Vacation rental News
Google penalises websites without SSL
We all want to appear to appear on the first page of Google, but when we think we have everything clear, Google change their algorythm again. It’s changed more than 500 times a year, which works out at once every 17.5 hours. Hard to keep track, right?
But some changes are more significant than others.. Some weeks ago, Google has become more stringent with the Secure Socket Layers Certificates – SSL or the “s” in https:// websites. Now, if an SSL certificate is not installed the user may be confronted with an alarming message that this website is not secure, or may even not be able to access the web itself.
But what exactly is the security certificate SSL?
SSL stands for Secure Sockets Layer, which corresponds to a protocol of security which ensures that data is sent securely. The transmission of data, like credit card numbers or personal data is encrpyted. What Google desires, (and Avantio too) is that websites are as secure as possible, and with new measures like this, he who doesn’t adapt will be at a significant disadvantage.
Now, when a web has an SSL certificate, the word “Secure” appears before the URL, with the padlock icon. Upon clicking this, the user will be assured that “Your information (for example, password or credit card numbers ) is secure when sent to this site. A reassuring message for any user looking to potentially book one of your properties.
What happens if you don’t have an SSL certificate?
After this latest update of Chrome 68, an alarming “Not Secure” message will appear next to the URL, if not SSL is installed. In the coming versions, this “Not Secure” will be written in red alongside a warning message.
Advantages of having an SSL certifcate installed
Having an SSL certificate brings a sense of condidence and security to your website users, as well as protecting your website against possible cyber /spam attacks. Furthermore, it’s also the case that the SSL cerfificate means a faster page loading time and importantly, boosts your website’s positioning in Google. At Avantio we offer the service of both purchase and installation of the SSL certificates, so your website is in line with this latest important update.
If you don’t have an SSL certificate, now’s the time to contact your Account Manager to get this taken care of.
Avantio Vacation Rental Channel Manager News
The latest news and updates from the Avantio Vacation Rental System
Guest Area for Vacation Rentals Websites
Read about the Avantio Guest Area which increases re-bookings of your vacation rental accommodation through creating a better guest experience.
Custom website designs for vacation rentals
We have now completed the redesign of our website designs for Ambiance and Premium and launched new designs Matrix and Wide. These templates are designed especially for the vacation rental market, and offer new, exciting features and facilities to help you increase sales and stay ahead of the competition.
Integrated guest Check-in online
See the Avantio automatic guest Check-in, fully integrated in the property management software to save company resources.
Customise your booking forms, convert your visitors
Did you know that one way to increase conversions on your vacation rental website is by taking a good look at the booking forms your guests must complete. As your technological partner for vacation rental management software, Avantio is continuously looking for ways to help you improve your bookings conversions so we’d like to direct you to our flexible booking forms.
Check your vacation rental websites for Google crowler
Welcome back to the second article in our series on how to improve the conversion rate of your vacation rental website. We hope that by now you have had the opportunity look at the analytics of your website and have a feel on how your visitors move around your site.
Avantio interactive maps for vacation rentals
Since Airbnb launched its first one, maps have become hot add ons for vacation rental property websites. They provide a valuable service for users whilst helping increase search engine rankings, improving your visibility and potential for sales.