo;attrait \u00e0 travers des h\u00e9bergements exceptionnels est presque incontournable pour toute entreprise touristique prosp\u00e8re afin de g\u00e9n\u00e9rer des r\u00e9servations directes.<\/p>\n<p>C&rsquo;est un canal particuli\u00e8rement int\u00e9ressant pour <strong>cr\u00e9er une communaut\u00e9<\/strong> et fid\u00e9liser les clients. Les maintenir inform\u00e9s et leur offrir une qualit\u00e9 constante peut vous aider \u00e0 obtenir des r\u00e9servations directes.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb27218&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text]Les campagnes de Social Ads, une <strong>segmentation presque parfaite<\/strong>. S&rsquo;il est vrai que le clic sur une annonce est presque le moins cher de tous les supports marketing payants, son taux de conversion est plus faible. Logiquement, il y a beaucoup plus de clics de moindre qualit\u00e9, mais moins chers.<\/p>\n<p>Prenons l&rsquo;exemple d&rsquo;un budget mensuel de 100<span style=\"font-weight: 400;\">\u20ac pour Google Ads et Social Ads.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Sur Google Ads, nous d\u00e9penserons 1\u20ac par clic, 100 visites, 100\u20ac, 10 achats.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sur Social Ads, nous d\u00e9penserons 0,10 \u20ac par clic, 1000 visites, 100 \u20ac, 10 achats.<\/span><\/li>\n<\/ul>\n<p>Nous parlons de r\u00e9sultats et d&rsquo;investissements similaires, m\u00eame si le taux de conversion est plus faible sur les r\u00e9seaux sociaux, <strong>le b\u00e9n\u00e9fice total ou les r\u00e9servations peuvent \u00eatre similaires s&rsquo;ils sont effectu\u00e9s et optimis\u00e9s correctement<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb30&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffecd3&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Le_mailing_la_resistance_du_marketing_traditionnel\"><\/span>Le mailing, la r\u00e9sistance du <em>marketing traditionnel<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">Un recurso que nunca perece. Si tenemos <strong>novedades u ofertas importantes que anunciar<\/strong>, este es un buen medio para hacerlo. El uso es relativamente f\u00e1cil, creando una plantilla que podemos incluso reutilizar en futuras ocasiones.<\/span><\/p>\n<p>Nous devons <strong>annoncer les nouvelles que nous souhaitons communiquer de mani\u00e8re claire et s\u00e9duisante<\/strong>, tout en pla\u00e7ant un bouton \u00e0 proximit\u00e9 de chaque bloc afin de permettre aux utilisateurs d&rsquo;acc\u00e9der directement \u00e0 la page de r\u00e9servation ou de promotion.<\/p>\n<p>La situation la plus d\u00e9licate r\u00e9side dans le fait que ces <strong>e-mails doivent provenir de personnes qui se sont pr\u00e9alablement abonn\u00e9es<\/strong> et ont accept\u00e9 les conditions d&rsquo;utilisation de nos promotions, ce qui n&rsquo;est pas toujours \u00e9vident \u00e0 obtenir. Cela n\u00e9cessite donc une certaine exp\u00e9rience ou une forte valeur de marque, en suscitant un v\u00e9ritable int\u00e9r\u00eat chez l&rsquo;utilisateur et en fournissant r\u00e9guli\u00e8rement des informations pertinentes sur le secteur ou l&rsquo;entreprise.[\/vc_column_text][image_with_animation image_url=\u00a0\u00bb27277&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][vc_column_text]Ce qui est particuli\u00e8rement gratifiant, c&rsquo;est que nous \u00e9tablissons une <strong>relation de confiance <\/strong>avec nos clients en leur proposant des avantages pour rester \u00e0 nos c\u00f4t\u00e9s, et ainsi, nous constituons une base de donn\u00e9es de plus en plus vaste de clients que nous pouvons informer directement.<\/p>\n<p><strong>Le taux de conversion est g\u00e9n\u00e9ralement tr\u00e8s faible<\/strong> dans la plupart des cas. Certaines personnes pr\u00e9f\u00e8rent r\u00e9diger un texte manuellement, arguant que cela am\u00e9liore le taux d&rsquo;ouverture (nous ne discuterons pas de cette question aujourd&rsquo;hui). Nous recommandons l&rsquo;utilisation d&rsquo;applications telles que Mailchimp, qui permettent d&rsquo;automatiser l&rsquo;ensemble de ces processus, de cr\u00e9er des mod\u00e8les tr\u00e8s complets et de g\u00e9n\u00e9rer des bases de donn\u00e9es \u00e0 des prix relativement abordables.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb30&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffecd3&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]\n<h4><span class=\"ez-toc-section\" id=\"Autres_details_qui_peuvent_faire_la_difference\"><\/span>Autres d\u00e9tails qui peuvent <em>faire la diff\u00e9rence<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\"><strong>Filtres de cat\u00e9gorie.<\/strong> Aide les utilisateurs \u00e0 trouver plus rapidement le logement id\u00e9al gr\u00e2ce \u00e0 des filtres intelligents.<\/span>[\/vc_column_text][vc_column_text]<strong>Vari\u00e9t\u00e9 des passerelles de paiement.<\/strong> Plus nos options de paiement sont simples et vari\u00e9es, plus il sera facile pour le client d&rsquo;effectuer un achat.[\/vc_column_text][vc_column_text]<strong>Cr\u00e9dibilit\u00e9 visuelle<\/strong>, il est essentiel que les utilisateurs fassent confiance \u00e0 notre site web, qu&rsquo;ils aient une bonne exp\u00e9rience utilisateur et qu&rsquo;ils naviguent rapidement.[\/vc_column_text][vc_column_text]<strong>Fiches d&rsquo;h\u00e9bergement compl\u00e8tes.<\/strong> Elles permettent \u00e0 l&rsquo;utilisateur de tout comprendre d&rsquo;un seul coup d&rsquo;\u0153il. De bonnes photos et des d\u00e9tails sur le logement sont la cl\u00e9 de la conversion.[\/vc_column_text][vc_column_text]<b>Check out simple et claire<\/b><span style=\"font-weight: 400;\">. Plus il y a de questions, plus la marge d&rsquo;erreur est grande. Et bien s\u00fbr, ne les obligez pas \u00e0 s&rsquo;inscrire.<\/span>[\/vc_column_text][vc_column_text]<strong>Des CTAs r\u00e9p\u00e9t\u00e9s depuis le blog et les landings<\/strong> vers vos logements pr\u00e9f\u00e9r\u00e9s. Choisissez les plus visuels ou les plus rentables pour les booster en ajoutant des boutons ou des images cliquables qui attirent l&rsquo;attention.[\/vc_column_text][vc_column_text]<strong>Blog actualis\u00e9<\/strong> avec un contenu de qualit\u00e9 sur la r\u00e9gion. Transformez votre site web en un portail de r\u00e9f\u00e9rence touristique informatif. Publiez des articles et exprimez vos connaissances en tant qu&rsquo;expert de la r\u00e9gion, toujours avec un mot-cl\u00e9, n&rsquo;oubliez pas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb30&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbgradient\u00a0\u00bb highlight_color=\u00a0\u00bb#ffc243&Prime; secondary_color=\u00a0\u00bb#ffecd3&Prime; style=\u00a0\u00bbfull_text\u00a0\u00bb highlight_expansion=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"Et_maintenant_Par_ou_commencer_pour_generer_des_direct_bookings\"><\/span>Et maintenant ? Par o\u00f9 commencer pour <em>g\u00e9n\u00e9rer des direct bookings<\/em> ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]Comme vous pouvez le remarquer, il existe de nombreux canaux, et nous avons mentionn\u00e9 que nos pr\u00e9f\u00e9rences. Il serait judicieux de <strong>partager votre projet avec une agence ou un professionnel expert dans le domaine<\/strong>, qui pourrait vous conseiller et vous aider \u00e0 choisir les m\u00e9dias les plus appropri\u00e9s pour atteindre notre objectif.<\/p>\n<p>Nous vous conseillons de <strong>solliciter plusieurs devis et d&rsquo;examiner en d\u00e9tail ce qui est inclus dans le service propos\u00e9<\/strong>. Les tarifs des plans varient consid\u00e9rablement en fonction de ce qui est inclus et du type d&rsquo;entreprise. En r\u00e9sum\u00e9, un plan de qualit\u00e9 standard peut g\u00e9n\u00e9ralement co\u00fbter entre 500 et 1500 euros par mois, en fonction du nombre de canaux, de localisations et de langues prises en compte.[\/vc_column_text][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]Pour conclure cet article, en esp\u00e9rant qu&rsquo;il a \u00e9t\u00e9 utile, nous pouvons vous dire qu&rsquo;il est <strong>tr\u00e8s difficile de trouver une agence de marketing sp\u00e9cialis\u00e9e dans la location de vacances<\/strong>, il faut bien comprendre le secteur pour que cela fonctionne.<\/p>\n<p>Chez Avantio, nous disposons d&rsquo;un d\u00e9partement sp\u00e9cialis\u00e9 qui existe depuis plus de 3 ans, et sa mission principale est de <strong>g\u00e9n\u00e9rer des direct bookings<\/strong> pour nos clients. Nous avons obtenu de nombreux succ\u00e8s, avec des taux de r\u00e9servations directes atteignant jusqu&rsquo;\u00e0<strong> 65 % sans commission<\/strong> \u00e0 travers leurs propres sites web. Donc, oui, c&rsquo;est possible, et nous avons l&rsquo;expertise pour le faire. Si vous souhaitez en savoir plus sur nos projets ou notre \u00e9quipe, <strong>nous serions ravis de vous aider<\/strong> ![\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb27283&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][nectar_btn size=\u00a0\u00bbmedium\u00a0\u00bb button_style=\u00a0\u00bbregular\u00a0\u00bb button_color_2=\u00a0\u00bbAccent-Color\u00a0\u00bb icon_family=\u00a0\u00bbdefault_arrow\u00a0\u00bb text=\u00a0\u00bbMarketing Digital sp\u00e9cialis\u00e9 dans le tourisme\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.avantio.com\/fr\/optimiser-son-site-internet\/\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#00cccc\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb20&Prime; bottom_padding=\u00a0\u00bb0&Prime; left_padding_desktop=\u00a0\u00bb4%\u00a0\u00bb constrain_group_2=\u00a0\u00bbyes\u00a0\u00bb right_padding_desktop=\u00a0\u00bb4%\u00a0\u00bb top_padding_tablet=\u00a0\u00bb80&Prime; constrain_group_3=\u00a0\u00bbyes\u00a0\u00bb bottom_padding_tablet=\u00a0\u00bb80&Prime; top_padding_phone=\u00a0\u00bb30&Prime; constrain_group_5=\u00a0\u00bbyes\u00a0\u00bb bottom_padding_phone=\u00a0\u00bb30&Prime; left_padding_phone=\u00a0\u00bb4%\u00a0\u00bb right_padding_phone=\u00a0\u00bb4%\u00a0\u00bb top_margin=\u00a0\u00bb0&Prime; bottom_margin=\u00a0\u00bb80&Prime; text_color=\u00a0\u00bblight\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bb20px\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; overlay_strength=\u00a0\u00bb0.95&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbcenter\u00a0\u00bb phone_text_alignment=\u00a0\u00bbcenter\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb36742&Prime; image_size=\u00a0\u00bbmedium_large\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbpadding-4-percent\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb centered_text=\u00a0\u00bbtrue\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh2&Prime; line_reveal_by_space_text_effect=\u00a0\u00bbdefault\u00a0\u00bb content_alignment=\u00a0\u00bbdefault\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_content=\u00a0\u00bbGagnant de la Meilleure Solution Logicielle\u00a0\u00bb][\/split_line_heading][vc_custom_heading text=\u00a0\u00bbThe Book Direct Show &#8211; 2024&Prime; font_container=\u00a0\u00bbtag:p|font_size:30px|text_align:center|line_height:1.2&Prime; use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime;&#8230;<\/p>\n","protected":false},"author":24,"featured_media":51739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[198],"tags":[447],"class_list":{"0":"post-27314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conseils","8":"tag-direct-booking-fr"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Direct Booking : guide complet pour augmenter vos r\u00e9servations<\/title>\n<meta name=\"description\" content=\"Vous en avez assez de payer des commissions aux portails ? Voici comment augmenter vos r\u00e9servations directes ou vos direct bookings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment augmenter ses r\u00e9servations directes sur son site de location de vacances ?\" \/>\n<meta property=\"og:description\" content=\"Vous en avez assez de payer des commissions aux portails ? Voici comment augmenter vos r\u00e9servations directes ou vos direct bookings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/\" \/>\n<meta property=\"og:site_name\" content=\"Avantio\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-17T10:37:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/10\/consejos-direct-bookings.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Olivia Jamoteau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olivia Jamoteau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/\"},\"author\":{\"name\":\"Olivia Jamoteau\",\"@id\":\"https:\/\/www.avantio.com\/#\/schema\/person\/d6d9ee9eb0dc1aa8600f0b4d2135e2d4\"},\"headline\":\"Comment augmenter ses r\u00e9servations directes sur son site de location de vacances ?\",\"datePublished\":\"2025-07-17T10:37:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/\"},\"wordCount\":6482,\"publisher\":{\"@id\":\"https:\/\/www.avantio.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/10\/Avantio-Direct-Bookings-1-scaled.webp\",\"keywords\":[\"direct booking\"],\"articleSection\":[\"Conseils\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/\",\"url\":\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/\",\"name\":\"Direct Booking : guide complet pour augmenter vos r\u00e9servations\",\"isPartOf\":{\"@id\":\"https:\/\/www.avantio.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/10\/Avantio-Direct-Bookings-1-scaled.webp\",\"datePublished\":\"2025-07-17T10:37:11+00:00\",\"description\":\"Vous en avez assez de payer des commissions aux portails ? Voici comment augmenter vos r\u00e9servations directes ou vos direct bookings.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#primaryimage\",\"url\":\"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/10\/Avantio-Direct-Bookings-1-scaled.webp\",\"contentUrl\":\"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/10\/Avantio-Direct-Bookings-1-scaled.webp\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.avantio.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment augmenter ses r\u00e9servations directes sur son site de location de vacances ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.avantio.com\/#website\",\"url\":\"https:\/\/www.avantio.com\/\",\"name\":\"Avantio\",\"description\":\"Vacation Rental Software\",\"publisher\":{\"@id\":\"https:\/\/www.avantio.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.avantio.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.avantio.com\/#organization\",\"name\":\"Avantio\",\"url\":\"https:\/\/www.avantio.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.avantio.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/08\/Avantio.jpg\",\"contentUrl\":\"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/08\/Avantio.jpg\",\"width\":696,\"height\":696,\"caption\":\"Avantio\"},\"image\":{\"@id\":\"https:\/\/www.avantio.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.avantio.com\/#\/schema\/person\/d6d9ee9eb0dc1aa8600f0b4d2135e2d4\",\"name\":\"Olivia Jamoteau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.avantio.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/63d7a2ad3d0d3bef0fe269344ec5b36da38f1f0f36012ab3f707f8504d216ef7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/63d7a2ad3d0d3bef0fe269344ec5b36da38f1f0f36012ab3f707f8504d216ef7?s=96&d=mm&r=g\",\"caption\":\"Olivia Jamoteau\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Direct Booking : guide complet pour augmenter vos r\u00e9servations","description":"Vous en avez assez de payer des commissions aux portails ? Voici comment augmenter vos r\u00e9servations directes ou vos direct bookings.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment augmenter ses r\u00e9servations directes sur son site de location de vacances ?","og_description":"Vous en avez assez de payer des commissions aux portails ? Voici comment augmenter vos r\u00e9servations directes ou vos direct bookings.","og_url":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/","og_site_name":"Avantio","article_published_time":"2025-07-17T10:37:11+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/10\/consejos-direct-bookings.jpg","type":"image\/jpeg"}],"author":"Olivia Jamoteau","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Olivia Jamoteau","Dur\u00e9e de lecture estim\u00e9e":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#article","isPartOf":{"@id":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/"},"author":{"name":"Olivia Jamoteau","@id":"https:\/\/www.avantio.com\/#\/schema\/person\/d6d9ee9eb0dc1aa8600f0b4d2135e2d4"},"headline":"Comment augmenter ses r\u00e9servations directes sur son site de location de vacances ?","datePublished":"2025-07-17T10:37:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/"},"wordCount":6482,"publisher":{"@id":"https:\/\/www.avantio.com\/#organization"},"image":{"@id":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/10\/Avantio-Direct-Bookings-1-scaled.webp","keywords":["direct booking"],"articleSection":["Conseils"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/","url":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/","name":"Direct Booking : guide complet pour augmenter vos r\u00e9servations","isPartOf":{"@id":"https:\/\/www.avantio.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#primaryimage"},"image":{"@id":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/10\/Avantio-Direct-Bookings-1-scaled.webp","datePublished":"2025-07-17T10:37:11+00:00","description":"Vous en avez assez de payer des commissions aux portails ? Voici comment augmenter vos r\u00e9servations directes ou vos direct bookings.","breadcrumb":{"@id":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#primaryimage","url":"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/10\/Avantio-Direct-Bookings-1-scaled.webp","contentUrl":"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/10\/Avantio-Direct-Bookings-1-scaled.webp","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.avantio.com\/fr\/blog\/direct-booking-augmenter-reservations-en-directes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.avantio.com\/"},{"@type":"ListItem","position":2,"name":"Comment augmenter ses r\u00e9servations directes sur son site de location de vacances ?"}]},{"@type":"WebSite","@id":"https:\/\/www.avantio.com\/#website","url":"https:\/\/www.avantio.com\/","name":"Avantio","description":"Vacation Rental Software","publisher":{"@id":"https:\/\/www.avantio.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.avantio.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.avantio.com\/#organization","name":"Avantio","url":"https:\/\/www.avantio.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.avantio.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/08\/Avantio.jpg","contentUrl":"https:\/\/www.avantio.com\/wp-content\/uploads\/2023\/08\/Avantio.jpg","width":696,"height":696,"caption":"Avantio"},"image":{"@id":"https:\/\/www.avantio.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.avantio.com\/#\/schema\/person\/d6d9ee9eb0dc1aa8600f0b4d2135e2d4","name":"Olivia Jamoteau","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.avantio.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/63d7a2ad3d0d3bef0fe269344ec5b36da38f1f0f36012ab3f707f8504d216ef7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/63d7a2ad3d0d3bef0fe269344ec5b36da38f1f0f36012ab3f707f8504d216ef7?s=96&d=mm&r=g","caption":"Olivia Jamoteau"}}]}},"_links":{"self":[{"href":"https:\/\/www.avantio.com\/fr\/wp-json\/wp\/v2\/posts\/27314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.avantio.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.avantio.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.avantio.com\/fr\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.avantio.com\/fr\/wp-json\/wp\/v2\/comments?post=27314"}],"version-history":[{"count":28,"href":"https:\/\/www.avantio.com\/fr\/wp-json\/wp\/v2\/posts\/27314\/revisions"}],"predecessor-version":[{"id":36816,"href":"https:\/\/www.avantio.com\/fr\/wp-json\/wp\/v2\/posts\/27314\/revisions\/36816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.avantio.com\/fr\/wp-json\/wp\/v2\/media\/51739"}],"wp:attachment":[{"href":"https:\/\/www.avantio.com\/fr\/wp-json\/wp\/v2\/media?parent=27314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.avantio.com\/fr\/wp-json\/wp\/v2\/categories?post=27314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.avantio.com\/fr\/wp-json\/wp\/v2\/tags?post=27314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}