{"id":26986,"date":"2025-07-17T12:37:11","date_gmt":"2025-07-17T10:37:11","guid":{"rendered":"https:\/\/www.avantio.com\/?p=26986"},"modified":"2025-07-18T11:44:39","modified_gmt":"2025-07-18T09:44:39","slug":"direct-booking-como-mejorar-reservas-directas","status":"publish","type":"post","link":"https:\/\/www.avantio.com\/es\/blog\/direct-booking-como-mejorar-reservas-directas\/","title":{"rendered":"C\u00f3mo mejorar las reservas directas de mi web vacacional"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb right_margin=\u00bb7%\u00bb right_margin_phone=\u00bb0&#8243; text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbtop\u00bb column_margin=\u00bb10px\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb top_padding=\u00bb0&#8243; constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb0&#8243; left_padding_desktop=\u00bb0&#8243; constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb0&#8243; text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb css=\u00bb.vc_custom_1713939756404{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}\u00bb][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color=\u00bbrgba(237,239,239,0.3)\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bb10px\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb column_padding_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbiconsmind\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-3&#8243; icon_padding=\u00bb5px\u00bb pointer_events=\u00bball\u00bb icon_iconsmind=\u00bbiconsmind-Check\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]Las reservas directas te permiten<strong> reducir las comisiones de las OTAs<\/strong> y recuperar el control de tus ingresos.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color=\u00bbrgba(237,239,239,0.3)\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bb10px\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb column_padding_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbiconsmind\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-3&#8243; icon_padding=\u00bb5px\u00bb pointer_events=\u00bball\u00bb icon_iconsmind=\u00bbiconsmind-Check\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]El SEO, Google Ads y las redes sociales son canales clave para <strong>atraer tr\u00e1fico de alta calidad.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbtop\u00bb column_margin=\u00bb10px\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb top_padding=\u00bb0&#8243; constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb0&#8243; left_padding_desktop=\u00bb0&#8243; constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb0&#8243; text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb css=\u00bb.vc_custom_1713939756404{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;}\u00bb][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color=\u00bbrgba(237,239,239,0.3)\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bb10px\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb column_padding_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbiconsmind\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-3&#8243; icon_padding=\u00bb5px\u00bb pointer_events=\u00bball\u00bb icon_iconsmind=\u00bbiconsmind-Check\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]<strong>La estructura de tu sitio web<\/strong>\u2014desde las landing pages hasta las pasarelas de pago\u2014puede impulsar o frenar las conversiones.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color=\u00bbrgba(237,239,239,0.3)\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bb10px\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb column_padding_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbiconsmind\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-3&#8243; icon_padding=\u00bb5px\u00bb pointer_events=\u00bball\u00bb icon_iconsmind=\u00bbiconsmind-Check\u00bb][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]Con la estrategia y las herramientas adecuadas, alcanzar un<strong> 65\u202f% de reservas directas es posible<\/strong>\u2014y est\u00e1 demostrado.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]<span style=\"font-weight: 400;\">Tu negocio vacacional funciona, todo esta automatizado con un software de alquiler vacacional, has ganado tiempo y calidad en los servicios, los portales est\u00e1n generando visibilidad de tus alojamientos, tienes controladas las tarifas, las entradas y salidas de los clientes, incluso est\u00e1s ampliando la cartera de alojamientos que ofreces, puede incluso que est\u00e9s en proceso de expansi\u00f3n, pero, si has llegado hasta aqu\u00ed, probablemente <strong>est\u00e1s buscando maneras de reducir la dependencia de las Otas<\/strong> y ese porcentaje molesto que <strong>resta aproximadamente un 15% de tu facturaci\u00f3n<\/strong><\/span><span style=\"font-weight: 400;\">\u00a0anual.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][image_with_animation image_url=\u00bb27248&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][vc_column_text]<span style=\"font-weight: 400;\">Si sientes que esta lucha est\u00e1 perdida, d\u00e9jame darte una buena noticia, est\u00e1s en el lugar correcto. Al teclado Eric Lacruz, experto en <\/span><span style=\"font-weight: 400;\">estrategias de marketing digital<\/span><span style=\"font-weight: 400;\"> desde hace m\u00e1s de 12 a\u00f1os, especializado en alquiler vacacional. Vengo a contarte c\u00f3mo nuestro equipo ha conseguido <\/span><b>hasta un 65% de direct bookings sin comisiones<\/b><span style=\"font-weight: 400;\"> y que canales nos han llevado a conseguirlo.<\/span>[\/vc_column_text][vc_column_text]<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.avantio.com\/es\/blog\/direct-booking-como-mejorar-reservas-directas\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.avantio.com\/es\/blog\/direct-booking-como-mejorar-reservas-directas\/#Empecemos_por_el_principio_%C2%BFQue_es_direct_booking_o_reserva_directa\" >Empecemos por el principio. \n\u00bfQu\u00e9 es direct booking o reserva directa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.avantio.com\/es\/blog\/direct-booking-como-mejorar-reservas-directas\/#Que_beneficios_tiene_generar_direct_books\" >Qu\u00e9 beneficios tiene generar direct books<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.avantio.com\/es\/blog\/direct-booking-como-mejorar-reservas-directas\/#El_quid_de_la_cuestion_como_mejorar_las_reservas_directas\" >El quid de la cuesti\u00f3n, c\u00f3mo mejorar las reservas directas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.avantio.com\/es\/blog\/direct-booking-como-mejorar-reservas-directas\/#%C2%BFQue_canales_elegir_para_reservas_directas\" >\u00bfQu\u00e9 canales elegir para reservas directas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.avantio.com\/es\/blog\/direct-booking-como-mejorar-reservas-directas\/#%C2%BFY_ahora_que_Por_donde_empiezo_a_generar_direct_bookings\" >\u00bfY ahora qu\u00e9? Por donde empiezo a generar direct bookings<\/a><\/li><\/ul><\/nav><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb30&#8243; text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffeac1&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"Empecemos_por_el_principio_%C2%BFQue_es_direct_booking_o_reserva_directa\"><\/span>Empecemos por el principio.<br \/>\n\u00bf<em>Qu\u00e9 es direct booking<\/em> o reserva directa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">Hablamos de direct booking a <strong>todas las reservas que se producen de nuestros alojamientos a trav\u00e9s de una v\u00eda directa sin intermediarios ni comisiones<\/strong>. Se trata de evitar terceros, en este caso Otas o <\/span><span style=\"font-weight: 400;\">portales de alquiler vacacional, a la hora de facturar la reserva de una propiedad.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb30&#8243; text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffecd3&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"Que_beneficios_tiene_generar_direct_books\"><\/span>Qu\u00e9 beneficios tiene <em>generar direct books<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]<span style=\"font-weight: 400;\">\u00bfCu\u00e1l es su principal ventaja? F\u00e1cil, <strong>ahorrar un porcentaje importante de la facturaci\u00f3n anual en nuestro negocio tur\u00edstico<\/strong>. Reservas de un par de noches o una semana no hacen da\u00f1o, pero sabemos como duele cuando te sientas a final de a\u00f1o y haces un c\u00e1lculo anual. Nuestra cara es un poema cuando vemos que los n\u00fameros totales ascienden a cantidades desorbitadas en el <a href=\"https:\/\/www.avantio.com\/es\/aumenta-tus-ingresos\/\">revenue<\/a>. Sabemos que por eso est\u00e1s aqu\u00ed y vamos a buscar soluciones. De hecho, las OTAs representan m\u00e1s del<a href=\"https:\/\/chekin.com\/en\/blog\/hospitality-industry-report-key-insights-for-2025\/#:~:text=accounting%20for%20more%20than%2040%25%20of%20all%20reservations%20at%20independent%20properties.\"> 40\u202f% de todas las reservas<\/a> en propiedades independientes, lo que hace a\u00fan m\u00e1s crucial diversificar tus fuentes de reserva y proteger tus m\u00e1rgenes.<\/span>[\/vc_column_text][image_with_animation image_url=\u00bb27075&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb30&#8243; text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffecd3&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"El_quid_de_la_cuestion_como_mejorar_las_reservas_directas\"><\/span>El quid de la cuesti\u00f3n, <em>c\u00f3mo mejorar las reservas directas<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb30&#8243; constrain_group_1=\u00bbyes\u00bb bottom_margin=\u00bb30&#8243; column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color=\u00bb#eaeaea\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bb10px\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text css=\u00bb.vc_custom_1697646781922{padding-top: 40px !important;padding-right: 40px !important;padding-left: 40px !important;}\u00bb]\n<h4>Mi primer consejo; deja que te asesore un experto.<\/h4>\n<p><span style=\"font-weight: 400;\">Ya sea una agencia de marketing digital, un empleado a tiempo completo o un freelance, hay muchas variables que no vas a controlar y es probable que se haga cuesta arriba. <strong>Ahorra tiempo y acierta en las acciones que llevas a cabo<\/strong>. Los peque\u00f1os matices tienen mucho valor y pueden marcar la diferencia de que lleguen o no las anheladas direct bookings. <\/span>[\/vc_column_text][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb10&#8243;][vc_column_text css=\u00bb.vc_custom_1697646813466{padding-right: 40px !important;padding-left: 40px !important;}\u00bb]\n<h4>El segundo; conf\u00eda en la experiencia.<\/h4>\n<p><span style=\"font-weight: 400;\">Cuando conseguimos resultados, los property managers nos lo agradecen y acaban viendo el valor de la constancia y del conocimiento, pero siempre ha de haber una <strong>fase de confianza hasta que los resultados llegan y el gr\u00e1fico de las reservas directas crece hacia arriba<\/strong>. Tener un buen control de los n\u00fameros puede ayudarte a constatar que la inversi\u00f3n rinde de manera positiva.<\/span>[\/vc_column_text][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb10&#8243;][vc_column_text css=\u00bb.vc_custom_1697646853203{padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;}\u00bb]\n<h4>El tercero; invierte en las herramientas adecuadas<span style=\"font-weight: 400;\">.<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Todas las opciones van a ser tecnol\u00f3gicas, y probablemente algunas te parezcan innecesarias o desconocidas, pero cada una tiene su valor, solo hay que <strong>encontrar el equilibrio entre las diferentes estrategias<\/strong>. Es pura estad\u00edstica, m\u00e1s canales m\u00e1s usuarios, m\u00e1s usuarios m\u00e1s probabilidad de conversi\u00f3n.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb30&#8243; text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffecd3&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_canales_elegir_para_reservas_directas\"><\/span>\u00bfQu\u00e9 <em>canales<\/em> elegir para reservas directas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">Si todav\u00eda despu\u00e9s del consejo quieres hacerlo por ti mismo o si por el contrario has decidido contar con un profesional para mejorar el porcentaje de reservas directas sin comisiones, vamos a repasar algunos de los canales que empleamos. Nuestro consejo; cuantos m\u00e1s canales m\u00e1s posibilidades, pura estad\u00edstica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podemos generar un book direct; una <a href=\"https:\/\/www.avantio.com\/es\/web-alquiler-vacacional\/\">p\u00e1gina web de alquiler vacacional<\/a> propia, llamadas telef\u00f3nicas o incluso directamente en el mostrador de nuestra agencia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este caso nuestra misi\u00f3n ser\u00e1 generar tr\u00e1fico de calidad a tu p\u00e1gina web mediante <\/span><b>nuestros canales favoritos de marketing que ayudan a las reservas directas<\/b><span style=\"font-weight: 400;\">, aquellos de los que conocemos su potencial y efectividad.<\/span>[\/vc_column_text][image_with_animation image_url=\u00bb27242&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffe9c4&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h4><em>SEO<\/em>, el caballo lento ganador<\/h4>\n<p><span style=\"font-weight: 400;\">Bienvenido a la maravillosa, y lenta pero imprescindible, clave de la visibilidad online donde <strong>se premia el trabajo bien hecho y el contenido de calidad<\/strong>. Sus resultados cuando est\u00e1n funcionando son los mejores. No hay otro porcentaje de conversi\u00f3n igual, <strong>es el m\u00e1s efectivo de todos ya que se ha realizado una b\u00fasqueda directa<\/strong>. Si aparecemos y nuestra p\u00e1gina est\u00e1 bien preparada para ofrecer alojamientos de buena calidad y con un precio competitivo, es probable que generemos direct bookings con asiduidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo primero ser\u00e1 <strong>encontrar nuestras palabras clave ideales<\/strong>, siempre basadas en volumen de b\u00fasquedas y competitividad de las mismas. Hallaremos mediante una keyword research, las principales y las secundarias (ejemplo: apartamentos en Mallorca \/ Vacaciones familiares en Mallorca).<\/span>[\/nectar_highlighted_text][image_with_animation image_url=\u00bb27290&#8243; image_size=\u00bblarge\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffe9c4&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]<b>Homepage<span style=\"font-weight: 400;\">: Usaremos repetidamente una palabra clave lo m\u00e1s general posible que mencione siempre el lugar donde est\u00e1n nuestros alojamientos. <strong>Ejemplo<\/strong>: Los mejores alojamientos en Mallorca.<\/span><\/b>[\/nectar_highlighted_text][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffe9c4&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]<b>Categor\u00edas<\/b><span style=\"font-weight: 400;\">: Las categor\u00edas, igual que las dem\u00e1s p\u00e1ginas tienen que tener su propia palabra clave para trabajar, en ese caso de algo m\u00e1s concreto ya que es una categor\u00eda. <strong>Ejemplo<\/strong>: Alojamientos de lujo con piscina privada en Mallorca.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffe9c4&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]<b>Alojamientos<\/b><span style=\"font-weight: 400;\">: Usaremos palabras clave de cola larga para posicionar cosas m\u00e1s concretas y a\u00f1adiremos el nombre del alojamiento para posicionarnos tambi\u00e9n por el mismo nombre en caso de ser conocido. Nos permite posicionar elementos mucho m\u00e1s concretos. <strong>Ejemplo<\/strong>: Casa Los Rosales frente al mar en Cala Bandida.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffe9c4&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]<b>Landings<\/b><span style=\"font-weight: 400;\">: Es el lugar ideal para estirar todo lo que queramos, tanto en contenido como en dise\u00f1o. Es ideal para palabras muy especializadas donde hay que aportar gran valor en nuestros contenidos para satisfacer al cliente y poder posicionarse sobre otros. Adem\u00e1s, permite dise\u00f1os nuevos para generar un buen embudo de venta con un CTA (bot\u00f3n) que lleve a el alojamiento ideal y a una nueva reserva directa.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffe9c4&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]<b>Post<\/b><span style=\"font-weight: 400;\">: Hablamos de forma mucho mas personal y cercana, y recomendamos lugares como expertos en la zona que somos. Podemos usar varias palabras clave. La calidad de la informaci\u00f3n que aportemos har\u00e1 que destaquemos o que no.\u00a0<\/span><span style=\"font-weight: 400;\"><strong>Ejemplo<\/strong>: vacaciones en familia en Mallorca, actividades en familia en Mallorca o que hacer en familia en Mallorca.<\/span>[\/nectar_highlighted_text][vc_column_text]<strong>Entendemos lo complejo que puede ser el SEO.<\/strong><\/p>\n<p>Por eso hemos elaborado un libro electr\u00f3nico sobre SEO para administradores de propiedades, con el fin de ofrecerle toda la informaci\u00f3n que necesita saber para aumentar el tr\u00e1fico, la visibilidad y, a su vez, las reservas directas en su sitio web de alquiler vacacional.[\/vc_column_text][image_with_animation image_url=\u00bb28364&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb img_link_target=\u00bb_blank\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb img_link=\u00bbhttps:\/\/www.avantio.com\/es\/guia-marketing-digital\/\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb30&#8243; text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffecd3&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h4><em>Google Ads<\/em> y el Cpc, la via de los impacientes<\/h4>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">Las campa\u00f1as de Cpc (pago por clic) pueden <\/span><b>generar direct bookings mucho m\u00e1s r\u00e1pido<\/b><span style=\"font-weight: 400;\"> que los otros medios. Son un canal para los m\u00e1s impacientes que permite poner la rueda en marcha desde el primer d\u00eda. Con ellas, hay que tener paciencia, invertir una <\/span><b>cuant\u00eda mensual<\/b><span style=\"font-weight: 400;\"> y hacer <\/span><b>mates para ver cu\u00e1nto compensa la inversi\u00f3n realizada<\/b><span style=\"font-weight: 400;\">. En mi opini\u00f3n, son el complemento perfecto a cualquier estrat\u00e9gia para comenzar fuerte la estrategia de marketing. Hoy en d\u00eda son <\/span><b>casi imprescindibles<\/b><span style=\"font-weight: 400;\">, ya que cualquier competidor pujar\u00e1 por nuestras mejores palabras clave. Hay que estar ah\u00ed.<\/span>[\/vc_column_text][image_with_animation image_url=\u00bb27233&#8243; image_size=\u00bbmedium_large\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb constrain_group_1=\u00bbyes\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb margin_top=\u00bb20&#8243; margin_bottom=\u00bb20&#8243;][vc_column_text]<span style=\"font-weight: 400;\">Diferentes campa\u00f1as y diferentes grupos de anuncios, as\u00ed se identifica la rentabilidad de manera individual. En el caso de alquiler vacacional recomendamos <strong>separar las campa\u00f1as tanto por idioma como por tipo de alojamiento<\/strong>, ya que por experiencia sabemos que hay algunos como \u201ccasa\u201d que pueden generar problemas por mezclarse con otras intenciones de b\u00fasqueda. Solemos <strong>filtrar y marcar palabras negativas como \u201ccomprar\u201d o \u201cvender\u201d<\/strong> para acotar la intenci\u00f3n de b\u00fasqueda a las reservas de corta estancia.<\/span><\/p>\n<p>La buena noticia es que aunque no tengas mucha experiencia, hay una <strong>versi\u00f3n bastante simple para usuarios poco experimentados<\/strong>. Incluso te recomendamos campa\u00f1as como las de performance max, que se optimizan solas para los mejores resultados.<\/p>\n<p><span style=\"font-weight: 400;\">El hecho de <strong>separar las campa\u00f1as nos permitir\u00e1 activar y desactivar con rapidez las mas y menos rentables<\/strong>, incluso subir y bajar pujas de manera independiente seg\u00fan fechas de temporada alta o baja por pa\u00eds.<\/span>[\/vc_column_text][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][image_with_animation image_url=\u00bb27263&#8243; image_size=\u00bbmedium_large\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb constrain_group_1=\u00bbyes\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb margin_top=\u00bb20&#8243; margin_bottom=\u00bb20&#8243;][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][image_with_animation image_url=\u00bb27269&#8243; image_size=\u00bbmedium_large\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb constrain_group_1=\u00bbyes\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb margin_top=\u00bb20&#8243; margin_bottom=\u00bb20&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb30&#8243; text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffecd3&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h4><em>Social media y social Ads<\/em>, la monta\u00f1a va a Mahoma<\/h4>\n[\/nectar_highlighted_text][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]<span style=\"font-weight: 400;\">Las reinas de la atenci\u00f3n, no descubrimos nada nuevo si decimos que aqu\u00ed hay millones de usuarios en plena b\u00fasqueda pasiva en modo rutina diaria.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La gran diferencia en este canal, es que el usuario no hace una b\u00fasqueda directa para alquilar un alojamiento, <strong>somos nosotros quienes proponemos el plan a trav\u00e9s de una imagen llamativa<\/strong> y un texto sugerente capaz de motivar al usuario a realizar una reserva directa en nuestra web al mejor precio.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][image_with_animation image_url=\u00bb27206&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]<span style=\"font-weight: 400;\">El sector tur\u00edstico tiene la suerte de contar con el target perfecto en las redes. <strong>El viaje, probablemente es uno de los temas m\u00e1s recurrentes para instagramers o usuarios de facebook<\/strong>, donde adem\u00e1s fomentar la atracci\u00f3n a trav\u00e9s de alojamientos incre\u00edbles es casi obligatorio para toda empresa vacacional de \u00e9xito para generar reservas directas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especialmente interesantes para <strong>generar comunidad y fidelizar a los clientes<\/strong>. Mantenerlos a la \u00faltima y dales calidad constante puede ayudarte con las reservas directas.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][image_with_animation image_url=\u00bb27218&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400;\">Las campa\u00f1as de Social Ads, una <strong>segmentaci\u00f3n casi perfecta<\/strong>. Si bien es cierto que el clic en el anuncio es casi casi el m\u00e1s barato de todos los medios de marketing de pago, su porcentaje de conversi\u00f3n es m\u00e1s bajo. Por l\u00f3gica, muchos m\u00e1s clics de menor calidad, pero m\u00e1s baratos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vamos a poner de ejemplo que gastamos 100\u20ac mensuales en ambos casos, Google Ads y Social Ads.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En Google Ads gastaremos 1\u20ac por clic, 100 visitas, 100\u20ac, 10 compras.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En Social Ads gastaremos 0,10\u20ac por clic, 1000 visitas, 100\u20ac,\u00a0 10 compras.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hablamos de resultados e inversiones similares, aunque haya un menor porcentaje de conversi\u00f3n en redes, el <strong>total de beneficios o reservas puede ser similar<\/strong> si se realiza y se optimiza correctamente.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb30&#8243; text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffecd3&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h4>Mailing, la resistencia del <em>marketing tradicional<\/em><\/h4>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">Un recurso que nunca perece. Si tenemos <strong>novedades u ofertas importantes que anunciar<\/strong>, este es un buen medio para hacerlo. El uso es relativamente f\u00e1cil, creando una plantilla que podemos incluso reutilizar en futuras ocasiones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En ella, debemos <strong>contar de forma directa y amena las novedades<\/strong> que queremos comunicar y ubicar un bot\u00f3n muy cerca en cada bloque para que puedan ir directos a la p\u00e1gina de reserva o de la promoci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La peor parte es que <strong>deben ser correos que se hayan suscrito previamente<\/strong> y hayan aceptado los t\u00e9rminos de uso de nuestras promociones y eso no siempre es f\u00e1cil. Para ello, debemos tener cierta experiencia o valor de marca, creando un inter\u00e9s real al usuario y actualizando informaci\u00f3n \u00fatil del sector o la empresa de forma constante.\u00a0<\/span>[\/vc_column_text][image_with_animation image_url=\u00bb27277&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb animation_easing=\u00bbdefault\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][vc_column_text]<span style=\"font-weight: 400;\">La mejor parte,<strong> fidelizamos a nuestros clientes<\/strong>, les ofrecemos beneficios por seguir cerca de nosotros, y generamos una base de datos cada vez m\u00e1s grande de clientes a los que informar de manera directa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <strong>\u00edndice de conversi\u00f3n es muy bajo<\/strong> en la mayor\u00eda de casos. Hay quien prefiere escribir un texto manual, dicen que tiene mejor tasa de apertura (no vamos a abrir hoy aqu\u00ed el debate). Nosotros recomendamos aplicaciones como <a href=\"https:\/\/mailchimp.com\/es\/\">mailchimp<\/a> donde automatizar todos estos procesos, dise\u00f1ar plantillas super completas y generar bases de datos por precios bastante econ\u00f3micos.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb30&#8243; text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffecd3&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h4>Otros detalles que pueden <em>marcar la diferencia<\/em><\/h4>\n[\/nectar_highlighted_text][vc_column_text]<b>Filtros de categor\u00eda<\/b><span style=\"font-weight: 400;\">. Ayuda a los usuarios que lleguen antes ante su alojamiento ideal mediante filtros inteligentes.<\/span>[\/vc_column_text][vc_column_text]<b>Variedad en las pasarelas de pago<\/b><span style=\"font-weight: 400;\">. Cuanto m\u00e1s f\u00e1cil y variada este nuestra propuesta de opciones de pago m\u00e1s simple para el cliente llevar a buen puerto una compra.<\/span>[\/vc_column_text][vc_column_text]<b>Credibilidad visual<\/b><span style=\"font-weight: 400;\">, imprescindible que los usuarios se fien de nuestra p\u00e1gina, tengan una buena experiencia de usuario y se muevan con velocidad. Hay que generar una convicci\u00f3n de profesionalidad total.<\/span>[\/vc_column_text][vc_column_text]<b>Fichas de alojamiento completas<\/b><span style=\"font-weight: 400;\">. Ayuda al usuario a que quede todo claro de un golpe de vista. Buenas fotos y todos los detalles del alojamiento son claves para su conversi\u00f3n.<\/span>[\/vc_column_text][vc_column_text]<b>Check out simple y sencillo<\/b><span style=\"font-weight: 400;\">. Cuantas m\u00e1s preguntas, m\u00e1s margen de error. Y por supuesto, no lo obligues a registrarse.<\/span>[\/vc_column_text][vc_column_text]<b>CTAs reiterados desde el blog y landings<\/b><span style=\"font-weight: 400;\"> a tus alojamientos favoritos. Escoge los m\u00e1s visuales o los que mayor rentabilidad den para potenciarlos y visual\u00edzalos con botones o im\u00e1genes llamativas clicables.<\/span>[\/vc_column_text][vc_column_text]<b>Blog actualizado<\/b><span style=\"font-weight: 400;\"> con contenidos de valor de la zona. Convierte tu web tambi\u00e9n en un portal informativo de referencia tur\u00edstica. Sube post y expresa en ellos tus conocimientos como local, siempre con una keyword, no te olvides.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb30&#8243; text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_highlighted_text color_type=\u00bbgradient\u00bb highlight_color=\u00bb#ffc243&#8243; secondary_color=\u00bb#ffecd3&#8243; style=\u00bbfull_text\u00bb highlight_expansion=\u00bbdefault\u00bb]\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFY_ahora_que_Por_donde_empiezo_a_generar_direct_bookings\"><\/span>\u00bfY ahora qu\u00e9? Por donde empiezo a <em>generar direct bookings<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/nectar_highlighted_text][vc_column_text]<span style=\"font-weight: 400;\">Como has podido comprobar hay muchos canales, solo hemos mencionado nuestros favoritos. Para no hacer una monta\u00f1a de algo simple, debemos <strong>contar nuestro plan de futuro a una agencia o profesional expertos en el sector para que pueda asesorarnos<\/strong> y ayudarnos a elegir los mejores medios para nuestro fin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una vez claro, os recomendamos <strong>pedir varios presupuestos y ver qu\u00e9 incluye exactamente el servicio que se ofrece<\/strong>.\u00a0<\/span><span style=\"font-weight: 400;\">Los precios de los planes son muy variables en funci\u00f3n de lo que incluyen y el tipo de empresa. Podemos resumir algo est\u00e1ndar con calidad entre los 500\u20ac y los 1500\u20ac al mes, dependiendo de cuantos canales, localizaciones e idiomas se pongan en marcha.\u00a0<\/span>[\/vc_column_text][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]<span style=\"font-weight: 400;\">Para concluir con este art\u00edculo, espero que haya sido de utilidad, os cuento desde el conocimiento que es muy <strong>complicado encontrar una agencia de marketing que sea especialista en alquiler vacacional<\/strong>, hay que entender el sector bien para poder hacerlo funcionar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Avantio, contamos desde hace m\u00e1s de 3 a\u00f1os con un <strong>departamento especializado que naci\u00f3 con la finalidad de generar reservas directas<\/strong> para nuestros clientes, con numerosos casos de \u00e9xito que llegan hasta el<strong> 65% de direct bookings sin comisiones<\/strong> a trav\u00e9s de sus propias p\u00e1ginas web. Asi que si, es posible, y conocemos el camino para ello. Si quieres saber m\u00e1s sobre nuestros planes o sobre nuestro equipo, <strong>ser\u00e1 un placer ayudarte<\/strong> a cimentar el camino.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][image_with_animation image_url=\u00bb27283&#8243; 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